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Emirates partners with tennis star Aryna Sabalenka
Emirates has announced a significant partnership with Aryna Sabalenka, the world's top-ranked tennis player, who will become the airline's first tennis ambassador. This collaboration underscores Emirates' ongoing commitment to tennis, as it serves as the Official Airline for all four Grand Slam tournaments. To commemorate the partnership, Sabalenka unveiled an Emirates A380 aeroplane featuring a special tennis-themed livery, celebrating the airline's sponsorship of the Australian Open, Roland Garros, Wimbledon, and the US Open. Sabalenka, a 27-year-old four-time Grand Slam champion, has been training in Dubai, making her a natural fit for Emirates. She expressed her enthusiasm for the partnership, stating, "In tennis, every little detail counts, so to align with a brand which matches my ambition and attention to detail makes this feel like a natural fit." Emirates Executive Vice President for Corporate Communications, Marketing & Brand, Boutros Boutros, praised Sabalenka as a global icon whose determination and professionalism align with Emirates' ethos. The partnership aims to create unique opportunities for fans, including live tennis broadcasts through Emirates' ice entertainment system and inflight experiences inspired by the Australian Open. Beyond tennis, Emirates' extensive sports sponsorship portfolio includes horse racing, golf, cricket, sailing, basketball, cycling, and football, with partnerships with clubs like Arsenal FC and Real Madrid CF. As Sabalenka prepares for the Australian Open and beyond in 2026, this partnership highlights the potential for women in sport to achieve on the global stage, aligning with Emirates' values of quality and excellence. ```
Emirates unveils Grand Slam-themed Airbus A380 livery
Emirates, the world's largest international airline, has revealed a striking new livery on its Airbus A380, celebrating its commitment to tennis by featuring all four Grand Slam tournaments. The livery, which debuted on a flight to Melbourne, Australia, showcases the logos of the Australian Open, Roland-Garros, Wimbledon, and the US Open, each framed within a tennis ball emblem and rendered in the tournaments' signature colours. The design creatively incorporates the Australian Open's summer blue, Roland-Garros' bold red clay, Wimbledon's green and purple, and the US Open's yellow and blue. This special livery will be part of Emirates' fleet for several years, flying to cities like Houston and São Paulo, promoting the values of sportsmanship, discipline, and resilience. Emirates' sponsorship portfolio extends beyond tennis, encompassing global sports and cultural partnerships. The airline supports major events on the ATP and WTA Tours, including the Dubai Duty Free Tennis Championships. Beyond tennis, Emirates is involved in horse racing, golf, cricket, sailing, basketball, cycling, and Australian Rules Football. Its "fly better" branding is prominently displayed on the jerseys of top football clubs such as Arsenal FC, Real Madrid CF, and AC Milan. The airline's commitment to connecting fans worldwide through shared sporting moments is evident in its extensive sponsorships, which also include being the title sponsor of The FA Cup and supporting the UAE Pro League. ```
Emirates deploys A350 on Cape Town route
Emirates has announced the deployment of its next-generation A350 aircraft on its third daily service to Cape Town, marking the first time this aircraft type will operate in Southern Africa. The service, commencing on 1 July 2026, will enhance travel options between South Africa and Dubai, offering passengers the full suite of Emirates' products and services, including the award-winning Premium Economy. The introduction of the A350 to Cape Town is part of Emirates' broader strategy to expand its Premium Economy offering to nine new cities and increase frequencies to existing destinations. Afzal Parambil, Emirates' Regional Manager of Southern Africa, highlighted the significance of this deployment, stating, “South Africa becomes the only African nation on our network to be served by all three aircraft types on the Emirates fleet.” In addition to Cape Town, Emirates will also deploy the A350 on new daily services to Copenhagen and Phuket, starting 1 June and 1 July, respectively. These routes are strategically timed to meet the anticipated surge in winter travel demand, providing seamless connections to popular destinations via Dubai. The airline's expansion includes additional flights and capacity to Copenhagen, Phuket, and Cape Town, with the A350 featuring the latest Business and Economy Class cabins. Emirates' double daily Cape Town service has seen consistently high load factors, particularly during peak periods, with strong inbound demand from the GCC and outbound traffic to Europe and the US East Coast. Tickets for these services can be booked through Emirates' website, app, or travel agents. The airline's commitment to enhancing its network underscores its focus on delivering a premium and consistent experience across its routes. ```
Emirates SkyCargo unveils 2026 expansion plans
Emirates SkyCargo has announced an ambitious roadmap for 2026, following a year of significant investments in fleet and network enhancements. The cargo division of Emirates, the world's largest international airline, plans to expand its fleet with up to 10 new Boeing 777Fs by December 2026, aiming to operate at least 21 freighters. This expansion is set to increase cargo capacity and flexibility across its global network. The airline has already begun receiving new aircraft, retiring older models to maintain one of the youngest fleets in the industry. In 2025, Emirates SkyCargo launched freighter services to eight new destinations, including Copenhagen, Narita, and Bangkok, bringing its reach to 42 global destinations across six continents. Badr Abbas, Divisional Senior Vice President of Emirates SkyCargo, stated, “2026 is set to be a pivotal year for our fleet expansion, with the expected delivery of up to 10 Boeing 777Fs by December, fuelling our next era of growth.” In addition to fleet expansion, Emirates SkyCargo is enhancing its digital capabilities. By December 2025, nearly 80% of shipments were booked digitally, driven by platforms like eSkyCargo. The airline also adopted PayCargo’s solution for instant payments, moving away from traditional cash transactions. Emirates SkyCargo is also focusing on sustainability, with plans to introduce hydrogen-powered lorries by Q1 2026. The airline is exploring next-generation cargo solutions, including VTOL aircraft for first and last mile delivery. Looking ahead, Emirates SkyCargo aims to double its current capacity, add 20 new freighter destinations, and continue setting benchmarks in global logistics with smart, digital-first products and services. ```
Emirates Ends 2025 on a High with Five World Travel Awards and Over 20 Global Honours
Emirates is closing out 2025 in style, securing five major titles at the 32nd annual World Travel Awards in Bahrain and taking its total accolades for the year to more than 20. The airline was named World’s Leading Airline Brand, World’s Leading Airline Inflight Entertainment for its ice system, World’s Leading Airline Rewards Programme for Emirates Skywards, World’s Leading Airline – First Class, and World’s Leading Airline Lounge – First Class for its flagship lounge in Dubai International Airport’s Terminal 3. These awards highlight Emirates’ strength across the entire premium journey, from its globally recognised brand and airport lounges to its industry-leading First Class cabins and loyalty programme. Travellers can explore the full range of Emirates experiences, routes and cabin products at the official Emirates website. A year of global recognition for Emirates The five new World Travel Awards trophies crown an exceptional year in which Emirates collected more than 20 global honours from industry bodies and consumer-led awards. At the 2025 ULTRAs, the carrier was voted “Best Airline in the World” for the eighth consecutive year, also winning “Airline with the Best Premium Economy Class” and a Lifetime Achievement Award for Services to Global Aviation for Sir Tim Clark. Emirates further strengthened its reputation with titles such as “Best International Airline,” “Best International First Class,” and “Best International Airline Lounge” from the Forbes Travel Guide Verified Air Travel Awards 2025, plus “Best Long-Haul Airline” at The Times and The Sunday Times Travel Awards. Earlier in the year, it was also recognised as “Best Long-Haul Airline” by The Telegraph Travel Awards, “2025’s Most Recommended Global Brand” by YouGov, and “Best Airline Worldwide” for the 12th consecutive year at the Business Traveller Middle East Awards, alongside wins for Best First Class, Best Premium Economy Class and Best Airport Lounge in the Middle East. Innovation in inflight entertainment and customer experience Beyond traditional airline rankings, Emirates has also been celebrated for the quality and consistency of its onboard experience and digital innovation. At the APEX/IFSA Global EXPO in Long Beach, California, the airline’s ice inflight entertainment platform received the 2026 APEX Best Global Entertainment Award, while Emirates itself earned a 2026 APEX WORLD CLASS award for its overall customer experience and brand. These honours recognise how Emirates continues to invest in new content, intuitive interfaces and a wide choice of channels on ice, alongside refined service standards in all cabins and elevated ground experiences in its dedicated lounges. The combination of award-winning entertainment, personalised service and consistently strong brand perception reinforces Emirates’ position as a global leader in full-service, long-haul travel as 2025 draws to a close.
Emirates anticipates busy travel period in early January
Emirates has alerted passengers to a significant surge in travel activity from 2 to 5 January, urging them to arrive at Dubai International Airport four hours before departure. The airline anticipates increased traffic, busier car parks, and a bustling airport environment during this period. To ease the travel experience, Emirates recommends several options. Passengers can utilise the Emirates City Check-In and Travel Store at Dubai International Financial Centre (DIFC) or the Emirates City Check-In in Ajman. Both facilities allow check-in and luggage drop-off from 24 hours up to four hours before a flight. Customers using these services until 15 January will receive 2,500 Emirates Skywards Miles. For those in Dubai and Sharjah, Emirates offers a Home Check-In service, where agents handle the check-in process at the customer's location. This service is complimentary for First Class passengers and Platinum Skywards members, though it must be booked at least 24 hours in advance. Emirates also suggests using the Dubai Metro to avoid road congestion. The metro provides a direct connection to Terminal 3 at Dubai International Airport, offering a convenient alternative to road travel. Passengers are reminded to pre-select seats and ensure all travel documents are valid. Emirates emphasises the importance of reaching the boarding gate at least one hour before departure to ensure a smooth journey. ```
Emirates’ 2025 highlights: A year of milestones
Emirates marked a significant year in 2025, celebrating its 40th anniversary and achieving numerous milestones. The airline transported 556 million passengers, circled the globe 29,290 times on nearly 180,580 flights, and placed orders for 73 new aircraft. The introduction of the Emirates A350, which began commercial service in January, expanded the airline's network to 18 cities, with plans to reach Montreal by February 2026. The airline also strengthened its presence in Asia, launching new routes to Shenzhen, Hangzhou, Danang, and Siem Reap. Emirates' commitment to enhancing passenger experience was evident with the rollout of Starlink WiFi across its fleet, aiming to equip 123 aircraft with high-speed connectivity by the end of 2026. In sports sponsorship, Emirates secured nine major deals, including a seven-year partnership with FC Bayern Munich and a historic contract extension with World Rugby through 2035. The airline also launched Emirates Courier Express, offering faster cross-border delivery services. Emirates Skywards celebrated its 25th anniversary, boasting 37 million members globally. The airline's CSR initiative, Aircrafted KIDS, distributed over 3,700 backpacks to underprivileged children across eight countries. Additionally, Emirates became the world's first Autism Certified Airline, introducing various accessibility features and programmes. The airline's commitment to luxury and service excellence continued with the opening of its Centre of Hospitality Excellence in Dubai and the introduction of new onboard amenities. Emirates concluded the year with 25 accolades, including Best Airline in the World for the eighth consecutive year at the ULTRAs. ```
Emirates offers African travellers Dubai winter experiences
Emirates is enticing African travellers to visit Dubai this winter with a special offer that includes complimentary access to two popular attractions. Travellers from South Africa, Kenya, Senegal, Uganda, Tunisia, Ivory Coast, Guinea, Congo, Tanzania, and Egypt who book return flights to Dubai by 21 December 2025 will enjoy a sunset dinner cruise and a visit to the Arte Museum Dubai. The offer is available for bookings made between 8 and 21 December 2025, with travel dates from 7 January to 18 March 2026. The Xclusive Yachts sunset cruise provides a 90-minute journey on a 125ft glass houseboat, featuring an international buffet dinner and live music as the sun sets over Dubai Marina. Meanwhile, the Arte Museum Dubai offers a multi-sensory art experience with digital installations, soundscapes, and fragrances. Emirates is enhancing the travel experience with additional benefits such as the My Emirates Pass, granting access to over 700 exclusive offers across Dubai. Furthermore, members of the Emirates Skywards loyalty programme can earn and spend Miles with various partners, including hotels and retail outlets, and enjoy perks like free Wi-Fi onboard. Tickets can be purchased through the Emirates website, app, sales offices, retail outlets, travel agents, or online travel agents. This initiative by Emirates aims to provide African travellers with memorable experiences and added value during their visit to Dubai. ```
Emirates introduces Premium Economy on Boeing 777s
Emirates has announced the introduction of its retrofitted Boeing 777 aircraft, featuring Premium Economy, on routes to Beirut and Beijing. Starting 6 January 2026, flights EK953/954 will connect Dubai and Beirut, whilst from 1 February 2026, flights EK306/307 will link Dubai and Beijing. This marks Beijing as the fourth city in mainland China to receive Emirates' latest aircraft and next-generation products. The revamped Boeing 777s offer a four-class configuration, including 24 Premium Economy seats, 40 Business Class seats in a 1-2-1 layout, and eight First Class Suites. Passengers travelling to Beirut will experience Emirates' award-winning Premium Economy and new Business Class cabin for the first time. The schedule is designed to offer seamless connections to cities with significant Lebanese diaspora, such as Sydney, Melbourne, and New York. For Beijing, the Premium Economy service extends to popular destinations across Emirates' global network, including London Heathrow and New York JFK. The Premium Economy cabin promises a Business Class-like experience with features such as spacious leather seats, adjustable headrests, and a 13.3-inch TV screen. Passengers will also enjoy amenities like complimentary kits and exclusive sparkling wine, Chandon Vintage Brut 2017. The Business Class cabin on the Boeing 777 has been redesigned for enhanced privacy and comfort, featuring champagne leather seats and ample space for work and relaxation. Emirates continues to enhance its fleet, offering a consistent Premium Economy experience across its network. ```
Emirates A350 Debuts in Adelaide with New Premium Economy, Boosting Connectivity and Comfort to Dubai
Emirates has marked a major milestone in its Australian network with the debut of its first ultra‑long‑range Airbus A350‑900ULR on the daily Dubai–Adelaide route, introducing the airline’s new Premium Economy cabin to South Australia for the first time. Adelaide is the first city in Emirates’ global network to receive the long‑range A350 and the fifth Australian gateway to feature the carrier’s latest-generation aircraft and Premium Economy product, cementing the city’s status as a key global gateway. A350 and Premium Economy arrive in Adelaide Operating as EK440/441, the A350‑900ULR replaces the Boeing 777‑200LR and offers three cabins with 298 seats: 32 next‑generation Business Class seats, 28 Premium Economy seats and 238 Economy seats. The aircraft can fly up to 15 hours non‑stop and features one of the quietest twin‑aisle cabins in commercial service today, improving comfort on the long haul between South Australia and Dubai while connecting Adelaide to more than 140 destinations worldwide. Premium Economy brings “quiet luxury” to the mid‑cabin, with cream leather seats, wood accents, 6‑way adjustable headrests, generous recline, footrests, 13.3‑inch screens, power and USB‑C charging, Bluetooth headset pairing and an enhanced dining experience with real glassware, Royal Doulton china and an upgraded wine list. Passengers also benefit from priority boarding, increased baggage allowance and dedicated check‑in at Dubai, positioning Premium Economy as an attractive upgrade for both leisure and business travellers ex‑Adelaide. Next‑generation cabin tech and passenger experience In Business Class, Emirates’ A350 features new lie‑flat “S Lounge” seats inspired by the Mercedes S‑Class, each with direct aisle access, wireless charging and mini‑bar storage. Across all cabins, the latest generation of Emirates’ ice entertainment system delivers 4K and 4K HDR screens with faster touch response, improved map functions, camera views, eye‑comfort modes and Bluetooth pairing, supported by high‑performance Wi‑Fi via ViaSat’s Global Xpress network for significantly higher bandwidth onboard. Economic impact and trade boost for South Australia Each daily A350 flight provides up to 16 tonnes of cargo capacity, totalling around 224 tonnes weekly between Dubai and Adelaide for exports such as wine, seafood, chilled meat, fresh produce, flowers, pharmaceuticals, cosmetics and fashion. The value of freight exports is estimated at roughly $98 million per year, with total expenditure generated by Emirates’ Adelaide services – including tourism spend – projected at around $160 million annually, underscoring the airline’s role in South Australia’s visitor economy and trade growth. Strengthening Emirates’ Australian network From 1 December 2025, all five Australian cities served by Emirates – Sydney, Melbourne, Brisbane, Perth and Adelaide – now feature the carrier’s next‑generation aircraft and Premium Economy cabin, offering more than 5,000 weekly Premium Economy seats between Australia and Dubai. The Adelaide A350 launch follows the introduction of the refurbished four‑class A380 with Premium Economy to Perth and sits alongside Emirates’ long‑standing investment in Australia, from sponsorships such as the Australian Open and Collingwood Football Club to community programmes like the Force for Good youth tennis initiative. For South Australian travellers, Emirates’ A350 debut and Premium Economy launch deliver a significant upgrade in comfort, choice and connectivity, linking Adelaide seamlessly to Dubai and onward to Europe, the UK, the Middle East and Africa on one of the most advanced widebody aircraft in the sky.
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