Scotland has made a vibrant entrance in New York City this week with tartan-wrapped taxis cruising through Manhattan as part of NYC Tartan Week. This initiative by VisitScotland aims to captivate US audiences and encourage them to consider Scotland as a travel destination. The event is strategically aligned with the NYC Tartan Day Parade, which will take place on Sixth Avenue this Saturday, led by Outlander star Sam Heughan as Grand Marshal.
NYC Tartan Week is a significant opportunity for Scotland to highlight its cultural and historical connections with the United States, especially during Tartan Day on 6 April. Cat Leaver, Director of Strategy and Creative Intelligence at VisitScotland, emphasised the importance of this event, stating, "It provides a platform to showcase what makes Scotland a must-visit destination."
The Royal Edinburgh Military Tattoo performers have also joined the festivities, adding a touch of Scottish culture against the iconic Manhattan skyline. Alan Lane, Creative Director of The Royal Edinburgh Military Tattoo, remarked, "Tartan Week provides a fantastic opportunity to connect with audiences in New York."
VisitScotland's activities during the week include media engagement, destination training, and collaborations with travel trade partners. The US remains Scotland's largest international visitor market, with American tourists accounting for a significant portion of overseas trips and spending. With direct flights from New York to Glasgow, 2026 is positioned as an ideal year for Americans to explore Scotland
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