Promoting Gujarat to Maharashtrian travellers
Cox & Kings has embarked on a West India road show to promote the culture, wildlife and heritage of Gujarat amongst the Maharashtrian travellers.
The travel giant is the official marketing agency for Gujarat tourism with a mandate is to promote and increase numbers to Gujarat from the various domestic source markets.
Cox & Kings’ marketing strategy will focus on B2B and B2C promotion programmes in the both metro and satellite cities across India, as well as media campaigns.
Promotions are underway through its franchisees and travel agents network, focusing on pilgrimages, wildlife, beaches, Gujarat’s rich political & cultural heritage, which are showcased in nine package products.
Speaking on the promotion, Yusuf Poonawala, Vice President for Bharat Dek at Cox & Kings said: “We are proud to promote a destination that is renowned for its mesmerising beauty, rich culture and heritage.
Maharashtrians are known for their avid travelling and hence we want to tap this growing market to promote Gujarat’s famed tourist destinations.”