Travel Daily Media (TDM): How does THE KASET, HUA HIN HOTEL position itself as a key player in the MICE sector in Hua Hin and Phetchaburi?
Worapot (Bond) Pruek-Wiboon (WPW): At THE KASET, HUA HIN HOTEL, we position ourselves not only as a venue provider but also as a strategic partner for organizations aiming to deliver purposeful, high-impact events. With our prime location, comprehensive facilities, and experienced event team, we actively contribute to the growth of Hua Hin and Phetchaburi as rising MICE destinations. Our vision aligns with the region’s long-term goal of becoming a sustainable, world-class business events hub.
TDM: Can you tell us about the facilities and services your conference centre at THE KASET, HUA HIN HOTEL offers to corporate clients and event organizers?
WPW: Our conference centre features 10 fully equipped meeting rooms, offering more than 2,764 square meters of indoor event space. This is complemented by outdoor areas, high-speed internet, advanced AV systems, and parking for over 200 vehicles to accommodate our guests. Our dedicated ‘Kaset Event Guru’ team provides personalized, end-to-end coordination. In addition, with on-site/ outside catering, accommodation, and curated group activities, we ensure a seamless and fully integrated event experience.
TDM: What types of MICE events does THE KASET, HUA HIN HOTEL typically host, and how do you cater to different client needs?
WPW: We host a wide variety of events, such as corporate seminars, training sessions, product launches, incentive trips, destination weddings, including international weddings, as well as concerts and entertainment programs. Our event spaces are highly adaptable. Furthermore, our team works closely with each client to align every experience element, from layout to branding, with their goals, culture, and target audience, thereby ensuring a personalized and memorable outcome.
TDM: Are there any recent upgrades, technological or digital infrastructure boosts or investments made at THE KASET, HUA HIN HOTEL to enhance guest experiences?
WPW: Yes. We are fully equipped to support online meetings and hybrid formats with professional-grade AV systems and dedicated technical support. Additionally, we are investing in advanced digital infrastructure, including touchless services and live-streaming capabilities, in order to enhance efficiency and engagement in line with the expectations of today’s event organizers.
TDM: How does THE KASET, HUA HIN HOTEL collaborate with local authorities, tourism boards, and industry stakeholders to promote Hua Hin and Phetchaburi as an MICE hub?
WPW: We closely partner with the Tourism Authority of Thailand, the Thailand Convention and Exhibition Bureau, the Thailand International Cooperation Agency, and local government agencies to position Hua Hin and Phetchaburi as premier MICE destinations. These collaborations involve co-branded marketing initiatives, participation in key industry trade shows, and the hosting of familiarization (FAM) trips for event planners and decision-makers. Collectively, these efforts showcase the region’s accessibility, rich cultural heritage, and premium hospitality offerings.
TDM: How is THE KASET, HUA HIN HOTEL incorporating sustainability into its MICE operations?
WPW: Sustainability is central to our MICE strategy. We foster strong connections with the local community and prioritize locally sourced ingredients, including agricultural products from Kasetsart University. This approach supports community-based growth and creates authentic, locally inspired experiences. We also encourage clients to participate in CSR and environmental initiatives, ensuring their events create a lasting, positive impact on both the community and the environment.
TDM: What trends does THE KASET, HUA HIN HOTEL see shaping the MICE industry in Hua Hin and Phetchaburi?
WPW: We are observing a strong shift toward experience-driven MICE, particularly those that blend business with leisure, commonly known as “bleisure.” Organizers are increasingly seeking destinations that offer authenticity, cultural depth, and meaningful engagement. At THE KASET, HUA HIN HOTEL, we integrate local wisdom and the Science of the Land, which is a philosophy rooted in balance, sustainability, and harmony with nature. As a result, Hua Hin and Phetchaburi are uniquely positioned to lead this new era of purposeful business tourism.
