Global travel tech company Sabre Corporation recently signed a new distribution agreement with Bhutan’s Tashi Air Pvt Ltd to bring Bhutan Airlines into the SabreMosaic Travel Marketplace.
The deal will enable Bhutan Airlines to distribute its content to Sabre-connected travel agencies around the world, strengthening its visibility and access to key markets.
Founded in 2011, Bhutan Airlines holds the distinction of being Bhutan's first privately owned airline.
The carrier currently serves key destinations across India, Thailand, and Nepal, with ambitious plans to expand its network to additional countries in Southeast Asia.
This partnership is expected to provide greater travel flexibility for both Bhutanese residents and international tourists, further connecting the Kingdom to the region.
The way forward
Bhutan sits between China and India in the Eastern Himalayas, and is now a growing destination for inbound tourism and outbound travel.
That said, Bhutan Airlines plays a vital role in connecting the landlocked country with important regional hubs, and its debut on SabreMosaic will enable it to reach more markets easily.
Airline CEO Pema N Nadik enthused: “We’re excited to open up access to our fares and offers through Sabre’s global network of travel agencies. Being part of Sabre’s marketplace will help us to broaden our market presence and serve more regional and international travelers. As Bhutan’s first private airline, we’re proud to take this next step in expanding our reach and enhancing connectivity for our passengers.”
For his part, Sabre Travel Solutions’ vice-president for agency sales and airline distribution Brett Thorstad remarked: “Airlines of all sizes join Sabre’s global travel marketplace to effectively enhance their footprint across their target markets. Bhutan Airlines’ participation adds to our growing, multi-source content ecosystem, ensuring our travel agency partners have access to more diverse content and helping travelers discover more choice and flexibility around the world.”
