Southeast Asian multi-brand hospitality tech platform RedDoorz formally inaugurated its 100th property under the SANS brand SANS Vibes Hotel Seminyak located in the heart of Bali, Indonesia.
This milestone underscores the brand’s rapid growth and its commitment to serving the evolving needs of modern travelers in Indonesia.
RedDoorz founder and chief executive Amit Saberwal said of this latest property: “Reaching 100 SANS Hotels is a proud milestone for all of us at RedDoorz. It reflects not just the strength of our brand, but also our ability to anticipate and respond to the changing needs of today’s travelers. Bali is the perfect location to mark this achievement, it embodies everything the SANS brand stands for: energy, creativity, and a lifestyle-first mindset. As digital nomadism and flexible travel continue to rise, we are excited to keep expanding our footprint with properties that offer style, comfort, and affordability across Southeast Asia.”
The launch of SANS Vibes Hotel Seminyak in Bali, Indonesia reflects RedDoorz’s strategy to tap into the rising demand for lifestyle-driven, flexible accommodation, particularly among millennials and remote workers seeking a balance of work and leisure in Southeast Asia’s most iconic destinations.
A welcome addition to the Balinese hospitality sector
With Bali emerging as a global hotspot for digital nomads, SANS hotels are purpose-built to cater to this lifestyle segment, offering stylish, affordable stays with strong Wi-Fi, vibrant communal spaces, and prime locations.
RedDoorz’s expansion is well-timed: foreign tourist arrivals to Bali rose 20 percent year-on-year in 2024, reaching 6.3 million visitors.
Indeed, Bali has become a top destination, particularly attracting travelers from countries like Australia, Russia, and Germany.
Even today, renowned travel platforms like Lonely Planet still rank Bali among the Top 10 destinations for digital nomads.
The rebound of Bali’s tourism sector provides the perfect momentum for RedDoorz to introduce its new sub-brands, namely SANS Stay (a cheerful minimalist concept with competitive pricing), SANS Vibes (a vibrant lifestyle concept), and SANS Elite (a premium concept featuring elegant design, comprehensive facilities, and more exclusive services).
This expansion strategy aims to address both property owners’ demands and travelers’ expectations for unique and differentiated stay experiences.
A chill place to stay
RedDoorz launched its brand of SANS Hotels in 2020 during the pandemic, a trendy, economy lifestyle hotel brand as part of its multi-brand expansion strategy.
SANS, a name derived from the Indonesian word “santai” which roughly translates to “chill”, aims to provide a vibrant and cosy stay experience at a low cost.
Properties under the SANS feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price.
Since its launch, SANS has already recorded over 1.3 million stayed nights across 35 cities.
