A new Paramount-branded hospitality concept – Paramount Hotels & Resorts was recently unveiled. The project is currently in active development by PHR LLC under license by Paramount Licensing Inc.
PHR LLC secured an exclusive, long-term agreement with Paramount Licensing Inc., the licensing division of Paramount Pictures Corporation, to establish the chain of Paramount-branded hotels and resorts. While not an investor, Paramount will oversee the creation of this new hospitality concept. PHR LLC will lead all development and fundraising activities under the guidance of Thomas van Vliet, chief executive officer.
Paramount Hotels & Resorts will be developed as a major production, featuring studio-inspired entertainment, sophisticated design, fine dining experiences, luxury shopping, spas among others.
Initial sites in various stages of development include Brazil, the Caribbean, Indonesia, Oman, Qatar, Russia, South Africa, United Arab Emirates and the United Kingdom. Target locations include both capital/gateway cities and resort destinations. Individual properties will be designed to appeal to the business traveler, leisure traveler, or both, based on the dynamics of the local market.