The Pacific Asia Travel Association (PATA) UK & Ireland is set to deliver a comprehensive training programme for over 600 travel agents across the UK and Ireland in the coming months. The initiative aims to enhance bookings through a series of roadshows, starting in the North of England and Glasgow next month.
The training events will commence with the PATA Roadshow in Glasgow on 9 March 2026, followed by Liverpool on 10 March, Leeds on 11 March, and Birmingham on 12 March. Each event will feature a speed-networking format, allowing agents to engage with suppliers from the PATA region in 10-minute sessions. The evenings will also include food, drinks, and opportunities to win prizes such as luxury hotel stays and goodie bags.
Suppliers participating in the roadshows include prominent names such as Angsana Velavaru, Bangkok Airways, Etihad Airways, and the Singapore Tourism Board. These suppliers represent a wide array of services, from luxury accommodations and transportation to destination promotion.
Betsie Barr, Marketing & Events Manager for PATA UK & Ireland, expressed enthusiasm for the expanded training events, stating, “Trade engagement continues to grow, and this year we’re set to make PATA’s training events larger and more engaging than ever. We love meeting travel agents and are excited to share all the new and exciting developments happening across the Pacific Asia region.”
Travel agents interested in participating can register for free on the PATA UK & Ireland website
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