Philippine Airlines (PAL) is to launch a new brand equity campaign which the airline believes is poised to win over foreign leisure travellers from international markets with the theme: “Experience the Heart of the Filipino”.
Making use of its 76-year history, the campaign highlights the achievements of the airline including being the first airline in Southeast Asia to cross the Pacific on July 31, 1946; the first to operate to Europe via a DC-4 service to Rome and Madrid and the first to introduce the world’s first fully-flat sky beds aboard the B747 jumbo jets.
The campaign, which kicks off with a video on PAL’s Youtube page, showcases the best of the Philippines and celebrates the best of Filipino values on which PAL was built, known as Buong-Pusong Alaga or “The Filipino Touch”.
