| Full Name: | Sarah Williams |
|---|---|
| Nationality: | New Zealand |
| Languages: | English,Chinese,Thai |
| Location: | Thailand |
About Sarah Williams
I am an enthusiastic and outgoing global citizen with a passion for facilitating the personal development of others through authentic travel experiences; my professional background in marketing and communications has aligned perfectly with my interest in travel, allowing me to apply my talents within an industry I truly love. With the past 6 years working with local operators in Asia and New Zealand, I have made meaningful connections within a variety of different communities; all of which have provided invaluable learning experiences. I maintain a strong connection to my motherland, New Zealand, with an appreciation for our nature, culture and national identity; at the same time I have developed a deep understanding of Asia through many years of living in the region. I am always seeking opportunities globally to apply my knowledge and skills to facilitate transformative experiences for travellers whilst assisting the development of local communities in an ethical way.
Education
| Content and Communications Manager | |
Buffalo Tours • Bangkok, Thailand | |
| Aug 2018 - Present • 5 years 9 months | |
| I was recruited as Content and Communications Executive for Buffalo Tours in 2018; in less than a year I was promoted to Content and Communications Manager. This was at a time when our company was officially merging to become a global destination management company, rebranded as Discova. Throughout the rebrand, I have been leading the content and communications strategy, working alongside an international team to launch this new brand on a global scale. | |
| Marketing Manager | |
Active Thailand • Chiang Mai, Thailand | |
| Jul 2015 - Apr 2018 • 2 years 9 months | |
| My role as Marketing Manager involved so much more than marketing. Working within an expanding local business required a lot of flexibility in my role and skills; from forming B2B relationships (incl Expedia), surveying new tour locations, formulating new adventure tour packages, developing content to capture and express our travel experiences, website management (monthly web inquiries increased by 110% since previous year; monthly website views increased by 180% from previous year), establishin... g the brand on all relevant online channels, instigating initiatives to help communities in need, accompanying clients on trips, providing assistance for the guides, developing staff rewards programs, talent sourcing, photographing, establishing a blog, content creation, the list goes on..... In addition, I was able to utilize and improve my Mandarin language skills whilst tapping into the Chinese market and introduce a number of new high potential clients. Read more | |
| International Marketing Manager | |
Omeida Chinese Language Academy • Yangshuo, China | |
| Nov 2013 - Apr 2015 • 1 year 6 months | |
| • Developing international partnerships with institutions abroad
• Developing and managing the Omeida brand
• Social media marketing
• Content creation
• Managing and organising promotional events
• Creating and delivering agency training sessions
My key focus was to build long-term international partnerships which brought mutual benefit to both parties whilst providing a foreign perspective to develop the Omeida brand into one that international students can recognise and tr... ust. Read more | |
