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How Louvre Abu Dhabi Is Transforming Abu Dhabi’s Tourism Scene

If you’ve ever thought Abu Dhabi was just about glitzy malls and desert views, think again. Seriously, the Louvre Museum Abu Dhabi is changing the game, and it’s not just another building that looks cool on Instagram. I remember walking in for the first time and literally thinking, “Wait…this is in Abu Dhabi?” The architecture, the collection, the vibe—it all hits differently. Why Louvre Abu Dhabi Is a Game-Changer Ever wondered why people are suddenly flocking to Abu Dhabi beyond the usual attractions? The Louvre Museum Abu Dhabi isn’t just a museum; it’s a full-on cultural experience. Here’s what makes it so special: Stunning Architecture: Designed by Jean Nouvel, the dome looks like a futuristic lace canopy. The play of sunlight through it? Pure magic. FYI, it’s worth snapping a few photos even if you’re not a museum person. Global Art Collection: From Renaissance paintings to Islamic art, the Louvre brings together pieces from all over the world. It’s like a mini world tour without leaving the city. Interactive Exhibits: Forget the old-school “look but don’t touch” vibe. Some exhibits actually invite engagement, making the visit memorable for all ages. Honestly, I didn’t expect to be wowed by every single gallery, but here we are. Boosting Abu Dhabi’s Tourism Credibility So how does a museum impact tourism? Well, a lot more than you think. Attracting Global Visitors Before the Louvre opened, Abu Dhabi wasn’t exactly a must-visit for culture buffs. Now? People are flying in just to experience this museum. Conferences, art lovers, and even casual tourists are getting a taste of high culture right in the desert. Supporting Local Economy Hotels, restaurants, and even taxi drivers are feeling the love. More tourists = more spending = happier locals. IMO, it’s a win-win all around. Experiencing the Louvre: Tips From a Fan Let’s be real—wandering through a museum can sometimes feel overwhelming. Here’s my advice: Plan Ahead: Check the exhibitions and book tickets online. Avoid the weekend crush if possible. Take Your Time: Don’t rush. There’s a lot to see, and you’ll miss details if you’re in a hurry. Snap Wisely: Photos are allowed in most areas, but respect the rules—no one wants a selfie ruining centuries-old artwork. Pro tip: grab a coffee at the museum café. Sitting there, gazing at the dome with a latte in hand, feels like peak Abu Dhabi life. Why You Shouldn’t Miss It Let’s cut to the chase—if you’re visiting Abu Dhabi and skip the Louvre, you’re missing a huge part of what makes the city special. It’s more than a museum; it’s a statement. The city isn’t just about luxury and skyscrapers anymore—it’s about culture, history, and creativity blending seamlessly. So next time you’re plotting a trip to Abu Dhabi, make sure the Louvre Museum Abu Dhabi is top of your list. Trust me, you’ll leave impressed, inspired, and maybe even a little smarter (or at least well-fed on culture).

Best of Abu Dhabi in December 2025

December in Abu Dhabi arrives with a vibrant mix of culture, entertainment, sport, and family experiences — making it the perfect time to explore the capital. From legendary concerts and iconic festivals to high-octane racing and luminous art trails, here’s everything happening across the emirate this month. Celebrate unity during the UAE’s 54th Eid Al Etihad 1 – 3 December Abu Dhabi, Al Ain and Al Dhafra will come alive with fireworks, cultural performances and family activities throughout the National Day weekend. Expect vibrant celebrations that honour the UAE’s heritage, identity and spirit of togetherness. Feel the adrenaline at the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025 4 – 7 December The world’s fastest drivers return to Yas Marina Circuit for the spectacular season Grand Prix finale. Fans can look forward to a thrilling weekend filled with high-speed drama, immersive fan zones, global entertainment, and unforgettable moments on and off the track. Rock out with Metallica live at the Abu Dhabi Grand Prix 6 December One of the biggest rock bands of all time will take the stage at Etihad Park as part of the Yasalam After-Race Concerts. Metallica — Rock & Roll Hall of Famers with over 125 million albums sold — will bring their legendary sound, electrifying stage presence, and catalogue of global hits to Abu Dhabi for one massive night. The band joins an already star-studded line-up, with Benson Boone opening the weekend on 4 December and Katy Perry closing it on 7 December. Access to all After-Race Concerts is exclusive to Abu Dhabi Grand Prix ticket holders, with Golden Circle upgrades available for fans who want to be closest to the stage. Create memories at the Mother of the Nation (MOTN) Festival Until 04 January MOTN returns across Abu Dhabi city, Al Ain Region and Al Dhafra Region with immersive zones celebrating food, art, music, retail and family entertainment. Expect creative workshops, live performances and exciting pop-ups across all three regions. Sing along with a legend: Sir Rod Stewart Live in Abu Dhabi 17 December Music icon Sir Rod Stewart will light up Etihad Arena with his unmistakable voice and timeless global hits. A one-night-only performance, this show promises classic nostalgia and an energy-packed atmosphere for fans of all ages. Chase the thrill at the Liwa International Festival 2025/26 From 12 December – 3 January 2026 Set against the dramatic Tal Moreeb dunes, this desert festival blends motorsports, dune drag racing, camel racing, live entertainment and heritage markets. It’s one of the region’s most unique open-air cultural celebrations. Experience artistic brilliance at Manar Abu Dhabi Until 4 January 2026 This large-scale light art exhibition continues to illuminate Abu Dhabi’s islands, coastline and mangroves with installations from more than 35 artworks. Expect interactive works, glowing sculptures and atmospheric nighttime exploration. Department of Culture and Tourism – Abu Dhabi, Abu Dhabi, December 2025

CLYMB Yas Island, Abu Dhabi is Back with Another Climbing Challenge!

THE SUMMYT SHOWDOWN returns to CLYMB™ Yas Island, Abu Dhabi with another competition designed to test limits and raise spirits. CLYMB™ brings enthusiasts two action-packed days of strength, skill and community to the region’s tallest indoor climbing wall. Whether guests are taking part or cheering from the sidelines, this is where Abu Dhabi’s climbing scene hits new heights. Taking place across the weekend of December 13 and 14, 2025, the competition unites elite athletes and ambitious newcomers for an unforgettable showcase of endurance and determination. Participants can choose between two categories: Open Category - For experienced climbers ready to push their limits. Registration priced at AED 350. Novice Category - Perfect for emerging talent eager to test their skills. Registration priced at AED 250. The action begins with qualifiers on December 13 from 9 AM, where climbers face off in four-hour rounds. The top scorers return for the finals on December 14 from 12 PM, where champions will be crowned and awarded with a cash prize. Spaces are limited, so register early to secure your place and unlock exclusive early bird discounts available during the first two weeks. CLYMB ™Abu Dhabi regulars can also enjoy special rates. Spectators can expect a high-energy atmosphere with a professional MC, live streaming and exclusive food deals at Camp Bites Café, making it the perfect weekend hangout for fans and families alike. Whether guests are climbing, competing, or simply soaking in the energy, the CLYMB™ Abu Dhabi Climbing Competition promises to be a weekend of elevation, excitement and pure adrenaline.

Inaugural IAAPA Expo Middle East Coming to Abu Dhabi

In collaboration with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), IAAPA, the global association for the attractions industry, has officially opened registration for its inaugural IAAPA Expo Middle East, set to take place from 30 March to 2 April 2026, at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi, UAE. This landmark event marks the association's first-ever Expo in the Middle East, created in response to a strong demand from both IAAPA members, as well as local and regional entities and organizations within the attractions and theme parks industry, to bring a world-class gathering of thousands of tourism industry experts to the region. With IAAPA's presence, the attractions community can connect to build diverse perspectives, dynamic engagement, and broader reach across the industry. Education sessions, special events, networking opportunities, and behind-the-scenes tours are all designed with the industry's evolving needs in mind. This 2026 edition will showcase a robust program that only IAAPA, as the industry's leading membership association, can deliver. More than 300 exhibitors are already contracted for the trade show floor and global thought leaders will lead discussions on emerging trends, best practices, and strategies for entering and expanding into the Middle East market. EDUTours will offer rare backstage access to local attractions on Yas Island, plus a unique yet-to-be-announced post-tour. As part of the agenda, Expo Middle East will also feature IAAPA's staple career-advancing institutes, including the Institute for Attraction Professionals, Institute for Indoor Entertainment Professionals, and the Safety Institute – each earning participants credit hours towards IAAPA Certification. These programs exemplify the continued support and development of future talent. Peter van der Schans, Executive Director and Vice President, IAAPA EMEA, shared: "After years of preparation, we are thrilled to bring IAAPA Expo to the Middle East. Beyond organizing this Expo, we've been actively shaping our presence in the region by hosting multiday summits and institutes, building strong partnerships with organizations like the Abu Dhabi Department of Culture and Tourism (DCT), and investing in local talent with our regional office. This event is a milestone in that journey." Jakob Wahl, IAAPA President and CEO, added: "The Middle East is experiencing tremendous growth and innovation, and IAAPA is eager to support and elevate the industry here. IAAPA Expo Middle East will provide a powerful platform for networking, learning, and discovering new opportunities. We are proud to host the very first edition of this annual event in Abu Dhabi." Abu Dhabi has rapidly become a leading destination for attractions and leisure, fueled by significant investments in world-class projects. The city is home to Seaworld Yas Island, Abu Dhabi, the first SeaWorld park outside the U.S., a development brought to life by Miral, the leading creator of immersive destinations and experiences in Abu Dhabi. The emirate is also preparing to welcome even more transformative projects such as the Guggenheim Abu Dhabi, Natural History Museum Abu Dhabi and Disneyland Abu Dhabi. These developments underscore Abu Dhabi's strategy to position itself as a premier global hub for culture, entertainment, and tourism. IAAPA Expo Middle East promises to provide unmatched opportunities to discover innovations, connect with industry leaders, and shape the future of attractions in the region. Attendees will have the chance to explore new products, meet with industry experts, and gain unique insights into the latest trends and technologies.

Natural History Museum Abu Dhabi opens

The Department of Culture and Tourism – Abu Dhabi announces the inauguration of the Natural History Museum Abu Dhabi, a landmark institution designed to strengthen the emirate’s global leadership in science-led culture, education and research. The museum opens its doors to the public on 22 November in Saadiyat Cultural District. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: "The opening of the Natural History Museum Abu Dhabi marks a major milestone in our journey to shape the emirate’s cultural landscape. The museum offers an immersive look at the story of life on Earth, framed for the first time through an Arabian lens, with the fauna, flora, and geological history of the region forming a prominent part of the visitor journey. The museum’s research and educational institution supports scientific knowledge and undertakes innovative scientific studies in zoology, palaeontology, marine biology, molecular research and earth sciences. By fostering engagement with the natural sciences, the Natural History Museum Abu Dhabi inspires future generations and contributes to a more sustainable future." A defining feature of the museum is its focus on the natural history of the Arabian Peninsula. The narrative foregrounds the region’s geological evolution, ancient landscapes and long-lost species, offering visitors insight into the Gulf’s unique ecological past and its relevance to future environmental stewardship. These stories place Arabia’s natural heritage on the global natural-history stage in an unprecedented way. Designed by renowned architects Mecanoo, the museum’s building rises from the Saadiyat Island landscape like a natural formation. Its silhouette echoes natural rock formations, reflecting the museum’s mission to connect people with the natural world and inspire the next generation to question, discover, and take part in shaping a more sustainable future. Inside, the museum features a series of permanent galleries and exhibitions that take visitors on a journey through time. The main galleries include: The Story of Earth, The Evolving World, Our World, Resilient Planet, and Earth’s Future, alongside side galleries such as The PalaeoLab, The Life Sciences Lab, Arabia’s Climate, Beyond the Horizon, and The Human Story. Visitors can also explore the Interactive Theatre, which offers immersive visual experiences that transport them through time. To mark its opening, the museum also unveils two major temporary exhibitions: The March of the Triceratops, showcasing the world’s only touring Triceratops herd, and the 61st Wildlife Photographer of the Year, one of the most prestigious global showcases of nature photography. Together, these exhibitions will launch the museum’s international program and pave the way for a new era of scientific and cultural collaboration at both local and global levels. The museum joins a community of institutions including Louvre Abu Dhabi, teamLab Phenomena Abu Dhabi, and the upcoming Zayed National Museum and Guggenheim Abu Dhabi, reinforcing Saadiyat Cultural District as a global centre for knowledge, creativity, and cultural exchange – a place where the past, present and future of humanity come together in one living story.

Abu Dhabi Showcases Expanding Cultural Power and UK Partnerships at WTM 2025

Abu Dhabi used this year’s World Travel Market (WTM) in London to underline its growing influence as a year-round destination, unveiling major cultural developments and signing a series of strategic agreements aimed at strengthening ties with the UK travel trade. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) confirmed that eight new sales incentive partnerships were sealed during WTM 2025, reinforcing the UK’s position as one of the emirate’s most significant international markets. The agreements were concluded with Southall Travel, Luxury Holidays, Best At Travel, Destination2, Kenwood Travel, Elevate, DialAFlight, and loveholidays. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The new strategic partnerships signed by DCT Abu Dhabi with eight travel and tourism sector companies based in the UK is another step forwards in our long-term strategic goal to reach an even wider audience – first time visitors, returning guests, and potential travellers – from one of our most important international markets.” Cultural Momentum on Saadiyat Island Much of Abu Dhabi’s pitch at WTM focused on its rapidly developing cultural landscape. The emirate is preparing for the openings of several world-class institutions, including the Guggenheim Abu Dhabi and the Zayed National Museum, marking what officials describe as a new era of cultural discovery for Saadiyat Island. These landmark attractions will join the Louvre Abu Dhabi in transforming the district into a global hub of creativity and heritage. High-profile cultural events such as NOMAD and Frieze are also set to launch their first Abu Dhabi editions in the months ahead. Close to these cultural venues, Jumeirah Saadiyat Island continues to position itself as a serene beachfront base for travellers seeking immediate access to the district’s offerings. The newly signed agreements aim to widen access to Abu Dhabi’s hotels, attractions, and experiences for both new and returning UK visitors. By aligning with operators across diverse specialist markets, DCT Abu Dhabi is reinforcing its long-term Tourism Strategy 2030 and expanding the emirate’s reach within a competitive global travel landscape. Looking Ahead to M&I Expo 2026 DCT Abu Dhabi also highlighted its upcoming role as host of the inaugural M&I Expo, scheduled for 14–16 April 2026 at the Abu Dhabi National Exhibition Centre (ADNEC). Announced earlier this year, the event is being delivered through a strategic partnership with Worldwide Events and will welcome the MICE 1,000 — a curated group of leading international buyers and suppliers in the meetings and events sector. Over three days, delegates will take part in tailored one-to-one meetings, networking sessions, and immersive destination experiences, further elevating Abu Dhabi’s profile in the global MICE market. With an expanded cultural offering, increased UK collaboration, and a robust pipeline of strategic events, Abu Dhabi is positioning itself as a destination capable of catering to a wide spectrum of traveller interests. As the emirate continues moving towards its Tourism Strategy 2030 goals, WTM 2025 offered a timely platform to signal its ambitions — and its readiness to welcome more visitors year-round.

Jumeirah is NOMAD’s official hospitality partner in Abu Dhabi for 2025

Dubai Holding’s global luxury hospitality brand Jumeirah was announced as the official hospitality partner of NOMAD, the collectible design fair celebrated for curating intimate encounters between contemporary art, architecture, and cultural heritage. This collaboration underscores Jumeirah’s commitment to supporting the region’s cultural landscape, as NOMAD prepares to make its highly anticipated debut in Abu Dhabi from Wednesday, 19th November, to Saturday, 22nd November. Speaking on the partnership, NOMAD founder Nicolas Bellavance-Lecompte said: “Our collaboration with Jumeirah on Saadiyat Island extends NOMAD’s vision beyond the fair grounds, creating a dialogue between design, place, and the cultural landscape of Abu Dhabi.” An ideal location As NOMAD and Abu Dhabi Art bring the city to life with creativity and culture, Jumeirah invites collectors, curators, and enthusiasts to converse and connect at Jumeirah Saadiyat Island. Ideally located in the heart of the Saadiyat Cultural District, Jumeirah Saadiyat Island places guests at the doorstep of Abu Dhabi’s most renowned cultural landmarks. A stunning beachfront retreat infused with artistic spirit, the resort offers the perfect base for art and design lovers visiting the capital. The fair will take place at the decommissioned Terminal 1 Zayed International Airport, coinciding with the Abu Dhabi Art Fair, and arrives at a time of significant creative momentum for the capital ahead of the upcoming openings of the Natural History Museum Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. All of these reinforce the Saadiyat Cultural District’s position as a world-class destination for arts and culture. Culture is at the heart of Jumeirah hospitality Across its destinations, Jumeirah continues to serve as a cultural crossroads, contributing to the artistic fabric of the cities it touches. Earlier this year, Jumeirah launched its first Jumeirah Art Journey across its Madinat Jumeirah properties in Dubai, and more recently partnered with Christie’s London for an exhibition honouring the life and legacy of Syrian artist Marwan Kassab-Bachi. In August, Jumeirah Capri Palace hosted the inaugural edition of its Contemporary Art Prize, launched in conjunction with the ninth Festival del Paesaggio Anacapri, awarding two artists selected by a distinguished jury of leading figures from the international art and culture scene. As the official hospitality partner of NOMAD, Jumeirah will welcome international collectors, designers, cultural leaders, and creative advocates to Jumeirah Saadiyat Island, offering an immersive gateway into the region’s vibrant design scene. Select guests will enjoy exclusive access to NOMAD’s collectors’ previews, private events and panel discussions during Abu Dhabi Art Fair, reaffirming Jumeirah as a global Majlis of culture, conversation, and creative exchange. Further enhancing the guest experience, Jumeirah Saadiyat Island will also host an original design showcase, Shifting Terrains, as part of NOMAD’s off-site program from today, 18th November, to the 22nd. The showcase traces the evolving creative landscape of the United Arab Emirates, featuring the work of pioneering regional contemporary designers and studios: Datecrete (Palestine/Lebanon), KAMEH (UAE), Mary-Lynn Massoud (Lebanon), Georges Mohasseb (Lebanon), and Neda Salmanpour (Iran). Through contemporary practices at the intersection of design, architecture, and visual art, the exhibition unfolds a dialogue between material experimentation, spatial perception, and the cultural narratives shaping the region’s creative scene. Grounded in a sensitivity to place and community, these works explore how the built and the natural continuously inform one another. Set along Saadiyat’s shoreline, between the natural and the constructed, the ephemeral and the enduring, Shifting Terrains reflects a generation of regional artists and designers redefining notions of place through material, process, and imagination.

Liwa International Festival 2026: Abu Dhabi’s Winter Festival in the Heart of Al Dhafra Region

From thrilling motorsports and family fun to cultural discoveries and drone shows, the desert comes alive from 12 December 2025 to 3 January 2026 — don’t miss a moment of Abu Dhabi’s ultimate winter festival ‘The Desert’s Grand Stage’, the Liwa International Festival, will return from 12 December 2025 to 3 January 2026, bringing 23 days of culture, adventure, motorsports, music, and family fun to the golden dunes of the Al Dhafra region. Set against the breathtaking backdrop of the soaring, 300-metre Tal Moreeb – the UAE’s tallest dune – the festival has become one of the country’s most anticipated annual events, where heritage and adventure blend with the warmth of quality time with family and friends. Since its debut in 2001, the Liwa International Festival has grown into Abu Dhabi’s ultimate winter experience, offering something for everyone – from world-class racing and dune sports to immersive cultural moments and lively entertainment. This year, the festival opens with the Forsan Al Emarat show – the official aerobatics demonstration team of the United Arab Emirates Air Force – and a captivating display of fireworks set to light up the desert sky. Motorsports and Adventure Each winter, Liwa becomes the beating heart of motorsport in the region, and this year’s edition promises even more action and excitement. The festival kicks off with Freestyle Drift on 12–13 and 22–23 December, followed by the Spartan Race Liwa on 13 December and Bike Drag Racing on 14 December. The excitement continues with Falconry from 15–17 December, showcasing precision and heritage, and the Car Stunt Championship on 19–20 December, alongside the highly anticipated Mud Fest. The Liwa Running Challenge follows on 20 December, together with the Liwa Cycling Race and Liwa UTV on 21 December. Next, we’ll lead into the high-energy Liwa Burnout Championship on 25 December. On 26 and 27 December, the desert will roar to life with Liwa Drift, Monster Jam, and the Tal Moreeb Running Challenge (26 December), while the Liwa Padel Championship and Liwa Cycling Challenge run from 26–28 December and on 27 December, respectively. Motorsport fans can also enjoy the Sand Wrestling Championship on 26–27 December, followed by the return of the Car Stunt Championship on 28–29 December. The festival continues with the Electronic Freestyle Championship on 30 December, and the Tal Moreeb Car Championship from 31 December to 3 January, featuring multiple racing categories. The lineup also includes Football and Padel every weekend, as well as Boxing from 15–21 December, ensuring there’s never a dull moment until the very end. The Jetour Travel Conference will also take place on 19, 20, and 21 December. Throughout the festival, visitors can also enjoy daily Dune Projection Shows and Drone Shows and Hot Air Balloons every weekend, transforming the Liwa desert skyline each evening into a spectacular display of light, sound, and motion. Water Karting and Mini Tank Paintball will also be available daily from 12 December to 3 January, offering a thrilling experience for visitors looking for some action. Fireworks will illuminate the desert sky during the opening ceremony, weekends, New Year’s Eve and the closing ceremony, creating memorable moments throughout the festival. Family Fun for Everyone At the heart of the festival lies Liwa Village, a lively hub of entertainment and discovery designed for all ages. Families can enjoy water karting, carnival rides, skill games, pony rides, and two exhilarating ziplines (one for children and one for adults). The Classic Car Museum, Auto Zone, Horror Escape Room, and Smash Room add extra excitement, while younger visitors will love the Pony Grove and petting zoo. Attractions this year include the Souk Zone and Pop-Up Heritage Shops for handmade crafts and local treasures, while the Performance Stage hosts live music, cultural acts, and daily entertainment. Food lovers can savour both Emirati favourites and global cuisines across the festival’s many F&B and retail outlets. A New Year’s Celebration To Remember The grand finale of the Liwa International Festival is set to be unforgettable. On 31 December, the Tal Moreeb Car Championship begins its three-day run, setting the stage for thrilling motorsport as 2025 turns to 2026. Visitors can enjoy a special New Year’s Eve concert, followed by a magnificent fireworks show lighting up Liwa’s vast desert sky. This celebration invites visitors to welcome the new year surrounded by music, adventure and the breathtaking landscape of Al Dhafra. Beyond the thrills, Liwa International Festival celebrates the UAE’s proud heritage and traditions. From falconry and handicrafts to Souk, the festival connects the spirit of the desert to the nation’s enduring love for culture, community, and innovation. Plan Your Visit Join the UAE’s must-do winter event and create lasting memories with family and friends at the Liwa International Festival 2026 – where adventure, culture, and connection meet in one extraordinary setting. Visitors can pre-book glamping tents or local accommodation, or bring their own RVs and tents to camp under the stars in the heart of Liwa, surrounded by the golden dunes of the Al Dhafra region.

Jumeirah Named Official Hospitality Partner of NOMAD in Abu Dhabi 2025

Jumeirah, the global luxury hospitality brand and a member of Dubai Holding, has been named the official hospitality partner of NOMAD, the collectible design fair celebrated for curating intimate encounters between contemporary art, architecture, and cultural heritage. This collaboration underscores Jumeirah’s commitment to supporting the region’s cultural landscape, as NOMAD prepares to make its highly anticipated debut in Abu Dhabi from 19-22 November 2025. The fair will take place at the decommissioned Terminal 1 Zayed International Airport, coinciding with Abu Dhabi Art Fair, and arrives at a time of significant creative momentum for the capital ahead of the upcoming openings of the Natural History Museum Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi – reinforcing Saadiyat Cultural District’s position as a world-class destination for arts and culture. Across its destinations, Jumeirah continues to serve as a cultural crossroads, contributing to the artistic fabric of the cities it touches. Earlier this year, Jumeirah launched its first Jumeirah Art Journey across its Madinat Jumeirah properties in Dubai, and more recently partnered with Christie’s London for an exhibition honouring the life and legacy of Syrian artist Marwan Kassab-Bachi. In August, Jumeirah Capri Palace hosted the inaugural edition of its Contemporary Art Prize, launched in conjunction with the ninth Festival del Paesaggio Anacapri, awarding two artists selected by a distinguished jury of leading figures from the international art and culture scene. As the official hospitality partner of NOMAD, Jumeirah will welcome international collectors, designers, cultural leaders, and creative advocates to Jumeirah Saadiyat Island, offering an immersive gateway into the region’s vibrant design scene. Select guests will enjoy exclusive access to NOMAD’s collectors’ previews, private events and panel discussions during Abu Dhabi Art Fair, reaffirming Jumeirah as a global Majlis of culture, conversation, and creative exchange. Further enhancing the guest experience, Jumeirah Saadiyat Island will also host an original design showcase, Shifting Terrains, as part of NOMAD’s off-site program from 18-22 November. The showcase traces the evolving creative landscape of the United Arab Emirates, featuring the work of pioneering regional contemporary designers and studios: Datecrete (Palestine/Lebanon), KAMEH (UAE), Mary-Lynn Massoud (Lebanon), Georges Mohasseb (Lebanon), Neda Salmanpour (Iran). Through contemporary practices at the intersection of design, architecture, and visual art, the exhibition unfolds a dialogue between material experimentation, spatial perception, and the cultural narratives shaping the region’s creative scene. Grounded in a sensitivity to place and community, these works explore how the built and the natural continuously inform one another. Set along Saadiyat’s shoreline, between the natural and the constructed, the ephemeral and the enduring, Shifting Terrains reflects a generation of regional artists and designers redefining notions of place through material, process, and imagination. Speaking on the partnership,Nicolas Bellavance-Lecompte, Founder of NOMAD, said: “Our collaboration with Jumeirah on Saadiyat Island extends NOMAD’s vision beyond the fair grounds, creating a dialogue between design, place, and the cultural landscape of Abu Dhabi.” Ideally located in the heart of the Saadiyat Cultural District, Jumeirah Saadiyat Island places guests at the doorstep of Abu Dhabi’s most renowned cultural landmarks. A stunning beachfront retreat infused with artistic spirit, the resort offers the perfect base for art and design lovers visiting the capital. As NOMAD and Abu Dhabi Art bring the city to life with creativity and culture, Jumeirah invites collectors, curators, and enthusiasts to converse and connect at Jumeirah Saadiyat Island.

Yas Island Abu Dhabi and Pickyourtrail collaborate for First-Ever AI–Human Influencer Collaboration

Yas Island in partnership with Pickyourtrail, unveils “Smash the Ordinary”, featuring Bollywood actress Sahher Bambba and digital AI influencer Naina. This marks the first time a human and AI influencer jointly explore the wonders of Yas Island, blending technology and human emotion to redefine travel storytelling in the digital age. A series of Instagram reels showcase Sahher and Naina experiencing the island’s world-class attractions, including world of Warner Bros. World™ Yas Island, Abu Dhabi, the thrill-packed Ferrari World Yas Island, Abu Dhabi, experience the marine animals at SeaWorld® Yas Island, Abu Dhabi. Sahher conveys authentic human enjoyment while Naina offers a perspective rooted in exploration and understanding of human sensations. It explores the intersection of human adventure and artificial intelligence, presenting travel narratives that reflect both real-world enthusiasm and AI’s curiosity about human experiences. Smash the Ordinary’ showcases Yas Island’s spirit of innovation, a destination that delivers unique experiences and sparks genuine emotion. By bringing an AI influencer into real-world adventures, we’re redefining tourism storytelling through the perfect blend of innovation and human connection,” said Liam Findlay, CEO of Miral Destinations. Hari Ganapathy of Pickyourtrail, added, “In today’s travel landscape, innovation and authentic experiences go hand in hand. The ‘Smash the Ordinary’ campaign beautifully demonstrates how AI can deepen our understanding and appreciation of human adventures. At Pickyourtrail, we love customising “sooper” hit holidays that encourage travellers to see the world in new ways. It’s all about making travel more personal, meaningful and exciting." The “Smash the Ordinary” campaign represents a pioneering blend of AI and human storytelling that challenges conventional travel narratives. As destinations and brands seek innovative ways to capture the imagination of modern travelers, Yas Island’s approach offers a compelling case study in connecting technology with authentic experience.

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