Saudi Welcome to Arabia, the consumer brand of the Saudi Tourism Authority, has announced a series of exclusive travel deals for early 2026 as part of its global Ramadan campaign, "Embrace the Radiance of Ramadan Lights." These offers provide significant savings at some of Saudi Arabia's most iconic destinations, including The Red Sea and AlUla, with discounts of up to 35% at renowned resorts such as Banyan Tree AlUla and Desert Rock.
The initiative, launched on 26 January 2026, aims to attract more travellers during the Ramadan season, a time when Saudi Arabia experiences a unique blend of tranquillity and celebration. With over 35 curated packages, visitors can enjoy special Ramadan pricing across more than 12 properties, enhancing their experience of Saudi's rich cultural and natural heritage.
Abdullah AlDakhil, spokesperson for the Saudi Tourism Authority, highlighted the campaign's goal: "Saudi welcomes travellers with an invitation to discover more and connect with the true essence of Ramadan, a season defined by tranquillity, reflection, and the warmth of shared moments."
The campaign comes as Saudi Arabia continues to see record tourism growth, with over 122 million visitors in 2025. The exclusive deals are designed to further boost tourism, offering travellers the chance to explore illuminated night markets, festive streetscapes, and cultural traditions in cities like Riyadh, Jeddah, and Diriyah.
For more information on the offers, visit the Visit Saudi website
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