Sabre launches first eco-certified hotel programme
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Sabre Holdings launched the Sabre eco-certified hotel programme, a scheme that provides clear-and-easy access to sustainable properties.
The initiative addresses growing demand for environmentally-responsible accommodation and includes more than 4,700 hotels certified by globally-recognised certification schemes. These hotels will be clearly distinguished in Sabre Travel Network’s global distribution system (GDS) and reflected in other Sabre Holdings’ products.
Harald Eisenaecher, senior vice president of Sabre Travel Network in Europe, the Middle East and Africa said: “Sabre is focused on the economic, social and environmental sustainability of the travel industry and is committed to providing customers with products and services that help promote these same long-term values throughout their businesses.”
More than 180,000 Sabre Red Workspace users can shop and book eco-certified hotels using the current hotel-search tool, which now includes an easy-to-spot icon and a unique amenity code. Nearly 2,000 corporate and agency customers are able to specify eco-certified hotels during the request for proposal (RFP) process by using Sabre Hotel RFP tool.
The Sabre Eco-Certified Hotel Programme builds upon Sabre-owned Travelocity’s Green Hotel Directory, launched in 2009, and extends the programme to recognise hotels certified as sustainable by the Global Sustainable Tourism Council’s guidelines.
The Sabre Eco-Certified Hotel Program will continue to hold the line against ‘greenwashing’ by only accepting hotels that have undergone a third-party audit and are certified by a programme aligning with criteria set by the Global Sustainable Tourism Council, a global coalition of United Nations bodies, research and academic institutions and social and environmental NGOs.