Orient-Express Hotels has launched an associate hotels scheme to expand the hotels available in its portfolio.
Hotels that join the programme will be distributed through Orient-Express’ “OE” GDS code and be offered sales, marketing and PR support as well as opportunities to reach out to travel agents through the Bellini Club.
Hotels will be invited to join the programme, with its first member announced as the Hôtel du Palais, Biarritz, France.
“The Associate Hotels programme is an opportunity to enhance our portfolio of iconic travel experiences by partnering with independently owned and/or managed luxury hotels,” said David Williams, chief marketing officer at Orient-Express. “In return for providing access to our highly valued international sales force and strategic marketing channels, this initiative enables us to curate new destinations for our guests to discover.”