| Full Name: | Sukumaln Putthajong |
|---|---|
| Date of Birth: | 05-Mar-1986 |
| Nationality: | Thai |
| Languages: | Thai,English |
| Location: | Bangkok, Thailand |
About Sukumaln Putthajong
Digital marketing with 2+ years of experience in social media management, content marketing & branding, Market analytics, Communication skills for outreach and digital content. Experience 1+ year in Sales skill, yield management for hotel strategy. And Experience 2+ years in Marketing Communications skill, Advertising, Design & public relations skill.
Education
| Manager, Digital Marketing and Social Media | |
Swissotel Le Concorde • Bangkok | |
| Dec 2018 - Sep 2019 • 9 months | |
| - Manage advertising campaigns & content on Social media platform (Supporting 5 Facebook pages)
- successfully spearhead campaigns & content on social media included Facebook, Instagram, TripAdvisor and Google my business.
- Manage social media content planning for execution of marketing strategies and community management.
- Implement marketing and promotion tactics to increase revenue and brand awareness.
- Monitor online presence of hotel and engagement with users, strengthening customer... relationships(Local measure). Read more | |
| Manager, Digital Marketing and Social Media | |
Centra By Centara Maris Resort Jomtien • Pattaya | |
| Oct 2017 - Nov 2018 • 1 year 1 months | |
| - Developed multi-platform advertising campaign for more clients (ex. Line@, Website, Instagram, Eatigo).
- Executed digital strategy for account, while also outperforming competition in all engagement metrics in pattaya area.
- Created production for VDO & image content.
- Coordinated live-streaming events’ social media interaction and broadcast. Assist with creating post-production content for further use across media channel.
- Created promotions or offers for marketing campaigns.
... - Identified social media opportunities and developed an actionable plan for execution - Recommended and developed strategies for growing and leveraging our social media followers base using promotions, contests, polls, ads, surveys and referral programs. - Developed & monitored rate structure to create special promotions to increase hotel revenue. Read more | |
| Asst. Marketing Communications Manager | |
Hotel Once Bangkok • Bangkok | |
| May 2017 - Oct 2017 • 5 months | |
| - Development and implementation of hotel marketing plan (F&B, Meeting, Room, Spa) - PR and media management and Influencer engagement - Marketing budget setting and expense tracking - Managed artwork & production for promotion launch - Partnership with credit cards or other companies. - Photography and video for content marketing and advertising. | |
| Asst. Sale Manager (Catering) | |
Centara Hotel & Convention Centre Udonthani • Udonthani | |
| Mar 2015 - May 2017 • 2 years 1 months | |
| - Ensured hotel sales department prepare for improve business. - Actively meeting & event promotion & package for up-selling increase hotel revenue. - Monitored and managed Airline catering business. - Solicited corporate rate to company and travel agents. - Built and developed relationships with old and new customer. Organized meeting and event function in hotel. | |
| Asst. PR & Media HOD | |
Bangkok Hospital • Udonthani | |
| Apr 2013 - Feb 2015 • 1 year 10 months | |
| - Designed advertising in hospital (promotion, brand, package) - Created press release for hospital product and activities. - Created media plan for promote in all year. - Created social media plan and content for increase brand awareness. | |
