Sabre Red App to simplify SNCF bookings
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Sabre has unveiled an app that it claims will make it quicker and easier for travel agents to shop and book seats on SNCF trains.
The Sabre Rail SNCF app, which is available in the Sabre Red App Centre from 1 April, is a multi-lingual graphical user interface (GUI) that sits in the agent’s workspace.
The GUI displays all SNCF’s products, fares and seat availability on the same screen, and allows the agent to filter search results by product and passenger type.
Once a booking is made, the technology automatically sends the traveller’s data to the Sabre system.
Elisabeth Martins, Sabre Travel Network’s country director for the UK and Ireland, said: “The launch of Sabre Rail SNCF is an important enhancement to our rail offering. It is a significant development for the agency community as it will make them operationally more productive while being able to optimise customer service levels at the same time.
“Through continued significant investments, Sabre is evolving its marketplace to enable suppliers to merchandise in new ways, while ensuring buyers can continue to efficiently shop, purchase and manage travel.
“In this instance, Sabre invested heavily in researching and developing technology that would improve the future of rail booking. We worked very closely with travel agencies, and a design expert at a professional usability lab in Paris to develop the Sabre Rail SNCF app.”
There have been more than 17,000 downloads in more than 60 countries of the 91 apps published in the Red App Centre since it was launched.