Renaissance launches first global ad campaign
Renaissance Hotels is launching its first global advertising campaign.
Entitled ‘Live Life to Discover’ and created by marketing company Anomaly, the new multi-pronged campaign will incorporate print and digital ads, as well as “on-property experiences”. It will focus on business travellers, urging them to “discover something exceptional and unique” while in a destination.
The multi-million dollar global print campaign will run in 32 countries, including “out-of-home” campaigns in the US and China. The campaign will also coincide with the relaunch of the renhotels.com website, enhancements to the brand’s social media channels, and a digital advertising campaign.
“There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International. “‘Live Life to Discover’ embodies the global spirit of Renaissance Hotels and today’s lifestyle-business traveller and their eagerness to explore the world beyond their everyday routine.”
Renaissance Hotels was acquired by Marriott International in 1997 and now comprises more than 150 hotels in 35 countries.
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