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OTAs & Tour Operators

Agoda launches SG60 Celebration Campaign

Digital travel platform Agoda is launching its SG60 Celebration Campaign to encourage tourism in Singapore as the nation celebrates its 60th year of independence. With rising interest from both regional and long-haul travellers, the SG60 Celebration Campaign presents an ideal opportunity for hoteliers to tap into the destination’s growing popularity during this shared national milestone. Under the campaign, Agoda will be offering discounts of up to 20%, from 1st August to 15th August 2025, for consumers on inbound and outbound travel bookings. Singapore’s diamond jubilee is a year-long nationwide effort to celebrate the nation’s 60th year of independence. Some of the participating partners in the SG60 campaign include hospitality groups like Resorts World Sentosa and Furama Hotels International, as well as airline providers including national flight carrier Singapore Airlines, Malaysia Airlines and Firefly, reflecting Agoda’s ongoing collaboration with leading industry players for major campaigns. “As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us,” said Andrew Smith, Senior Vice President of Supply at Agoda. “Through our close collaboration with Singapore’s tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city’s unique appeal to global travellers during the nation’s 60th year of independence.” Agoda’s search data from April to June shows key Asian markets including Indonesia, Malaysia, the Philippines, Thailand, and South Korea are among the top origin markets searching for Singapore, with Thailand showing the highest growth in searches with a 10% increase year-on-year. This growing interest is further supported by increased searches from long-haul markets such as Austria, Spain, and Denmark, each recording year-on-year growth and highlighting Singapore’s expanding global profile. Singapore continues to stand out as an international hub and a leader in Asia thanks to its melting pot of different cultures, its world class food scene and iconic shopping malls, drawing increasing interest from travellers. “Agoda helps us attract customers from the region and beyond thanks to its wide reach and customer base. We’re truly excited to be part of the SG60 Celebration Campaign,” said Mathew Chan, Regional Director of Revenue at Furama Hotels International. “This collaboration allows us to connect with both new and returning guests from around the world. We look forward to sharing the warmth of our hospitality and creating memorable experiences for every traveller who walks through our doors.” Singaporeans are also exploring the world, with travel searches on Agoda’s platform spanning over 100 countries in 2025. China saw a 40% year-on-year increase in searches, while Malaysia, Japan and Indonesia remain the top regional destinations for Singaporean travellers. Supporting millions of travellers with localized expertise across Asia and beyond, and a proven track record in building high-impact marketing campaigns, Agoda continues to be a trusted growth partner for hotels looking to scale visibility and bookings.      

Adventure Tourism

Agoda presents the Asian destinations that stay cool at the height of summer

Digital travel platform Agoda encourages travelers to embrace reverse-season travel by heading to destinations where the air is crisp, the landscapes are lush, and the weather is refreshingly cool.  Whether it's sipping tea in misty mountain resorts, hiking through terraced rice fields, or simply enjoying a sweater-worthy breeze, Agoda's curated list of destinations offers the perfect antidote to the summer heat. Agoda’s associate vice-president Krishna Rathi opines: "When the summer heat turns up, it's time to turn down the thermostat with a cool getaway. Agoda makes it easy to find destinations where you can swap sweat for sweaters and enjoy a refreshing escape. Whether you're chasing misty mountains or breezy highlands, Agoda's got you covered with great deals on accommodations, activities and flights to beat the summer heat." Whether one is escaping from the blistering heat of a western or desert summer, or seeking respite from the muggy humidity of Southeast Asia, travellers are bound to stay cool throughout their trips at these locations. Agoda's roster of cooling escapes for 2025 Leh, Ladakh, India Nestled in the Himalayas, Leh is a high-altitude town where the air is crisp, and the temperatures remain refreshingly cool even in the peak of summer.  Travelers can explore ancient monasteries, trek through rugged landscapes, or simply soak in the serene beauty of this Himalayan gem. Sapa, Vietnam Known for its terraced rice fields and misty weather, Sapa is a mountainous retreat that feels like stepping into a postcard.  Visitors can hike through lush valleys, interact with local hill tribes, and enjoy the cool, rejuvenating air of this northern Vietnamese treasure. Dieng Plateau, Indonesia Located in Central Java, the Dieng Plateau is a volcanic highland known for its cool temperatures and mystical landscapes.  Travelers can explore ancient temples, hike to colorful crater lakes, and enjoy the refreshing mountain air. Alishan, Taiwan Perched at 2,200 metres above sea level, Alishan is a mountain resort area that offers misty mornings, cool weather, and breathtaking sunrises.  Travelers can ride the iconic Alishan Forest Railway, wander through ancient cypress forests, or sip on locally grown high-mountain tea. Dalat, Vietnam Dubbed the "City of Eternal Spring," Dalat's temperate climate and European-inspired architecture make it a charming escape.  Visitors can stroll through flower gardens, visit picturesque waterfalls, or enjoy a leisurely boat ride on Xuan Huong Lake. Karuizawa, Nagano Prefecture, Japan This mountain resort town is a favorite summer retreat for its mild weather and scenic beauty.  Karuizawa offers everything from cycling trails and hiking paths to boutique shopping and hot springs, making it a versatile destination for all types of travelers. Gangwon Province, South Korea Home to alpine landscapes and cool breezes, Gangwon Province is a haven for outdoor enthusiasts.  Visitors can hike through lush mountains, visit the 2018 Winter Olympics venues, or relax by the region's pristine rivers and lakes.

Global

Long Weekend getaway for Independence Day holidays: Agoda 

As the Independence Day long weekend approaches, Indian travellers are planning their perfect escape and Agoda has revealed the top five destinations capturing their interest. Based on Agoda’s accommodation search data, topping the list are Goa, Udaipur, Lonavala, Ooty, and Coorg, each offering a unique blend of leisure, landscape, and escape from the everyday. Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, shared his thoughts on the trend: “It is encouraging to see Indian travellers planning ahead and using long weekends to explore the country’s diverse offerings, seeking experiences that blend relaxation with discovery. Interestingly, this trend aligns with Agoda’s recent findings on the rise of micro-travel - shorter, more frequent trips that allow people to recharge without major time or budget commitments. At Agoda, we’re focused on making these getaways seamless and accessible by offering a wide range of stay options and travel tools tailored to evolving traveller behaviours.” Goa Goa is the ultimate long weekend escape, blending sun-kissed beaches, rich cultural heritage, and energetic nightlife into one unforgettable micro-trip. In just 72 hours, visitors can hop between Baga, Anjuna, and Palolem beaches, savor authentic Goan cuisine, and explore vibrant street markets. Whether it’s chasing sunsets, indulging in seafood, or dancing under the stars, Goa offers a refreshing getaway packed with memorable experiences. Udaipur Udaipur, the City of Lakes, is another perfect destination for a quick trip over the long weekend. Travellers can explore majestic palaces, take serene boat rides on Lake Pichola, and experience vibrant bazaars and cultural performances. With its stunning architecture, tranquil lakes, and warm hospitality, Udaipur offers a regal yet relaxing atmosphere for a relaxing getaway. Lonavala Lonavala is the perfect 3-day escape, offering a blend of scenic landscapes, adventure, and cultural heritage. Travellers can begin with panoramic views from Tiger’s Leap and Rajmachi Point, explore historical gems like Lohagad Fort and the Karla Caves, and savour local favourites like chikki and vada pav. From adventure treks to historical exploration, Lonavala has something for every traveller. Ooty Ooty is the perfect weekend summer escape nestled in the cool Nilgiri Hills, offering a refreshing break from the heat. Visitors can enjoy scenic boat rides on Ooty Lake, vibrant strolls through Botanical Gardens, and breathtaking treks to Doddabetta Peak. With its lush landscapes, colonial charm, tea estates, and adventure activities, Ooty promises a balanced mix of nature, culture, and thrill. Coorg Coorg in August is a monsoon paradise, perfect for a long weekend escape filled with misty hills, and cascading waterfalls. Travellers can explore Abbey and Iruppu Falls, trek to Tadiandamol, enjoy river rafting, and immerse themselves in vibrant local festivals like Kaveri Sankramana. With cool weather, rich biodiversity, and flavourful Coorgi cuisine, August reveals the region’s inherent natural beauty at its best.        

Annual Reports

Agoda releases H1-2025 tourism insights for Thailand

Online travel agency (OTA) Agoda released its Thailand country report for the first half of 2025, with inbound travel trends showing sustained momentum from regional markets. For the first six months of this year China, Malaysia, and South Korea were the top three global source markets for the country, with Japan and Singapore close behind. These results may be attributed to Thailand’s expanded air connectivity and improved travel facilitation under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign. Key findings from H1-2025 Citing official figures from the Ministry of Tourism and Sports, Agoda noted that Thailand welcomed over 16 million international visitors between January and June 2025, generating approximately 743.582 billion baht in tourism revenue.  This growth reflects the positive impact of government-led efforts to promote quality tourism through infrastructure upgrades, streamlined visa procedures, and targeted campaigns. According to Agoda’s country director in Thailand Akaporn Rodkong: “We’re honoured to be the platform of choice for travellers from across Asia and proud to play a role in supporting tourism in Thailand. At Agoda, we’re committed to offering convenient and diverse accommodation options that help travellers explore both well-known destinations and hidden gems across the country, making their trips easier and more memorable.” Bangkok, Pattaya, and Phuket remain Thailand’s Big Three At the destination level, Bangkok, Pattaya, and Phuket continued to lead as the most visited cities among these top markets.  Interestingly, Hat Yai emerged as a rising destination, particularly for travellers from Malaysia and Singapore, mostly attributed to its affordability and accessibility which have earned it recognition as one of the most budget-friendly cities in Asia for two years in a row. Agoda’s data also revealed distinct visitor behaviour by market: while China led in visitor volume, South Korean travellers recorded the longest average stays.  They were followed by tourists from Japan, Malaysia, Singapore, and China. Island destinations and quieter locales attracted extended stays. These locations included Ko Tao which is known for its diving experiences, Ko Pha-ngan for its blend of laid-back beaches and nightlife, and Pathum Thani for a more local atmosphere close to the capital.

Global

Tirupati, India, Among Asia’s Most Affordable Summer Destinations in 2025: Agoda

  Digital travel platform Agoda has revealed its list of the most budget-friendly summer destinations in Asia for June to August 2025. From cultural hubs to scenic retreats, these destinations offer travelers the chance to explore without stretching their wallets. Surabaya, Indonesia, leads the list with an average room rate of just INR 3037 per night*, making it a top choice for those eager to embrace culture and adventure this summer. Surabaya is followed closely by Tirupati, India, and Hat Yai, Thailand in the top three, with average room rates of ₹3211 and ₹3385 per night, respectively. These destinations offer the perfect summer escape, combining rich culture, diverse cuisine, and picturesque settings for an unforgettable getaway. Gaurav Malik, Country Director – India, Sri Lanka & Nepal at Agoda, shared: “It is exciting to see Tirupati featured in a diverse mix of destinations in this year’s list of Asia’s most affordable summer getaways. Travellers today are seeking value without compromising on cultural depth or travel ease, and many of these cities offer just that, with good connectivity, simple visa processes, and rich local experiences. Tirupati stands out as a destination that blends spiritual significance with affordability. At Agoda, we remain committed to making such meaningful journeys easier and more accessible for everyone.”  The Cheapest Summer Destinations ranking is based on average room rates in the ten most popular destinations across nine Asian markets, highlighting the most wallet-friendly options for summer travelers. Surabaya, Indonesia (₹3037 average room rate per night) Known for its rich history and vibrant culture, Surabaya offers visitors a chance to explore its historic architecture, bustling markets, and delicious street food. The city is also a gateway to nearby attractions like Mount Bromo and Madura Island. Tirupati, India (₹3211 average room rate per night) Home to the renowned Venkateswara Temple, Tirupati is a spiritual haven for many. Beyond its religious significance, the city offers a rich cultural experience with its vibrant festivals, traditional music, and delectable South Indian cuisine. Hat Yai, Thailand (₹3385 average room rate per night) Famous for its lively markets and mouthwatering street food, Hat Yai is a versatile destination that also serves as a gateway to nearby beaches and islands. The city is perfect for those looking to enjoy a mix of urban and natural attractions. Dalat, Vietnam (₹3905 average room rate per night) Nestled in the Central Highlands, Dalat is known for its cool climate, beautiful landscapes, and charming French colonial architecture. Visitors can enjoy activities like hiking, cycling, and exploring the city's vibrant flower gardens. Iloilo, Philippines (₹4079 average room rate per night) Iloilo offers a blend of historical landmarks, beautiful beaches, and a thriving food scene. Visitors can explore the city's Spanish colonial churches, enjoy local delicacies, and relax on the pristine beaches of nearby islands. Kuching, Malaysia (₹4600 average room rate per night) Kuching is a cultural gem, offering a mix of heritage sites, local cuisine, and access to natural attractions like Bako National Park. Its laid-back vibe makes it a great choice for a summer getaway. Nagoya, Japan (₹7811 average room rate per night) Nagoya offers a wealth of experiences for travelers, from the iconic Nagoya Castle to the Toyota Commemorative Museum. Food enthusiasts can savor the city’s renowned hitsumabushi (grilled eel), while shoppers can enjoy unique finds in its bustling shopping districts. Kaohsiung, Taiwan (₹7811 average room rate per night) Kaohsiung is a vibrant port city with a mix of cultural landmarks, night markets, and scenic spots like Lotus Pond. It’s an excellent destination for those looking to experience the charm of southern Taiwan. Daejeon, South Korea (₹8072 average room rate per night) Daejeon offers a mix of modern attractions and natural beauty, with highlights like the Expo Science Park and Yuseong Hot Springs. Its parks and museums make it a great destination for families and solo travelers alike. With over 5 million holiday properties, 130,000 flight routes, and 300,000 activities available, Agoda makes it easy to plan the perfect summer getaway. Visit Agoda.com/deals or download the Agoda mobile app for the best deals.      

Asia

Agoda: More Indian travellers making their way to Southeast Asia

Agoda reports that the range of destinations for Indian passport holders is currently expanding thanks to the growing number of Southeast Asian nations relaxing their visa policies. This shift is not only breaking down logistical barriers but also encouraging an increase in international travel, particularly to destinations that have recently simplified entry requirements. Recent information from the online travel platform reveals that Indian travellers are responding enthusiastically to these changes.  Comparing accommodation searches made on Agoda between July to December 2024 for check-ins between January to May 2025, against the same timeframe a year earlier, Malaysia, Palau, the Philippines, and Sri Lanka, all of whom have eased visa requirements, have seen a clear rise in interest. Commenting on the trend, Agoda country director for India, Sri Lanka, and Nepal Gaurav Malik said: "The easing of visa restrictions across Southeast Asia is a welcome move that resonates strongly with Indian travellers. As barriers to entry fall, we're seeing a direct impact on travel interest and planning. This new era of accessibility is helping travellers discover not just tourist-favourites like Malaysia, Philippines and Sri Lanka but also hidden gems like Palau. Agoda remains committed to making travel seamless and affordable, and we're excited to see where this heightened accessibility takes Indian tourists next." Where Indian travellers are headed Malaysia, which introduced visa-free entry for Indian citizens in 2023, recorded a 47 percent year-on-year (YoY) increase in accommodation searches.  Cities like Langkawi, Kuala Lumpur, and the Highlands have all seen a significant increase, indicating renewed enthusiasm for Malaysia's diverse travel offerings.  Similarly, the Pacific Island nation of Palau, despite being a lesser-known gem, witnessed a 49 percent increase in interest, alongside its recent announcement of visa-free entry for Indian passport holders. The Philippines, a long-time favourite for sun-soaked escapes, also joined the club of visa-friendly destinations for Indians in April of this year.  Agoda observed an upward trend in accommodation searches among Indian travelers for the Philippines, contributing to a YoY increase of 26 percent, with Manila, Palawan, and Cebu among the top gainers. Sri Lanka has also seen a nine percent overall YoY increase following the country's decision to grant visa-free access to Indian passport holders.  An increased interest in destinations like Mirissa and Nuwara Eliya suggests Indian tourists are eager to explore beyond familiar favorites such as Colombo and Kandy.

Asia

Agoda casts the spotlight on microtravel in Asia

Digital travel platform Agoda is currently highlighting the draw of microtravel among travellers throughout Asia. Microtravel refers to trips that may be short but pack a serious punch in terms of attractions and experiences. These short-term trips are an ideal option for spontaneous travellers or workers who want to squeeze a quick getaway into a busy work schedule without need for elaborate plans or extensive spending. According to Agoda vice-president Jun Dong: "Microtravel is all about making the most of your time and budget while still enjoying meaningful experiences. Whether you're looking for an urban adventure or a tropical escape, these destinations show that you can pack a world of fun into a quick getaway. Agoda's wide range of accommodations and activities makes it easier than ever for travelers to plan their perfect one-night trip." Why should travellers consider microtravel? Microtravel makes exploring nearby destinations, cultural hubs, and hidden gems more accessible than ever.  Whether it's a day trip or a one-night stay, these bite-sized journeys are ideal for travelers with limited vacation time or unpredictable work commitments.  With lower costs and reduced planning stress, taking a micro-cation is the ideal antidote to those seeking a quick, stress-free adventure.   The most appealing locations for microtravel in Asia Agoda bookings made between January and May 2025 show that Kuala Lumpur, Malaysia is currently the most popular destination for a one-night stay in Asia. The Malaysian capital was followed by Seoul, Taipei, Manila, and Pattaya in the top five; meanwhile, the cities of Jeju, Nagoya, Kaohsiung, Penang, and Surabaya rounded out the top ten. Whether it's city lights or beach sunsets, these destinations prove that exploring the world doesn't require extra days off or time-consuming planning.

Global

Rise in Indian Travel to Southeast Asia: Agoda

Tasik Dayang Bunting, Langkawi, Malaysia The landscape of international travel for Indian passport holders is undergoing a transformation, courtesy the growing trend of relaxed visa policies across Southeast Asia. This shift is not only breaking down logistical barriers but also encouraging an increase in international travel, particularly to destinations that have recently simplified entry requirements. Data from digital platform Agoda reveals that Indian travellers are responding enthusiastically to these changes. Comparing accommodation searches made on Agoda between July to December 2024 for check-ins between January to May 2025, against the same timeframe a year earlier, Malaysia, Palau, the Philippines, and Sri Lanka — countries with eased visa requirements — have seen a clear rise in interest. Commenting on the trend, Gaurav Malik, Country Director India, Sri Lanka, and Nepal at Agoda, said: “The easing of visa restrictions across Southeast Asia is a welcome move that resonates strongly with Indian travellers. As barriers to entry fall, we’re seeing a direct impact on travel interest and planning. This new era of accessibility is helping travellers discover not just tourist-favourites like Malaysia, Philippines and Sri Lanka but also hidden gems like Palau. Agoda remains committed to making travel seamless and affordable, and we’re excited to see where this heightened accessibility takes Indian tourists next.” Malaysia truly Asia Malaysia, which introduced visa-free entry for Indian citizens in 2023, recorded a 47% year-on-year (YoY) increase in accommodation searches. Cities like Langkawi (+118%), Kuala Lumpur (+28%) and Highlands (+27%) have seen an increase, indicating renewed enthusiasm for Malaysia’s diverse travel offerings. Similarly, the Pacific Island nation of Palau, despite being a lesser-known gem, witnessed a 49% increase in interest, alongside its recent announcement of visa-free entry for Indian passport holders earlier this month. Better connectivity to the Philippines The Philippines, a long-time favourite for sun-soaked escapes, has also joined the club of visa-friendly destinations for Indians starting this June. Agoda has observed an upward trend in accommodation searches among Indian travellers for the Philippines, contributing to a YoY increase of 26%. The cities of Manila (+43%), Palawan (+30%), and Cebu (+25%) are among the top gainers. Heading to Sri Lanka Finally, Sri Lanka has also seen a 9% overall YoY increase following the country’s decision to grant visa-free access to Indian passport holders last October. Increased interest in destinations like Mirissa (+31%) and Nuwara Eliya (+16%) suggest Indian tourists are eager to explore beyond familiar favourites such as Colombo and Kandy.

Asia

Agoda: Long weekends are boosting travel in the Asia Pacific

Digital travel platform Agoda reports that Asia's diverse and regular stream of public holidays is proving to be a boost to the Asia Pacific (APAC) travel industry as Asian tourists look to maximize their leisure time.  Per the platform’s latest report, Asian travelers looking to travel long weekends are largely opting to stay in the APAC region, highlighting an opportunity for hoteliers to capture rising demand for more frequent, short stays. Senior vice-president for supply Andrew Smith opined that the opportunity for hotels and airlines to secure bookings and incentivize travelers to extend their trips and add ancillary items to boost revenue over long weekends has never been greater. Smith said: "Hotels should ensure they are using the right data to target the hottest consumers from across the Asia Pacific region and ensure that their service offerings are tailored to their regional tastes. For example, catering for visitors with large families by ensuring they are able to access larger and joined rooms for family travel." Long weekends are for travelling Agoda saw an 80 percent month-on-month increase in accommodation searches from Malaysia, Indonesia, and Singapore ahead of the Eid long weekend.  Destinations of choice for the period were Japan, Thailand, China, South Korea and Taiwan.  There was a similar trend during the Songkran long weekend in Thailand, with Hong Kong, Osaka, Shanghai and Seoul proving to be top choices.  The recent long weekend in Vietnam, which covered Liberation Day and Labour Day, saw Bangkok, Singapore, Tokyo and Seoul being the most searched destinations. How can hotels make the most out of long weekends? By proactively offering packages that cater to long weekend stays and micro-vacations, hotels can capitalize on these trends. Among the strategies proposed by Agoda are: Focus on Content Marketing: Publish blog posts or guides about "Top Things to Do in [Your City] Over the Long Weekend." Highlight local events, hidden gems, and places that are within easy reach. Use SEO best practices to ensure content ranks for relevant long weekend searches. Launch long Weekend and "maxi-break" packages: Partner with travel platforms like Agoda and loyalty platforms to promote extended stay offers such as "Stay 4 Nights, Pay for 3". This aligns with the growing trend of consumers turning public holidays into mini vacations. Push Ancillary items that help guests maximize shorter trips: Include value-adds like late check-out, complimentary breakfast, or tickets to local attractions. Design wellness and immersive local packages - With Asia's wellness tourism market projected to hit US$156.85 billion this year, hoteliers can attract high-value guests by offering digital detox retreats, spa-and-stay bundles, and locally sourced culinary experiences that can be enjoyed over a three day stay.

Asia

Stay22 unlocks more stays in Asia for partners through collaboration with Agoda

Stay22 expands its global reach by adding Agoda’s inventory via their new partnership with Vio to its solution.  With 4.5 million accommodation options worldwide, Agoda has one of the world’s largest inventories and is particularly strong in Asia.  With Agoda now available via Vio, Stay22 partners can earn more from Asia focused travel content with trusted inventory and no extra set up. How will this benefit Stay22 partners?  Through Stay22, software solution publishers and content creators can now track and auto-monetize Agoda links, as the company’s inventory is now live for Stay22 partners through LinkSwap, via the Stay22 script, and the Allez Generator.  That means any existing Agoda links are automatically monetised, with no extra setup required. As Stay22’s head of supply Misty Brewer explains it: "The integration of Agoda’s inventory is great news for our affiliate partners as it unlocks new revenue opportunities through expanded access to Asia-based accommodations now available in our tools. We also expect this integration to drive deeper collaboration with Asian content creators."  What will this mean for bloggers and other media partners? Stay22 offers affiliate revenue generation opportunities for bloggers and media partners.  Through artificial intelligence and machine learning technology, the travel tech company is positioning itself as the layer that connects content to commerce across any medium where travel intent exists, as it aims to be the bridge that turns that intent into revenue for content creators.  It all starts with the Stay22 Script, a lightweight, drop-in integration that activates monetization across the partners’ sites in minutes.  It powers tools like Nova , an AI solution that spots high-intent readers and delivers the right offer at the right time which increases bookings by up to 50 percent. That said, Stay22 remains committed to continuous innovation to better serve its partners.  In 2025, it launched two new tools: the Stay22 Map Button and the Script Builder, and more tools are already in the pipeline, getting ready to help partners boost revenue and simplify monetization.  The Canadian startup is purpose-built to support publishers at scale while ensuring reliable tracking, as well as payouts, and helping brands maintain performance without compromising efficiency.

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HEDNA Bangkok – September 11-12 2023

The agenda will bring a wide array of current topics in our industry to the main stage. You’ll hear from experts in Distribution, Fintech and Payments, Marketplaces, Leading Executives and of course our Hoteliers will be bringing their perspectives to these topics and so much more.

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