About Andrew Ward

• Leading new marketing strategy across digital, social, ATL, CRM and PR channels
• Introducing new CRM Oracle platform for personalised targeting and revenue generation
• Digital Marketing – managing programmatic campaigns, testing DSPs and optimisation of creative, PPC and SEO
• Expansion of social media platforms and content production
• E Commerce: leading new web and app upgrade u/x program
• Introduction of new ancillary revenue streams – seat selection, buy-on-board menu, in-flight shop, IFE advertising
• Development of tactical promotional campaigns to support shoulder sales periods
• Manging PR strategy and campaigns
• Implementing new brand platform & identity
• Design of cabin interiors for new A320neo aircraft
• Introduction of new IFE system
• Development of new Loyalty Program