REDEFINING TODAY’S CHINESE LUXURY TRAVELERS: MARRIOTT INTERNATIONAL STUDY REVEALS DIGITAL JOURNEY AND EXPERIENTIAL LUXURY CRUCIAL FOR TRAVEL CHOICES IN 2024
Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly
- Attitude Shifts: Mature travelers prioritize exclusivity, while the young generation seeks uniqueness. Young generation is drawn to quiet luxury and niche brands that resonate with their identity. Additionally, their preferences are shifting towards community-based experiences and global connections, with less emphasis on social interaction among mature luxury travelers in China.
- Digital Influence: The proliferation of digital platforms and social media has shaped consumer perceptions and driven demand for unique, Instagram-worthy experiences. Chinese travelers, often called "digital natives", rely heavily on online reviews, recommendations, and social media influencers to inform their travel decisions.
- Experiential Luxury: Affluent Chinese travelers seek meaningful encounters that foster cultural exchange, intellectual stimulation, and spiritual rejuvenation. Luxury travel is no longer just about opulence; it is about creating memorable experiences that leave a lasting impression.
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/redefining-todays-chinese-luxury-travelers-marriott-international-study-reveals-digital-journey-and-experiential-luxury-crucial-for-travel-choices-in-2024-302142020.html
SOURCE Marriott International