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Emirates Flight Catering expands at Gulfood 2026
Emirates Flight Catering (EKFC) and Bustanica are set to make their joint debut at Gulfood 2026, unveiling an expanded portfolio of food service solutions aimed at retail, hospitality, and catering partners. This marks EKFC's first standalone presence at the world's largest annual food and beverage sourcing event, signalling a strategic shift beyond its traditional airline catering operations. The event, taking place from 26 to 30 January at the Dubai World Trade Centre and Dubai Exhibition Centre, will feature a range of products developed for high-volume, high-complexity environments. These include cold cuts and sausages crafted by a German master butcher, as well as omelettes, soups, sauces, pasta, and handcrafted beef Wellingtons and roulades. All products are made with natural ingredients and are locally manufactured across three state-of-the-art facilities, ready for export and approved by the Saudi Food and Drug Authority (SFDA). Bustanica will introduce new product lines catering to modern, on-the-go lifestyles. Offerings include ready-to-eat salads with separated ingredients for freshness, sandwiches with signature crunchy lettuces, three soups, and six retail juice varieties. Additionally, Bustanica's Top Line strawberries, known for their sweetness and texture, will be featured in a limited edition. The world's largest vertical farm will also promote its root-to-stem philosophy with cold-pressed juices and popsicles infused with edible flowers. Visitors can enjoy live product showcases, tastings, a virtual reality tour of the Bustanica facility, and a live microfarm display. This expanded presence at Gulfood 2026 underscores EKFC's commitment to diversifying its offerings and reaching new markets. ```
Emirates Skywards partners with Jet2 for flight rewards
Emirates Skywards has announced a new partnership with Jet2, allowing its members to redeem Skywards Miles for flights across Jet2's network of more than 75 destinations. This collaboration, unveiled on 22 January 2026, aims to enhance travel options for the loyalty programme's four million members in the UK, one of its top markets. The partnership enables members to use their Skywards Miles not only for flight tickets but also for meals, extra baggage allowance, and preferred seat selection. Divisional Senior Vice President of Emirates Skywards, Nejib Ben Khedher, highlighted the importance of the UK market, stating, "We're pleased to expand our portfolio to offer millions of members a chance to redeem flight rewards on popular holiday destinations served by Jet2." Jet2, the UK's third-largest airline, operates from 14 airport bases, including London Gatwick from March 2026, serving destinations across Europe, the Mediterranean, North Africa, and the Canary Islands. Doug Turner, General Manager of 3rd Party Supply and Distribution at Jet2, expressed enthusiasm about the partnership, noting, "This is a great way for us to continue attracting new customers." Members can start redeeming from 8,000 Skywards Miles, including all fees and charges, for Jet2 flights. For example, a roundtrip Premium Economy Flex Plus ticket from London to Sydney via Dubai with Emirates earns 18,000 Miles, which can be redeemed for a Jet2 flight from London Stansted to Majorca. Emirates Skywards, recognised as the Best Global Airline Loyalty Programme in 2025, continues to offer extensive rewards and privileges, including partnerships with 20 airlines and various lifestyle brands. With over 37 million members worldwide, the programme remains committed to providing unmatched benefits and travel choices. ```
Emirates expands Manila operations with new flights
Emirates is set to bolster its operations between Dubai and Manila by introducing four additional weekly flights starting 2 April. This expansion is part of the airline's growth strategy in Southeast Asia and its commitment to the Philippines. The new flights, scheduled for Mondays, Wednesdays, Thursdays, and Saturdays, will be operated by a Boeing 777-300ER, offering enhanced options for corporate travellers, marine customers, and the Filipino diaspora. The additional flights will provide improved connectivity to various destinations, including the UAE, Saudi Arabia, and several European countries. Passengers will enjoy Emirates' renowned service, featuring regionally-inspired dishes and an extensive inflight entertainment system with over 6,500 channels, including Tagalog content. The Boeing 777-300ER aircraft, with its capacity to carry up to 20 tonnes of cargo, will also increase cargo capacity, supporting trade between Manila, Dubai, and key markets in Europe, the US, and the Indian subcontinent. This move aligns with the recent Comprehensive Economic Partnership Agreement signed between the UAE and the Philippines, further strengthening economic ties. Emirates, which began its Manila services in 1990, currently operates 28 weekly flights to the Philippines. With the new additions, the airline will offer 34 weekly services. Through its partnership with Philippine Airlines, Emirates extends its reach to additional domestic points, enhancing travel convenience for passengers. ```
Emirates unveils new vegan menu for 2027
Emirates is set to revolutionise its in-flight dining with a new vegan menu, focusing on whole, minimally processed foods. The airline's team of chefs is developing dishes that celebrate traditional culinary practices without relying on engineered plant-based meats. This initiative aligns with Emirates' sustainability goals and responds to growing consumer demand for health-conscious choices. The new menu is expected to be available to passengers in 2027. The airline currently serves half a million vegan meals annually, with 488 vegan recipes in rotation across 140 destinations. This marks a 60% increase in recipes since 2024, highlighting Emirates' commitment to catering to vegan customers. Popular destinations for vegan meal orders include London, Sydney, and Bangkok. Emirates Vice President of Food & Beverage Design, Doxis Bekris, stated, “Our focus now is on legumes, grains, nuts, seeds, and seasonal vegetables as the heroes of the plate.” Emirates' vegan offerings span all classes, from Economy to First Class, featuring dishes like pumpkin frittata and sticky date pudding. The airline also incorporates fresh produce from Bustanica, the world's largest hydroponic vertical farm, ensuring pesticide-free ingredients. Vegan options are available for pre-order on all flights and are included in the main menu on high-demand routes. In addition to in-flight meals, Emirates' lounges at Dubai International Airport offer a variety of vegan dishes, including the popular Emirates Green Burger. This initiative underscores Emirates' dedication to providing diverse and sustainable dining options for its passengers. ```
Emirates to Launch Daily A350 Flights from Dubai to Helsinki, Boosting Asia-Pacific Connections
Emirates will launch a new year-round daily route between Dubai and Helsinki from 1 October 2026, operated by its latest Airbus A350-900 aircraft. The service will create the only nonstop link between Finland and the United Arab Emirates, significantly improving connectivity for both leisure and business travellers. Details of the New Dubai–Helsinki A350 Route The Dubai–Helsinki flights will be flown with Emirates’ three-class A350-900s, configured for 298 passengers across Business, Premium Economy and Economy cabins. The A350 brings Emirates’ newest onboard products to Finland, including its premium economy cabin, quieter interiors and improved fuel efficiency. This will be the first time Emirates deploys its A350 to the Finnish market, expanding its Nordic footprint beyond existing services to Copenhagen, Oslo and Stockholm. The new route is expected to shorten journey times and remove the need for travellers to route via other European hubs. Strong Asia-Pacific Connections via Dubai Emirates is positioning the Helsinki route as a new gateway for Finland to the Asia-Pacific region. From Dubai, passengers will be able to connect onward to major cities such as Bangkok, Kuala Lumpur, Hong Kong, Seoul, Tokyo and Beijing, as well as destinations across South and Southeast Asia, Australia and New Zealand. Existing demand between Helsinki and Dubai, currently routed via the airline’s other Nordic gateways, underpins the decision to launch a nonstop, year-round service. The carrier expects the new flight to attract travellers who previously used alternative routings and to help grow overall traffic between Finland, the Gulf and Asia-Pacific. Helsinki’s Role After Finnair’s Asia Rethink The launch coincides with Finnair’s ongoing adjustment of its long-haul strategy following the closure of Russian airspace to many European carriers, which has weakened Helsinki’s traditional role as a hub for Europe–Asia traffic. Longer routings and higher operating costs have reduced the competitiveness of some of Finnair’s Asian services, prompting schedule changes and portfolio shifts. By adding a direct Gulf link with extensive Asia-Pacific connections beyond Dubai, Emirates positions itself as an attractive alternative for Finland-based travellers heading east, while also bringing more inbound visitors from Asia and the Middle East to Helsinki and the wider Finnish market. What the New Emirates Helsinki Route Means for Travellers For Finnish travellers, the new Dubai–Helsinki service offers: A nonstop, year-round connection to Dubai on a modern A350 with Business, Premium Economy and Economy cabins. One-stop access to a broad Asia-Pacific network covering key hubs in East, South and Southeast Asia, plus Australasia. For visitors from the UAE and beyond, the route opens easier access to Helsinki and the rest of Finland, from Lapland’s winter experiences to the country’s design, tech and sustainability hubs. As demand for North–South connectivity continues to grow, Emirates’ new Helsinki route adds another strategic link between Northern Europe, the Gulf and Asia-Pacific.
Emirates partners with tennis star Aryna Sabalenka
Emirates has announced a significant partnership with Aryna Sabalenka, the world's top-ranked tennis player, who will become the airline's first tennis ambassador. This collaboration underscores Emirates' ongoing commitment to tennis, as it serves as the Official Airline for all four Grand Slam tournaments. To commemorate the partnership, Sabalenka unveiled an Emirates A380 aeroplane featuring a special tennis-themed livery, celebrating the airline's sponsorship of the Australian Open, Roland Garros, Wimbledon, and the US Open. Sabalenka, a 27-year-old four-time Grand Slam champion, has been training in Dubai, making her a natural fit for Emirates. She expressed her enthusiasm for the partnership, stating, "In tennis, every little detail counts, so to align with a brand which matches my ambition and attention to detail makes this feel like a natural fit." Emirates Executive Vice President for Corporate Communications, Marketing & Brand, Boutros Boutros, praised Sabalenka as a global icon whose determination and professionalism align with Emirates' ethos. The partnership aims to create unique opportunities for fans, including live tennis broadcasts through Emirates' ice entertainment system and inflight experiences inspired by the Australian Open. Beyond tennis, Emirates' extensive sports sponsorship portfolio includes horse racing, golf, cricket, sailing, basketball, cycling, and football, with partnerships with clubs like Arsenal FC and Real Madrid CF. As Sabalenka prepares for the Australian Open and beyond in 2026, this partnership highlights the potential for women in sport to achieve on the global stage, aligning with Emirates' values of quality and excellence. ```
Emirates unveils Grand Slam-themed Airbus A380 livery
Emirates, the world's largest international airline, has revealed a striking new livery on its Airbus A380, celebrating its commitment to tennis by featuring all four Grand Slam tournaments. The livery, which debuted on a flight to Melbourne, Australia, showcases the logos of the Australian Open, Roland-Garros, Wimbledon, and the US Open, each framed within a tennis ball emblem and rendered in the tournaments' signature colours. The design creatively incorporates the Australian Open's summer blue, Roland-Garros' bold red clay, Wimbledon's green and purple, and the US Open's yellow and blue. This special livery will be part of Emirates' fleet for several years, flying to cities like Houston and São Paulo, promoting the values of sportsmanship, discipline, and resilience. Emirates' sponsorship portfolio extends beyond tennis, encompassing global sports and cultural partnerships. The airline supports major events on the ATP and WTA Tours, including the Dubai Duty Free Tennis Championships. Beyond tennis, Emirates is involved in horse racing, golf, cricket, sailing, basketball, cycling, and Australian Rules Football. Its "fly better" branding is prominently displayed on the jerseys of top football clubs such as Arsenal FC, Real Madrid CF, and AC Milan. The airline's commitment to connecting fans worldwide through shared sporting moments is evident in its extensive sponsorships, which also include being the title sponsor of The FA Cup and supporting the UAE Pro League. ```
Emirates deploys A350 on Cape Town route
Emirates has announced the deployment of its next-generation A350 aircraft on its third daily service to Cape Town, marking the first time this aircraft type will operate in Southern Africa. The service, commencing on 1 July 2026, will enhance travel options between South Africa and Dubai, offering passengers the full suite of Emirates' products and services, including the award-winning Premium Economy. The introduction of the A350 to Cape Town is part of Emirates' broader strategy to expand its Premium Economy offering to nine new cities and increase frequencies to existing destinations. Afzal Parambil, Emirates' Regional Manager of Southern Africa, highlighted the significance of this deployment, stating, “South Africa becomes the only African nation on our network to be served by all three aircraft types on the Emirates fleet.” In addition to Cape Town, Emirates will also deploy the A350 on new daily services to Copenhagen and Phuket, starting 1 June and 1 July, respectively. These routes are strategically timed to meet the anticipated surge in winter travel demand, providing seamless connections to popular destinations via Dubai. The airline's expansion includes additional flights and capacity to Copenhagen, Phuket, and Cape Town, with the A350 featuring the latest Business and Economy Class cabins. Emirates' double daily Cape Town service has seen consistently high load factors, particularly during peak periods, with strong inbound demand from the GCC and outbound traffic to Europe and the US East Coast. Tickets for these services can be booked through Emirates' website, app, or travel agents. The airline's commitment to enhancing its network underscores its focus on delivering a premium and consistent experience across its routes. ```
Emirates SkyCargo unveils 2026 expansion plans
Emirates SkyCargo has announced an ambitious roadmap for 2026, following a year of significant investments in fleet and network enhancements. The cargo division of Emirates, the world's largest international airline, plans to expand its fleet with up to 10 new Boeing 777Fs by December 2026, aiming to operate at least 21 freighters. This expansion is set to increase cargo capacity and flexibility across its global network. The airline has already begun receiving new aircraft, retiring older models to maintain one of the youngest fleets in the industry. In 2025, Emirates SkyCargo launched freighter services to eight new destinations, including Copenhagen, Narita, and Bangkok, bringing its reach to 42 global destinations across six continents. Badr Abbas, Divisional Senior Vice President of Emirates SkyCargo, stated, “2026 is set to be a pivotal year for our fleet expansion, with the expected delivery of up to 10 Boeing 777Fs by December, fuelling our next era of growth.” In addition to fleet expansion, Emirates SkyCargo is enhancing its digital capabilities. By December 2025, nearly 80% of shipments were booked digitally, driven by platforms like eSkyCargo. The airline also adopted PayCargo’s solution for instant payments, moving away from traditional cash transactions. Emirates SkyCargo is also focusing on sustainability, with plans to introduce hydrogen-powered lorries by Q1 2026. The airline is exploring next-generation cargo solutions, including VTOL aircraft for first and last mile delivery. Looking ahead, Emirates SkyCargo aims to double its current capacity, add 20 new freighter destinations, and continue setting benchmarks in global logistics with smart, digital-first products and services. ```
Emirates Ends 2025 on a High with Five World Travel Awards and Over 20 Global Honours
Emirates is closing out 2025 in style, securing five major titles at the 32nd annual World Travel Awards in Bahrain and taking its total accolades for the year to more than 20. The airline was named World’s Leading Airline Brand, World’s Leading Airline Inflight Entertainment for its ice system, World’s Leading Airline Rewards Programme for Emirates Skywards, World’s Leading Airline – First Class, and World’s Leading Airline Lounge – First Class for its flagship lounge in Dubai International Airport’s Terminal 3. These awards highlight Emirates’ strength across the entire premium journey, from its globally recognised brand and airport lounges to its industry-leading First Class cabins and loyalty programme. Travellers can explore the full range of Emirates experiences, routes and cabin products at the official Emirates website. A year of global recognition for Emirates The five new World Travel Awards trophies crown an exceptional year in which Emirates collected more than 20 global honours from industry bodies and consumer-led awards. At the 2025 ULTRAs, the carrier was voted “Best Airline in the World” for the eighth consecutive year, also winning “Airline with the Best Premium Economy Class” and a Lifetime Achievement Award for Services to Global Aviation for Sir Tim Clark. Emirates further strengthened its reputation with titles such as “Best International Airline,” “Best International First Class,” and “Best International Airline Lounge” from the Forbes Travel Guide Verified Air Travel Awards 2025, plus “Best Long-Haul Airline” at The Times and The Sunday Times Travel Awards. Earlier in the year, it was also recognised as “Best Long-Haul Airline” by The Telegraph Travel Awards, “2025’s Most Recommended Global Brand” by YouGov, and “Best Airline Worldwide” for the 12th consecutive year at the Business Traveller Middle East Awards, alongside wins for Best First Class, Best Premium Economy Class and Best Airport Lounge in the Middle East. Innovation in inflight entertainment and customer experience Beyond traditional airline rankings, Emirates has also been celebrated for the quality and consistency of its onboard experience and digital innovation. At the APEX/IFSA Global EXPO in Long Beach, California, the airline’s ice inflight entertainment platform received the 2026 APEX Best Global Entertainment Award, while Emirates itself earned a 2026 APEX WORLD CLASS award for its overall customer experience and brand. These honours recognise how Emirates continues to invest in new content, intuitive interfaces and a wide choice of channels on ice, alongside refined service standards in all cabins and elevated ground experiences in its dedicated lounges. The combination of award-winning entertainment, personalised service and consistently strong brand perception reinforces Emirates’ position as a global leader in full-service, long-haul travel as 2025 draws to a close.
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