Search Results forBritish Airways
Tourism Malaysia lauds resumption of British Airways’ direct London-Kuala Lumpur route
Tourism Malaysia lauded the resumption of British Airways' flights from London to Kuala Lumpur, as the first reinstated flight took off from London Heathrow Airport today, 1st April. With daily flights aboard a state-of-the-art 787-9 Dreamliner between London Heathrow and Kuala Lumpur, UK travellers now have seamless access to Malaysia, with return fares starting from £574. This enhanced connectivity makes it easier than ever to explore Kuala Lumpur and beyond. Tourism Malaysia London director Sulaiman Suip declared: "The UK is a key market for Malaysia, and we are thrilled to see British Airways returning to Kuala Lumpur with direct flights from London Heathrow. This enhanced connectivity is especially significant as we approach Visit Malaysia Year 2026, providing UK travellers with even more convenient access to Malaysia’s vibrant cities, breathtaking landscapes, and rich cultural experiences. As we continue to grow our presence in the UK market, we look forward to welcoming more travellers to explore Malaysia’s unique offerings and diverse attractions." A timely reinstatement The timing of British Airways’ return of this direct route is highly significant, as it aligns perfectly with Malaysia’s preparations for Visit Malaysia Year 2026 (VM2026), a national tourism initiative aimed at attracting 35.6 million international visitors and generating RM147.1 billion in tourism revenue. The UK remains one of Malaysia’s largest European source markets, and this new route further strengthens the country’s appeal to British travellers, who are increasingly seeking meaningful, experiential holidays. Also, Kuala Lumpur continues to gain recognition as a top travel destination, having been ranked 2nd in Tripadvisor’s list of Top Trending Destinations for 2025. The city, with its mix of modernity and tradition, offers world-class attractions, a dynamic culinary scene, and iconic landmarks like the Petronas Towers. Kuala Lumpur’s cosmopolitan energy, combined with a rich cultural history, makes it an ideal destination for travellers seeking both excitement and relaxation.
British Airways adds more flights on Riyadh-London sector
Riyadh city towers in Saudi Arabia Flag-carrier British Airways has announced that it is improving connectivity between Saudi Arabia and UK by increasing its Riyadh to London Heathrow service from seven to 13 flights per week for the summer season. As informed in a news report in Trade Arabia. The new flight additions will operate nearly every day of the week (excluding Tuesdays), strategically timed to offer customers more flexibility for onward connections within British Airways’ extensive global network from London Heathrow to more than 200 destinations, said the airline in a statement. The airline consistently has Arabic speaking cabin crew on its flights to and from Riyadh enabling them to offer a more comfortable and personalised experience on board, reinforcing the airline’s deep understanding of its Saudi Arabian customers' requirements, it stated. The new flight took off yesterday (March 30) from King Khalid International Airport, strategically timed to offer customers more flexibility for onward connections within British Airways’ extensive global network from London Heathrow to more than 200 destinations, said the airline in a statement. The customers will benefit from nearly double the number of flights, with more than 80,000 additional seats versus last year. This expansion will strengthen connections between the UK and Saudi Arabia, supporting growing demand from both business and leisure travellers, who can now take advantage of the added frequencies for business trips, family getaways or reconnecting with loved ones, it stated. British Airways’ Chief Planning and Strategy Officer, Neil Chernoff, said: "We are delighted to be increasing our services from Riyadh to London Heathrow, giving customers more options to travel between both regions, connecting families, friends and businesses." "With fares starting from SAR1956 onwards, travellers will have the option to choose from British Airways’ four-cabin configuration, First, Club World (business class), World Traveller Plus (premium economy), and World Traveller (economy), ensuring a tailored experience to suit every travel preference and budget, all while enjoying world-class service and comfort," he stated. "This addition to our schedule not only benefits our many business and leisure customers, but also strengthens our long-standing connection and cultural ties between both two kingdoms, and we look forward to welcoming our customers on board this year," he added.
British Airways NDC content makes its way to Sabre’s travel marketplace
Global traveltech firm Sabre Corporation formally launched British Airways’ New Distribution Capability (NDC) content in its travel marketplace today, 19th March. From today onwards, Sabre-connected travel agencies worldwide can shop, book, and service NDC offers alongside traditional ATPCO/EDIFACT options. By activating NDC through Sabre, agencies will seamlessly manage British Airways’ offers and orders via Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs. Sabre’s multi-source content strategy enables NDC content to integrate smoothly with traditional ATPCO/EDIFACT options, providing a unified shopping experience that simplifies workflows and enhances productivity. Currently, thousands of agencies in over 150 countries use Sabre’s NDC capabilities to efficiently shop, book, and service dynamic airline content. By incorporating BA’s NDC content, travel sellers gain access to more personalized offers, enabling them to stay competitive and deliver exceptional value to travelers. Going digital-first According to British Airways chief commercial officer Colm Lacy, the airline wants to give its customers a seamless digital-first retailing experience. Lacy then said: “We’re pleased to extend access to our exclusive NDC content, using Sabre’s technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.” For her part, Sabre Travel Solutions’ senior vice-president for the distribution experience Kathy Morgan remarked: “Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.” Morgan went on to say that Sabre takes pride in leading the way towards NDC adoption through robust technology solutions. These innovative solutions empower Sabre customers, enabling them to evolve with a rapidly changing industry.
British Airways’ diverse ad campaigns highlight safety, luxury, and service excellence: GlobalData
British Airways’ YouTube advertising campaigns from September 2024 to February 2025 have effectively showcased the airline's commitment to safety, luxury, and customer satisfaction, targeting a broad spectrum of travellers. Through a combination of informative behind-the-scenes glimpses, humorous relatable scenarios, and aspirational luxury showcases, British Airways strives to reinforce its position as a prominent global airline, reveals Global Ads Platform of GlobalData, a leading data and analytics company. Satya Prasad Nayak, Ads Analyst at GlobalData, comments: “British Airways’ advertisements effectively communicate the airline’s commitment to both safety and an exceptional travel experience by highlighting the practical aspects of air travel, such as efficient de-icing by "Jedi" de-icing trucks and reliable flight operations, and the aspirational elements, like premium in-flight experiences with the brand-new first-class cabin and exciting new destinations like Bangkok.” GlobalData’s Global Ads Platform reveals below the key focus areas of British Airways’ advertisements: Safety and Operational Excellence: British Airways’ “Winter Operations” ad provides a transparent look into the de-icing process, emphasizing safety and efficiency. Featuring expert explanations and advanced technology like the "Jedi" de-icing trucks, the ad reassures passengers about the airline’s commitment to reliable winter travel, building trust through showcasing meticulous preparation. Luxury and Premium Experience: The “Introducing Our New First” campaign focuses on the exclusivity and comfort of British Airways’ new first-class suites. Through close-up visuals and a minimalist approach, the ad highlights the luxurious amenities and privacy, targeting affluent travelers seeking a high-end travel experience. Customer-Centric Service and Reliability: “Your Family in the Skies” showcases British Airways’ dedication to passenger experience by depicting a family’s travel challenges and the airline’s proactive solutions. The ad emphasizes emotional connections and cultural sensitivity, particularly within the Indian market, highlighting the airline’s commitment to going the extra mile. Brand & Destination Promotion: Campaigns like “What’s New This Autumn” and “Love Departed” focus on boosting brand awareness by highlighting new destinations, upgraded in-flight services, and the speed and efficiency of London City Airport. These advertisements aim to generate excitement and inspire travelers to explore British Airways' offerings, showcasing a diverse range of travel experiences and destinations. .
British Airways Holidays launches 2025 Travel Trends Report
British Airways Holidays unveils its 2025 Travel Trends Report, identifying the most searched for holiday destinations, as well as how travellers are choosing to curate their holidays in new and exciting ways, with social media driving booking patterns and customers now forming “Trip Collectives”. The report’s 2025 ‘Hotlist’, showcasing the January Sale’s most searched for destinations, confirms a key prediction from last year’s Travel Trends Report, with Malta moving from the ‘Rising Stars’ category to now being one of the most searched for holiday destinations. Meanwhile, Koh Samui has seen a 38% rise in interest compared to last year, a trend that will undoubtably grow, with the return of a popular TV show launching this week. Rising Stars Eight destinations that are rising in popularity based on holiday package searches on ba.com during January 2025.1 Agadir +308% Abu Dhabi +94% Crete +44% Koh Samui +38% Gibraltar +17% Nashville +17% Kos +16% Qatar +16% January Sale 2025 Hotlist Most searched holiday package destinations on ba.com in the 2025 January Sale, for travel this year.3 New York Dubai Barbados Cancun Tenerife Orlando Maldives Mauritius St Lucia Malta Combining customer research, analysis of ba.com search data, industry expertise and an external nationwide consumer survey with YouGov Plc, this year's report also unveils a stark contrast of those driven by modern influences, with those desperate to check in and check out, returning to a simpler style of holiday: Taste Hunting Eating habits are shifting gears, moving beyond fine-dining into a social media-fuelled treasure hunt. While most UK travellers (69%)2 agree that food is an important factor in choosing their holiday destination, the trend is evolving and holidaymakers are now crafting entire itineraries around viral dishes and local specialities, transforming everyday meals into shareable epicurean adventures. From quirky convenience store snacks to street food sensations, “Taste Hunting” has become the new frontier for culinary explorers. Paperback-Packers “Paperback-Packers” celebrates the timeless pleasure of reading while travelling – whether diving into an airport novel, savouring a beach read on your e-reader or enjoying a paperback over dinner. Holidays offer a cherished opportunity for literary escapism and unwinding. While e-readers are convenient, physical books retain a special allure. The 2025 British Airways Holidays/YouGov Plc survey revealed that 56% of respondents who read for leisure buy books at the airport.2 Trivial Pursuits According to customer research from British Airways Holidays, 70% of customers say they “like to come back from holiday having learnt something new”.4 The 2025 British Airways Holidays/YouGov Plc survey found that 32% of UK travellers who are planning to go on holiday in 2025 are likely to book a hotel or resort specifically for its activities, experiences or sports facilities. Among those aged 18-24, this figure rises to 58%, underlining the growing importance of holidays that align with personal interests. Trad Holidays Traditional all-inclusive holidays are making a fully-fledged comeback, with buffets and organised activities winning over younger generations craving effortless, stress-free escapes at a pre-determined price point. According to customer research 42% say they “only want to eat, drink and lie in the sun” when they go on holiday. At the same time, one third (32%) of customers says they like holidays where activities are organised for them.4 Trip Collectives Whether it’s reuniting with friends, travelling with your “chosen family” for an annual getaway, or pooling parents to share childcare on holiday, a growing portion of travellers are forming “Trip Collectives”. Unlike traditional group travel, where one booking covers everyone, this trend sees individuals, couples or families making separate reservations but co-ordinating stays at the same hotel or resort simultaneously. This growing trend is supported by the January 2025 British Airways Holidays/YouGov Plc survey, which revealed that 71% of adults who plan to go on holiday in 2025, look to synchronise their holiday dates with friends or families.2 Andrew Flintham, Managing Director of British Airways Holidays, said: “Our third annual report provides some impressive insight on how UK consumers are looking to travel. Not only are they looking for new ways to optimise their time away, but there is a clear trend in travellers embracing traditional holiday elements with the likes of all-inclusive. With 43% of UK adults who go on holiday agreeing that the idea of organising all the components of a holiday made them feel stressed, it is clear that there is a strong demand, now more than ever, for our holiday packages. At British Airways Holidays, it’s at our core to provide our customers with everything they need to make their time away unforgettable and to alleviate the stress of planning, so they can kick back and take their holidays seriously.” The insights and findings presented in the report drew on research conducted by Globetrender, the UK’s leading travel trend forecasting agency. Jenny Southan, editor, founder and CEO of Globetrender and author of the report, said: "Travel in 2025 will be defined by a bold mix of nostalgia, curiosity, and self-discovery. From food-obsessed ‘Taste Hunters’ planning entire trips around viral dishes to ‘Paperback-Packers’ rediscovering the joy of reading on holiday, this year’s British Airways Holidays Travel Trends Report 2025, produced in partnership with Globetrender, reveals how travellers are rewriting the rules of exploration. The desire for structured, stress-free escapes is driving the comeback of all-inclusive ‘Trad Holidays,’ while ‘Trivial Pursuits’ shows how people are using travel to deepen their passions—from pottery in Portugal to beekeeping in the Alps. As the travel landscape shifts, brands that embrace these evolving desires will be best positioned for success."
Finnair expands British Airways codeshare to target more UK customers
Finnair has expanded its codeshare with oneworld alliance member, British Airways, as the Finnish airline continues to expand its reach in the UK and targets new customers in the Channel Islands and Gibraltar. The expanded agreement will see Finnair add its code to an additional seven of British Airways’ domestic routes, enabling customers to benefit from increased connectivity when travelling to Finland and beyond. With immediate effect, Finnair will add its code to British Airways flights between London Heathrow and Aberdeen, Belfast City, Gibraltar, Inverness, Jersey, Manchester and Newcastle. The move will enable customers to book the above services directly via Finnair, allowing travellers to fly from their chosen regional airport with British Airways, before connecting onto Finnair flights at Heathrow Airport. From there, customers can enjoy direct flights with Finnair from Heathrow to Helsinki, or choose to connect onto the airline’s wide-range of destinations in Lapland, the Nordics, and the Baltics. Those looking to travel further afield, can also benefit from Finnair’s network in the Far-East, including routes to Tokyo, Osaka, Nagoya, Singapore and Seoul, among others. The expanded codeshare means that customers based outside of Finnair’s current UK gateways of London, Manchester and Edinburgh can now enjoy connectivity to Finland and beyond, giving the Nordic airline a new pool of potential customers. Anssi Partanen, Finnair Market Director Europe, said: “Over the past few years, we have seen a growing demand for our flights to Helsinki and beyond from destinations across not only the UK, but also the Channel Islands and Gibraltar. “Therefore, we are extremely excited to be expanding our codeshare with British Airways, to ensure customers travelling from across the country can enjoy seamless connectivity onto Finnair’s flights from London. “With the ability to now book end-to-end journeys with Finnair, while also collecting Avios as a British Airways Executive Club Member, we know this move will prove popular with customers planning their long and short-haul getaways for 2025.” This news comes after Finnair launched its new expanded schedule from the UK in late 2024, adding 50% more flights between London Heathrow and Helsinki. With this, Finnair will now offer customers six daily flights from Heathrow, double daily flights from Manchester and up to seven weekly flights from Edinburgh to the Finnish capital.
British Airways makes changes and rebrands its loyalty programme
British Airways has announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers. The former British Airways Executive Club will become simply The British Airways Club and will come with a new look and feel. Colm Lacy, British Airways’ Chief Commercial Officer, said: “The changes we have announced today underline our continued investment in our loyalty programme and in our customers. Based on our Members’ feedback, we’ve built on the changes we’ve already made – including how customers collect Avios and their membership year – in a way that we believe better rewards their loyalty and reflects their changing travel needs. “While we have announced a number of positive changes today, I particularly wanted to highlight better rewarding our customers who book through British Airways Holidays and making this a permanent part of our proposition, removing the limit on earning. We know that many of our customers make their holiday plans during our annual January sale period, so it’s great to be able to announce this today.” From 1 April 2025, Members can expect: A new Tier Point system when flying: Members will earn Tier Points based on the cost of their flight and, for the first time, for ancillary spend including seat selection and excess baggage. Members will earn 1 Tier Point for every £1 of eligible spend*, which comes with recalculated Tier thresholds** to reflect the new model. Tier Points on a contribution to Sustainable Aviation Fuels*** (SAF): Members will also earn Tier Points and collect Avios by purchasing a contribution to SAF, earning up to 1,000 Tier Points per year. Customers will also be able to use their Avios as a form of payment, which they can do by simply visiting a dedicated landing page which will be live on April 1, 2025. Limitless Tier Points on British Airways Holidays: After the success of the British Airways Holidays double Tier Points promotion, the airline has created a permanent proposition on holiday packages. Members will earn Tier Points based on the price of the entire package, with no limit in place, making it possible to earn elite status in fewer trips than under today’s offer. Later in 2025, Members can also expect: Tier Points on credit card spending: BA American Express Premium Plus Cardmembers will be able to earn up to 2,500 Tier Points by spending on their card. More details of this offer will be announced closer to the launch date. New milestone benefits between Tiers: By introducing more milestone moments between Tiers, Members will be able to unlock rewarding benefits before reaching their next level. This will start with gifts of 2,500, 4,000 and 5,000 Bonus Avios at milestones within Bronze and Silver. More benefits will be announced in the coming months. Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today. British Airways has also introduced an exclusive offer for Members in partnership with The Wine Flyer, IAG Loyalty’s online wine retailer. Members will be eligible for discounts on a wide range of wine, beers and spirits depending on their Tier status – Bronze (5%), Silver (10%), Gold (15%) and Gold Guest List (20%). The changes are part of British Airways’ overall £7bn transformation programme, announced earlier this year. Customers can expect an improved digital experience with a brand-new website and app, new and improved aircraft and a new First suite, to name a few examples.
20 for ‘25: British Airways spotlights 20 destinations for 2025
British Airways and British Airways Holidays have marked the launch of their January sale by shining the spotlight on 20 destinations for 2025. The sale is now live and running until 28 January 2025, offering customers the chance to plan their 2025 travels and check off their bucket-list destinations. Topping the ‘20 for ‘25’ list is Tbilisi in Georgia, which will be brand new to British Airways’ route network from March 2025. Other new route additions include Rimini and Salerno in Italy and Kuala Lumpur in Malaysia. A flurry of new hotel openings in Marbella has seen the Spanish city make its mark in the list, while new Universal attractions in Orlando will appeal to thrill seekers, and the FIFA Club World Cup 2025 will see customers crossing the pond to the likes of Miami and Seattle. The full list can be viewed by clicking below: Flight only deals Customers looking to book flight only deals have a range of choice worldwide. Flights to New York start from £390 from Heathrow. Elsewhere in the US, flights to San Francisco start from £450, while flights to Orlando start from £399. Those seeking beach destinations can pick up flights to Dubai from £429 and and St Lucia from Gatwick from £439. Flights to Kuala Lumpur, a new destination to the route map from April 2025, start from £589, while those heading off to honeymoon hot spot the Maldives can book from £599. Holiday packages British Airways Holidays is offering an array of holiday packages for customers booking flight and hotel or flight and car together. Andrew Flintham, Managing Director of British Airways Holidays, said: “2025 promises to be an exciting year for travel, and at British Airways Holidays we’re delighted to present a range of holiday package offers in our January Sale. The British Airways and British Airways Holidays ‘20 for ‘25’ list highlights an exciting mix of brand new hotel openings and timeless, beloved destinations, celebrating key moments for the year ahead. “We continue to be committed to giving our customers the flexibility to create a holiday that’s perfect for them, whether it’s through our diverse range of packages, generous luggage allowances and a dedicated 24-hour helpline to support our customers during their break.” For those seeking far-flung escapes, British Airways Holidays customers can embrace sunshine in Dubai from £459pp for three nights or Mauritius from £799pp for seven nights. Alternatively, customers can secure three nights in New York from £599pp which British Airways Holidays recently revealed was the most searched for holiday on ba.com for 2025 travel. Customers planning getaways closer to home can experience seven night Spain holidays from £269pp, Greece from £349pp and Algarve from £269pp. For those craving adventure, British Airways Holidays is offering packages to Orlando ahead of the highly anticipated opening of Universal’s Epic Universe. Meanwhile, travellers seeking relaxation can choose serene escapes to Corfu, Cancun, or Mauritius for a taste of paradise.
British Airways decks the halls with festive celebrations
British Airways is sprinkling Christmas magic across the terminals it operates from at Heathrow and Gatwick, in its lounges globally, and on board as part of this year’s celebrations. British Airways is going all out to spread Christmas joy and yuletide surprises with its British Original Christmas in 2024, including a bespoke seasonal menu on board, celebrations across London Heathrow and Gatwick, and special gifts for customers in all cabins this December. Calum Laming, chief customer officer at British Airways, said: “Christmas is such a special time, and this year is no different. We want to make it truly special, so we have pulled out all the stops to spread some cheer and create a truly British Original Christmas. “To our customers, wherever you are travelling and however you may celebrate, we hope that you enjoy our extra touches throughout your journey this festive season delivered by our incredible colleagues. We wish you all a very Merry Christmas!” Festive touches on the ground Customers travelling through the airline’s Heathrow and Gatwick lounges can pick up special gifts at pop-up festive stalls featuring original British brands, such as individually wrapped chocolates by Harry Specters and The Cocobean Company in its Club (business class) lounges, and hand-piped baked goods by Biscuiteers in the Concorde Room. Those visiting the Concorde Room between 23 and 25 December can also enjoy a special premium tipple by sampling Talisker's exclusive limited-edition 45-year-old Scotch whisky. A bespoke winter picnic menu will also be available in all British Airways Heathrow lounges, including mince pies, brie and cranberry sandwiches, and a specially crafted Christmas cocktail for those looking to enjoy some festive fare. In the airline’s First lounge, Santa’s helpers will be on hand to offer to wrap last-minute gifts for customers, with specially designed snowflake wrapping paper incorporating the airline’s iconic speedmarque. Christmas magic is in the air Customers can expect the magic to continue with further festive touches on board from specially designed headrest covers, to a dedicated Christmas inflight entertainment channel. The airline’s culinary team have also created a traditional British turkey dinner featuring all the trimmings, alongside a vegetarian option, available to enjoy on long-haul flights on selected routes. Over 250,000 turkey dinners are expected to fly across the world on board British Airways’ aircraft this Christmas, including over 700,000 Brussels sprouts and 40,000 pigs in blankets*. Festive drinks are covered too, whether it’s a warm cup of Twinings Christmas tea or a glass of BrewDog Hoppy Christmas IPA. First and Club World (long-haul business class) customers can tuck into a special afternoon tea on board, complete with a luxurious chocolate éclair and traditional fruitcake, and can sip a special winter warmer cocktail, featuring Johnnie Walker Blue in First and Johnnie Walker Black in Club World. In First, customers can expect a limited-edition Alice Temperley amenity kit throughout December, with an intricate design inspired by flights through starry skies at 35,000ft. Continuing the tradition started last year, those travelling from 23 to 25 December can add another collectible Christmas bauble to their tree. This year’s edition features a beautiful, hand-painted design incorporating Indian and British landmarks to mark 100 years of British Airways connecting the UK to India. Club World customers will be offered a bespoke box of British Cartwright & Butler fudge. Customers hoping to get into the holiday spirit in World Traveller (economy) will receive a complimentary Christmas hat with their meal between 15 and 27 December. The airline’s youngest travellers can enjoy festive chocolate treats, Peggy and Leon activity sheets and can send special mail directly to the North Pole by posting it through Santa’s letterbox in its Heathrow Terminal 5 lounges. Christmas has also landed on the airline’s short-haul flights, where customers can choose from a selection of festive delights through its High Life Café. This includes Tom Kerridge’s ultimate turkey feast sandwich, The Jolly Hog ‘pigs in blankets’ roll, sweet treats from Pullins Bakery, as well as a variety of drinks including Brewdog’s Elf lager and Bottlegreen Edwards’ Vodka Raspberry Spritz. In Club Europe (short-haul business class), customers can enjoy the airline’s festive menu on selected routes from 24 to 27 December. Spreading the cheer elsewhere British Airways is proud to sponsor the Royal Albert Hall this December, as part of its ‘Christmas at the Hall’ carol concerts. All donations raised at the concerts will be split between Alzheimer’s Society and the Royal Albert Hall’s engagement programme, which promotes well-being through creativity. The airline also welcomed the Alzheimer’s Society choir to its Christmas lights-on event, to spread Christmas cheer for customers and colleagues at Heathrow Terminal 5. To date, the airline has raised more than £270,000 for Alzheimer’s Society, and customers can learn more about the airline’s partnership by visiting the BA Better World Community Fund website.
British Airways unveils its brand-new First class
British Airways has unveiled its brand-new First seat, combining elegant design with expert British craftsmanship, reflective of modern British luxury travel. The new cabin forms part of the airline’s A380 retrofit plans, expected to take to the skies in mid-2026. The airline’s new First has been carefully designed to provide the feel of a modern luxury hotel, alongside home comforts and thoughtful British touches at 35,000ft. The seat has been beautifully curated by expert designers and world-class manufacturers from all corners of Great Britain and Ireland, including London, Glasgow, West Yorkshire, Kilkeel and Dublin. The new seat is ultra-wide (36.5inches), with a bed length of 79inches, and features a multi-purpose ottoman and elegant stowable table, a 32-inch 4K TV screen, adjustable mood lighting including scenes such as ‘relax’, ‘dine’ and ‘cinema’. The seat can be adjusted with the touch of a button to find the perfect level of comfort and is located within a cocooned 60-inch curved wall for ultimate privacy, whilst still providing a spacious environment. For customers travelling together in the centre of the cabin, the divider slides open to create a shared lounge space, and the stowable tables mean customers can enjoy ‘buddy dining’ in the seat with their travel companion. The elegant curves throughout the cabin take inspiration from British Airways’ Concorde wings, giving a natural flow to the space and creating a welcoming environment. Customers can now simply wheel their luggage into their personal luggage space, making it even easier to settle in before their flight. Elsewhere, the suite features an ambient light with an eye-catching design that subtly references the airline’s speedmarque and further nods to Concorde. The suite features window blinds, activated by buttons on the internal control panel for all three windows per seat. The soft panelling inside the seat also helps with acoustics and absorbing sound, which adds to the sense of being in a cocooned, private space. Customers can also use the seat’s brand-new ‘do not disturb’ functionality on its wireless control tablet, which notifies crew if they wish to maximise their rest on board. British Airways’ Chief Customer Officer, Calum Laming, said: “We’re incredibly proud to launch the next era of First that pushes the boundaries of comfort, luxury and modernity, taking into consideration customer preferences and expectations to the finest detail. “This coupled with our incredible colleagues delivering a world-class service, following the launch of our First Service Specialists scheme, as well as the many benefits of flying First such as First Wing entry, access to our award-winning lounges including our Concorde Room and priority boarding, means we truly believe we offer a winning combination in delivering an extraordinary experience for our customers.” The airline listened to colleagues and customers to help shape design elements and specific features to suit preferences, such as the carefully placed stowage with useability and purpose in mind. The airline also introduced its fully rectangular bed following customer feedback that replicates all the comforts of a home environment. The airline also worked closely with world-class manufacturer, Collins Aerospace RTX business, to create the First seat, following its involvement in carefully crafting British Airways’ Club Suite and short-haul aircraft seats earlier this year. British Airways is proud to be the only European carrier from the UK to offer a First product across the Atlantic. Customers travelling in First can experience the airline’s most luxurious way to travel, from a stylish seat, exclusive access to lounges, fast-track security, use of the First Wing at Heathrow and excellent service on board. The airline offers the most premium experience for travellers from the moment they book to when they land in their destination. The airline is continuing to invest in its overall customer experience and has already rolled out over 120 initiatives as part of its £7billion transformation focus, from brand-new short-haul seats, free Wi-Fi messaging on board to refreshing its lounges across its global network.
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