SCTDA set to explore the German market
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Tourism statistics for Germany state that the country tops Sharjah’s strategic tourism feeding markets and its growth in recent years in terms of visitors to the emirate has been promising.
More than 85,000 German tourists visited Sharjah during Year 2012. Building on these strong figures, the Sharjah Commerce and Tourism Development Authority (SCTDA) is keen to boost these numbers further and attract more German visitors and investors by stepping up Sharjah’s presence in international exhibitions.
SCTDA will be participating at the forthcoming ITB Berlin showcasing Sharjah’s strong and cultural tourism products such as beach tourism and ecotourism, which is something that attracts German tourists. In addition, the museums, scientific and cultural centres and cultural attractions will also be promoted.
SCTDA chairman HE Mohamed Ali Al Noman heads a delegation representing various government bodies including Sharjah Airport Authority, Shurooq (Sharjah Investment and Development Authority), Air Arabia, Sharjah Healthcare City, Sharjah Environment and Protected Areas Authority (EPAA) Sharjah Museums Department, Sharjah National Hotels, Radisson Blu, Orient Tours, FM Holidays and Arabian Link Tours..
Underlining the significance of Sharjah’s presence, Al Noman said: “The participation is part of the SCTDA’s strategy to enhance Sharjah’s global tourism profile by showcasing the emirate and its major tourism projects and developments at major international travel, tourism and hospitality events and exhibitions and enhance.”