The Sarawak Tourism Board (STB) successfully showcased the Malaysian province’s rich cultural heritage at CelebrASIA 2025 at the Battersea Power Station in London, UK.
Held from 5th to 7th September, the three-day festival transformed one of London’s most iconic venues into a vibrant celebration of Southeast Asian food, culture, and community.
This year’s programme included a riverside Feasting Tent, a curated artisan market of over 30 Southeast Asian brands, and interactive arts and craft sessions for visitors.
STB offered attendees an immersive experience of Sarawak through a series of hands-on craft workshops, live performances, and an information booth highlighting the state’s eco-tourism, cultural heritage, and unique travel experiences.
STB chief executive Sharzede Datu Haji Salleh Askor said: “Our participation at CelebrASIA 2025 was a wonderful opportunity to share Sarawak’s vibrant culture and heritage with a UK audience. The enthusiasm and engagement from festival visitors, from the workshops to the performances, demonstrates the growing interest in authentic Southeast Asian experiences and reinforces our commitment to promoting Sarawak as a destination that celebrates creativity, diversity, and cultural richness.”
An exquisite display of traditional crafts
The Sarawak Craft Council also showcased and sold traditional crafts, including beautiful intricate beadwork and exquisite handwoven basketry.
Visitors were able to engage in two highly popular workshops, organised by STB.
The first, Iban necklace beadwork led by Marek Empang of Pungu Borneo, allowed participants to craft their own necklaces while learning about their cultural significance.
The second, rattan coaster weaving guided by artisans from Kunang Studio, introduced traditional weaving techniques using natural rattan and bemban fibres.
The highlight of the event was the series of vibrant performances by a talented troupe from the Sarawak Arts Council, who showcased traditional dances throughout the weekend and brought the sights and sounds of Sarawak vividly to life.
That said, STB’s presence at CelebrASIA 2025 provided UK audiences with a taste of Sarawak’s arts, crafts, and cultural traditions, inspiring visitors to explore the Malaysian state in person and discover its richness, creativity, and natural beauty firsthand.
Looking ahead, STB will continue to strengthen its international presence with participation at World Travel Market (WTM) London in November, further showcasing Sarawak as a distinctive destination for culture, adventure, and eco-tourism to global industry partners and travellers.
