European travel tech solutions provider Solutions for Business Travel (S4BT) has expanded its footprint to become the largest global corporate hotel booking powerhouse through its acquisition of Travel Centric Technology.
Travel Centric Technology is headquartered in London and is the parent company of hotel technology platform HotelHub which serves global travel management companies (TMCs).
The transaction marks a new phase of scale and ambition for the Group, expanding its geographical reach, deepening engagement across major travel markets, and enhancing its technological capacity.
That said, the acquisition of HotelHub allows the Group to deliver a fully integrated corporate hotel offering to all TMCs.
A wider global footprint
With the addition of HotelHub, S4BT now represents eight specialised corporate travel brands collectively holding over US$5 billion in annual hotel booking value (HBV) from more than 60,000 hotel bookings per day.
Likewise, it gains access to more than two million properties worldwide, bolsters its workforce with 700 employees globally, with 50 percent dedicated to technology and product development.
According to S4BT founder and group CEO Ziad Minkara: “Our ambition is clear: to build the most integrated and technologically advanced business travel platform. The acquisition of HotelHub is a decisive step in that direction. It takes S4BT into a new league, strengthens our position and establishes a solid presence in the UK. This is not an endpoint, but a foundation on which we will continue to invest, integrate and execute.”
HotelHub chief executive Jay Virdee added: “Joining S4BT allows HotelHub to accelerate its mission at a new scale. By combining our distribution technology with S4BT’s operational expertise and financial capabilities, we can deliver greater value to TMCs and their corporate clients across the globe.”
Strategic alignment
This acquisition accelerates the strategy defined at S4BT’s launch in 2025: to serve TMCs, corporate clients and the wider business travel ecosystem as a single technology partner covering the entire value chain from booking to payment across national and international markets.
The Group now delivers a fully integrated corporate hotel offering that enables TMCs to challenge closed platforms while improving efficiency, transparency and performance.
It also strengthens S4BT’s distribution reach and ability to manage hotel flows at scale across the US and key European markets, covering sourcing through financial control within one coherent framework.
