A new logo and ‘Experience life on the edge’ strapline has been created to promote the islands as a “top global destination”, with a website to follow.
It has received GBP150,000 backing from the Outer Hebrides Tourism Industry Association (OHTIA) with support from various business groups. The campaign will use themes of culture, heritage, wildlife and a ‘way of life’ to promote itself with island hopping itineraries to be created.
“We ran a series of workshops on the islands to discover what the Outer Hebrides meant to people and to find the common themes linking them together. These themes of communities, landscapes, journeys, senses and contrasts are core to the proposition,” explained Nick Needham from creative agency Bright 3D which devised the look.
Currently 200,000 people visit the islands each year.
“The brand builds on the growing desire for industry lead action and acts as a catalyst for the creation of a unified approach to destination marketing, with the aim of increasing visitor numbers and boosting the local economy,” said Ian Fordham, chair of OHTIA.