Preps for MICE Arabia Congress get underway

MICE Arabia to kick off in Dubai
MICE Arabia to kick off in Dubai

The MICE and business travel from Middle East is witnessing positive signs with global attention steadily shifting towards GCC countries.

Keeping in line with this growing trend, the third annual MICE Arabia Congress 2015 gets underway from 22 – 23 February 2015. The event will bring together seminars, incentives and corporate travel along with an array of travel and hospitality providers.

Sidh N C, director – projects, QnA International said: “What sets this congress apart is its focus on providing a balanced view in terms of addressing crucial matters in the MICE industry while still maintaining a prime focus on the business meetings and networking opportunities.”

The congress will help corporates and MICE suppliers connect on a one-to-one basis to explore business opportunities.

Lisa Walker, head of events, Al Tayer Group, believes that customer desirability, blank canvas delivery, accessibility, relevance to the brand and the brand’s guidelines are the main elements that define selection process for choosing a destination for events. While Mohammed feels that security, cost, convenience and facilities lead the way.

The third annual MICE Arabia Congress will witness participation from a range of industries including finance, banking, oil and gas, retail, telecommunication, IT, FMCG, pharmaceutical, government, insurance and manufacturing among others.

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