Raffles Hotels & Resorts has introduced 'The Butler Did It Collection', a unique fashion and home collection available exclusively at Printemps New York and Printemps Paris until 10 March 2026. This collection, featuring collaborations with brands like Globe-Trotter, Frette, and Christofle, captures the elegance and glamour synonymous with the Raffles brand. The collection offers a glimpse into Raffles' aesthetic and craftsmanship, extending its signature style beyond hotel stays.
Claudia Kozma Kaplan, Chief Brand Officer at Raffles, expressed excitement about the collection, stating, “Through ‘The Butler Did It Collection’, we are thrilled to give guests the opportunity to enjoy Raffles outside of our hotels.” The collection includes ready-to-wear items such as cashmere jumpers and velvet smoking jackets, alongside lifestyle pieces like bespoke suitcases and custom velvet slippers.
The collection's name is inspired by Raffles' global brand campaign, celebrating its renowned Butler Service. Emmanuel Suissa, Chief Partnership Officer at Printemps, noted, “Printemps has always been a destination where hospitality, fashion, and culture intersect. With ‘The Butler Did It Collection,’ Raffles extends its legendary sense of service into a refined lifestyle expression.”
This launch serves as a precursor to a broader ready-to-wear and home offering set to debut in autumn 2026, alongside Raffles' new e-retail platform. Select items from the collection are also available online at Printemps.com
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