Airport hospitality experience provider Plaza Premium Group (PPG) has opened its first Plaza Premium First Lounge in Europe.
Located in Rome’s Leonardo da Vinci Rome Fiumicino Airport, this new lounge marks a major milestone in the Group’s European expansion.
Likewise, it introduces PPG’s elevated lounge brand Plaza Premium First into the region, bringing its signature seamless travel experience to one of the world’s most iconic cities.
PPG founder and chief executive Song Hoi See said of the new facility: “Rome represents both a gateway to Europe and a cultural capital. This launch reinforces our mission to deliver excellence in airport hospitality through design, service innovation, and cultural authenticity. As today’s travel landscape continually evolves, we remain attuned to the changing expectations of frequent travellers, who now seek greater personalization and refinement at every stage of their journey. The continued success of our award-winning Plaza Premium Lounge in Rome reflects the demand for exceptional hospitality, and introducing Plaza Premium First at Rome Fiumicino Airport further strengthens our shared vision of creating experiences that goes beyond comfort where thoughtful design, service innovation, and a genuine sense of place come together seamlessly, a proud reflection of our ethos: to make travel better for all.”
Aeroporti di Roma CEO Marco Troncone added: “The opening of the new Plaza Premium First Lounge in Europe at our airport reflects Aeroporti di Roma’s ongoing commitment to enhancing the passenger experience, as recognised by our 5-Star Skytrax rating. Hosting the debut of this premium concept in Europe confirms Fiumicino’s role as a gateway capable of attracting leading global operators. It also strengthens Rome’s positioning as a strategic hub in the global travel network, where service excellence, comfort and local identity come together to offer a high-quality and increasingly personalised airport experience.”
Bringing the ultimate in pre-flight comfort to the heart of Europe
Located in Terminal 1, International Departures, the 700-square-metre lounge is designed to accommodate 115 guests.
The new elevated lounge concept represents a transformative evolution in PPG’s mission to redefine travel and provide discerning travellers with the ultimate blend of personalized hospitality, bespoke dining offerings, curated cocktails, wines and spirits, luxurious spaces and immersive cultural experiences.
At the heart of the new Plaza Premium First Rome is a commitment to setting new and exceptional standards in airport hospitality featuring indulgent amenities and uniquely Roman signature highlights designed for discerning travellers.
The design concept takes its cue from La Dolce Vita, the iconic Italian phrase that translates as “the sweet life” encapsulating a lifestyle characterised by pleasure, indulgence and the art of living well while maintaining the global design language of Plaza Premium Group.
The interiors integrate light, texture, and form to create spaces that feel both luxurious and comfortable, capturing the timeless elegance of Roman style through a harmony of natural light, warm hues, and handcrafted textures.
Classical proportions anchor the space, while travertine stone, oak wood, and bronze accents pay tribute to local artistry and sustainable design.
Artwork and decorative elements feature curated photography and abstract pieces linked to Italian craftsmanship and travel culture.
Every element from the biophilic touches to the energy-efficient lighting has been thoughtfully composed to foster well-being and reflect Plaza Premium Group’s dedication to human centric design and hospitality.
