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Amadeus reveals 10 destinations to consider for the Holidays
Amadeus’ forward-looking business intelligence data released a new report today, 11th December, revealing the destinations that are currently recording the top hotel occupancy rates for the weeks of Christmas and the entry of the New Year, running 22nd December to 4th January. The report shows year-on-year growth in some major markets worldwide. According to Amadeus Demand360 data as of 2nd December, global hotel occupancy is up four percent from 2023. The top destinations for the Holidays The study revealed that the top destinations for holiday travel are: Lihue, Hawaii Montego Bay, Jamaica Phu Quoc Island, Vietnam Aruba Queenstown, New Zealand Macau, China La Romana, Dominican Republic Grand Cayman, Cayman Islands Bridgetown, Barbados Cebu, Philippines While the popularity of the Caribbean and Asia Pacific (APAC) remain consistent, the top ten list of countries is very different from last year’s. China, in particular, is a new addition to the list, and most of these top destinations have individually seen substantial growth from last year. Lihue in Hawaii, for example, saw a 13 percent increase in hotel occupancy, from 82 percent to 93 percent. The southern Philippine city of Cebu, on the other hand, saw a 20 percent increase, jumping from 70 percent last year to 84 percent this year. The data also highlights significant growth in hotel occupancy at a regional level across Europe, China, Latin America, Asia, and the Caribbean from last year. Comparatively, growth in hotel average daily rate (ADR) is also seen across these markets, with the Caribbean up 15 percent and Latin America 9 percent on 2023 prices. According to Amadeus’ vice-president for data partnerships in hospitality Katie Moro: “The growth we are seeing this year in hotel occupancy in the international markets is positive news for hoteliers worldwide. Warm weather climates are very popular during the holiday season, and it’s interesting to see the shift towards exploring new destinations. The data highlights the continued, growing enthusiasm for travel, and presents a real opportunity for hoteliers to understand what is going on in their markets and launch marketing campaigns to tap into this demand. By having access to these forward-looking insights, hoteliers can also better prepare their staff for peaks in occupancy and optimize their revenue strategies.”
Amadeus: Asia to lead global tourism revival in 2025
Global travel tech firm Amadeus collaborated with travel forecasting agency Globetrender for its 2025 Travel Trends Report. Based on their most recent findings, Asia stands to play a pivotal role in driving innovation and growth in the tourism sector. According to Amadeus’ vice-president for global corporate marketing and communications Daniel Batchelor: “Asia isn’t just recovering; it’s redefining itself. Travelers are drawn to the region’s unique ability to balance timeless cultural traditions with modern innovation. In 2025, Asia won’t just be a destination; it will be a global trendsetter. After a year where change has become the backdrop to daily life, travelers are seeking a deeper connection to people and places more than ever.” Asia to the fore After several years of pandemic-restricted travel, travelers are excited to rediscover Asia’s cultural treasures. China is opening its doors to millions by expanding visa-free travel, while Thailand’s new digital nomad visas and broader visa-free program for 93 countries are set to attract a global audience. Pop culture is also driving interest, with the upcoming season of HBO’s The White Lotus set in Thailand, the potential of the second season of Netflix’s Squid Game to boost travel to South Korea, and renewed curiosity about Japan’s history inspired by the FX TV series Shōgun. Adding to this momentum, Iberia has recently launched direct flights between Madrid and Tokyo, making it easier than ever for travelers to explore Japan. Over the next 15 years, IATA predicts that Asia Pacific will record the fastest rise in passenger numbers and contribute to more than half of the net increase in global passenger numbers by 2043. Gaining momentum Amadeus data reflects this momentum as outbound travel from Chengdu, China, surged 66 percent to 35.2 million passengers from 2016 to 2023, while Guangzhou grew 20 percent. Delhi also saw a 31 percent rise with over 30 million outbound passengers in 2023. Batchelor added that we stand to see a blend of old favorites and new immersive experiences, with one-of-a-kind stays putting destinations on the map. He said: “Asia is set for a tourism revival, while we are also seeing a rise in spontaneous solo travel, as people seek more off-screen, authentic experiences.”

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HEDNA Bangkok – September 11-12 2023
The agenda will bring a wide array of current topics in our industry to the main stage. You’ll hear from experts in Distribution, Fintech and Payments, Marketplaces, Leading Executives and of course our Hoteliers will be bringing their perspectives to these topics and so much more.
Ready to be pampered with luxury by Royal Orchid Sheraton?
In partnership with TD, Royal Orchid Sheraton Hotel & Towers Bangkok was giving you the chance to enjoy a complimentary night including breakfast for two persons or a dinner buffet for two, or even a Spa treatment at Mandara Spa!
Winners of the Holiday Villa Hotel Langkawi, Wina Kuta Holiday Villa Bali and Holiday Villa Pantai Indah Bintan have been announced!
Situated just a ferry ride away from Singapore or Johor Bahru in Malaysia, as well as its neighboring Batam Island, Bintan is the largest island in the Riau Islands province and one that offers the perfect getaway with its high-end resorts, world-class golf courses, and refreshing coastal atmosphere.