Saudia, the national flag carrier of Saudi Arabia, is set to bolster its support for the Kingdom's burgeoning events calendar throughout 2026. With major hubs in Jeddah and Riyadh, the airline aims to facilitate international travel to Saudi Arabia's cultural, sporting, and entertainment events, reinforcing the nation's status as a premier global destination.
The 2026 events lineup includes the Diriyah Season, running from November 2025 to March 2026, which will feature cultural programmes at the UNESCO World Heritage site of At-Turaif. Riyadh Season, from October 2025 to March 2026, promises an array of global concerts and elite sporting events, including the WWE Royal Rumble. A standout attraction is the BLVD Flowers zone, a botanical wonderland with 200 million blossoms and 3D floral art.
Additionally, the Diriyah Contemporary Art Biennale, opening in January 2026, will showcase over 70 international artists in the JAX District. Noor Riyadh, the world's largest annual light art festival, will transform the capital into an open-air gallery with large-scale installations.
Saudia's strategic partnerships and award-winning service are pivotal in expanding access to these events, supporting Saudi Arabia's transformation into a global tourism and cultural hub. This initiative aligns with the Kingdom's broader goals of sustainable development and economic diversification.
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