Regent Seven Seas Cruises presents its powerful new brand positioning campaign

Regent Seven Seas Cruises unveiled its striking new brand positioning today, 5th December, with a campaign that sports a strong and distinctive creative look and powerful Unrivalled at Sea tagline.

Regent’s new brand positioning firmly cements its position as the world’s leading ultra luxury cruise line. In addition, Regent has revealed a rich and emotive global brand campaign titled Nobody Does It Better which encapsulates the extraordinary vacation experience found only on board The World’s Most Luxurious Fleet.

The exciting reveal is a culmination of a significant multi-year evolution of the brand, designed to best position Regent for continued success, and reflecting their unwavering dedication to redefining luxury at sea.

Cruise line president Andrea DeMarco said of the new campaign: “We are delighted to proudly reveal our new brand positioning and compelling global brand campaign to our valued guests, Travel Partners, and team members all around the world. When guests sail aboard The World’s Most Luxurious Fleet, our goal is always to provide a seamless and carefree travel experience that is Unrivaled at Sea, exceeding each guests’ unique expectations in every way. We truly believe that across our fundamental brand pillars of Immersive Exploration, Heartfelt Hospitality, Luxurious Space and Epicurean Perfection, that Nobody Does It Better than Regent Seven Seas Cruises.”

Taking a bold new stance

Regent’s new tagline Unrivalled at Sea, along with its new logo and black and white brand colors are bold and striking, allowing its new creative to be distinct, standing out in the cruise line’s competitor set, and placing Regent comfortably among the world’s leading ultra luxury land-based hotels and resorts.

The new creative look and feel has been specifically designed to allow for more use in the digital sphere as Regent’s key demographics become more savvy with online technology, while imagery used in marketing activity will now focus on transporting guests into holiday experiences, showcasing the four pillars central to Regent’s brand promise.

Likewise, the new global brand marketing campaign Nobody Does It Better was launched with a captivating and emotive film that tells the story of a couple who are cared for and pampered from the very start of their voyage. 

The film features a bespoke recording of classic song “Unforgettable” by award-winning producer David Kosten, underlining the cruise line’s timeless sophistication and elegance.

Pillars upholding success

The promise of being Unrivalled at Sea is supported by four guiding brand pillars which highlight key guest experiences that Regent excels at: Immersive Exploration, Heartfelt Hospitality, Luxurious Space, and Epicurean Perfection.

The very foundation of this brand promise lies in Regent’s unique value proposition as The Most Inclusive Luxury Experience.

Heartfelt Hospitality is, however, a new pillar for Regent, to better capture the warmth, care and personalised attention delivered to each guest by the incredible onboard team. 

These passionate team members attend to every imaginable detail, caring for each guest like family to deliver a seamless travel experience. 

Decades of heritage, a relentless pursuit of perfection and Regent’s commitment to being the consummate host truly set the cruise line apart in the industry, and is consistently a top factor cited by guests for their strong brand loyalty.