ONYX Hospitality Group has signed an agreement to manage Shama Hub Ladprao, marking the second collaboration with owner Somchai Ngamdamrongkiat. The agreement was formalised at a ceremony in Amari Bangkok on 22 January 2026. This new venture follows the success of Shama Yen Akat, reflecting the owner's confidence in ONYX's management capabilities and the Shama brand's appeal.
Shama Hub Ladprao is the first of its kind in Thailand and the third in the region, designed to cater to modern urban living with compact, functional residences. Located in a well-connected area, it offers easy access to transport, workplaces, and lifestyle amenities. The property includes shared spaces for work and social interaction, aligning with the Shama Hub concept of flexible living.
Yuthachai Charanachitta, CEO of ONYX Hospitality Group, highlighted the brand's alignment with evolving lifestyle preferences, particularly in the long-stay segment. "The continued growth of the Shama brand reflects its strong alignment with evolving travel and residential lifestyle preferences," he stated. The Shama brand offers a range of accommodation options, catering to business travellers and international professionals.
Somchai Ngamdamrongkiat emphasised the importance of creating a living environment that addresses modern living needs. "We believe that a residence should be more than just a place to stay; it should be a living environment that addresses every dimension of modern living," he said.
The Shama brand, with its three sub-brands—Shama Luxe, Shama, and Shama Hub—operates 23 properties across Thailand, Greater China, and Malaysia, offering hotel-standard services for both short and long-term stays.
```
