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Emirates shares a heartwarming family-centric video for World AI Appreciation Day
Just in time for World AI Appreciation Day, Emirates shared a fun video made by digital creator Khalifa Alfuqaei inspired by his own travels. After seeing one of Emirates’ social media posts about traveling with kids, frequent family traveller and content creator, Alfuqaei spent a week crafting a fun, digitally animated video using multiple AI tools. The father, who regularly travels with his children during the summer holidays, wanted to showcase how Emirates delivers seamless, comfortable journeys for families by creating content that's relatable and fun to watch, especially for parents and kids. From accommodating unaccompanied minors, to kids meals and endless onboard entertainment, the creative video highlights the airline’s many family-friendly services and amenities through an engaging, animated lens that’s light and fun, and resonates with families. Bringing stories to life Khalifa is one of many Dubai-based creators embracing AI tools to bring their stories to life. The city has set a clear and ambitious goal to become a global hub for artificial intelligence (AI) by 2031. Dubai seeks to achieve this through several key government initiatives and strategies, talent development programmes, international collaborations, and a robust startup ecosystem which aims to cultivate critical AI skills to support economic growth in the coming decade.
Emirates expands its Premium Economy offering on services to Male and Colombo
In its commitment to offering the best in-class products to customers travelling to and from the Maldives, Emirates has deployed its retrofitted Boeing 777 on flights EK656/657 and EK660/661 between Dubai and Malé. Services on the enhanced aircraft, featuring newly configured and refreshed cabins throughout, include the highly-acclaimed Premium Economy offering for an elevated travel experience. Emirates will also deploy its retrofitted four-class Boeing 777 on flights EK650/651 operating between Dubai and Colombo from 18 July, becoming the airline’s second daily flight in Sri Lanka to feature Premium Economy seats. Currently, over 40 destinations in Emirates’ expansive network offer Premium Economy. Travellers from select points offering Premium Economy and planning trips to the Maldives or Sri Lanka can book their entire journey and enjoy the comfort and elevated experience along the way. Emirates’ flight EK656 departs from Dubai at 02:30 hrs and arrives in Malé at 07:40 hrs. The return flight EK657 departs from Malé at 09:15 hrs and arrives in Dubai at 12:15hrs. Emirates’ other daily service to the Maldives with four cabin classes, flight EK660, departs from Dubai at 10:10 hrs and arrives in Malé at 15:30 hrs. The return flight EK661 departs from Malé at 18:25 hrs and arrives in Dubai at 21:25 hrs. Emirates’ flight EK650 to Colombo departs from Dubai at 02:40 hrs and arrives at the destination at 08:35 hrs. The return flight EK651 departs from Colombo at 10:05 hrs and arrives in Dubai at 12:55 hrs. All times are local. Emirates’ latest products Emirates operates four daily flights to Malé, three of which are served with the retrofitted Boeing 777 aircraft. The airline will also now serve customers traveling to Sri Lanka with its award-winning Premium Economy cabins on two aircraft types - the retrofitted Boeing 777 featuring refreshed interiors and enhanced cabins, in addition to the latest aircraft to join its fleet, the Emirates A350, which operates as EK654/655. The four-class Boeing 777 features 8 First Class suites, 40 Business Class seats in 1-2-1 configuration, 24 spacious Premium Economy seats and 256 ergonomically designed Economy seats. On a four-class Boeing 777 aircraft, the 24 Premium Economy seats are arranged in a 2-4-2 layout with 6-way adjustable headrests for added comfort and space – making it an ideal choice for both business and leisure travellers. The new Emirates Boeing 777 Business Class is inspired by the fresh, open and contemporary design elements of Emirates' iconic A380 experience, featuring soft leather cream seats accented with champagne trim, lighter wood panelling, a mini-bar, and other thoughtful touches that deliver an elegant and engaging experience. The 40 seats in a 1-2-1 configuration ensures every customer has direct access to the aisle. Seats convert to a spacious flatbed which recline up to 78.6 inches. The Business Class seat’s 23-inch HD screen, one of the biggest in the skies, helps deliver the ultimate in-flight entertainment experience. Premium Economy passengers also enjoy a generous checked-in baggage allowance of 35kg and a further 10kg of carry-on baggage. The deployment of the Emirates B777 on the Dubai – Malé and Dubai-Colombo routes reflects the airline’s commitment to delivering premium travel experiences to its customers from across its network.
Bitcoin at 35,000 Feet: Emirates to Launch Crypto Payments by 2026
In a bold move to modernize air travel payments, Emirates Airlines has announced plans to accept cryptocurrency payments from 2026. The initiative, developed in partnership with Crypto.com Pay, aims to offer greater payment flexibility while appealing to younger, tech-savvy travellers who are embracing digital currencies. The partnership was formalized through a memorandum of understanding (MoU) signed between Emirates Chairman Sheikh Ahmed bin Saeed Al Maktoum and Crypto.com’s UAE President Mohammed Al Hakim. The airline’s leadership said the move is in line with Dubai’s ambition to be at the forefront of financial innovation and digital transformation. Under the agreement, Crypto.com Pay will be integrated into Emirates’ booking systems, enabling passengers to purchase flights, upgrades, and services using cryptocurrencies such as Bitcoin, Ethereum, and other major digital assets. Adnan Kazim, Deputy President and Chief Commercial Officer at Emirates, said the move reflects changing customer preferences. “This is about future-proofing the travel experience and embracing what our passengers are already asking for—safe, flexible, and fast payment solutions.” The partnership adds to Dubai’s growing profile as a global hub for digital finance. Crypto.com’s regional leadership emphasized that the collaboration will support broader adoption of blockchain technology across the travel sector while boosting awareness of crypto-based commerce in the Middle East. In addition to backend system integration, Emirates and Crypto.com plan joint marketing campaigns to educate travellers and promote the use of crypto in travel transactions. This includes limited-time offers, rewards, and possible loyalty programme enhancements. Emirates is among the first major global airlines to formally commit to integrating cryptocurrency as a payment method. While some low-cost carriers have experimented with crypto payments in recent years, Emirates’ announcement marks a significant shift for a full-service international airline. Industry observers note that this move could prompt other legacy airlines to explore similar partnerships—especially in markets where digital payment infrastructure is expanding rapidly. The crypto rollout is expected to begin gradually, with pilot programmes launching in key markets before the full global implementation in 2026.
Emirates to hold its recruitment open day for cabin crew on 30th July at JW Marriott Hotel Macao
For all those aspiring to be cabin crew at Emirates, is holding its recruitment open day on 30 July at JW Marriott Hotel Macao, located in Estrada da Baía da Nossa Senhora da Esperança, Macao. All cabin crew candidates are required to be at the venue at 9am sharp with a digital copy of their CVs in English. Emirates is looking to hire those who are passionate about delivering personalised and impeccable service, while creating memorable moments for its customers. Emirates' truly global cabin crew team represents 148 nationalities, reflecting its customer mix and international operations to 143 cities on six continents with a modern fleet of over 254 all wide-body aircraft. The airline is the largest global operator of the Boeing 777s and the A380s and has recently welcomed its first eight A350s to its growing fleet. New cabin crew recruits undergo an intense seven and a half weeks of training in the highest standards of hospitality, safety and service delivery in Emirates' state-of-the-art facility in Dubai. They learn leadership and life-saving skills in Safety & Emergency Procedures, essential first aid in Group Medical Training, observational and industry insights in Security sessions, skincare, nutrition and wellbeing advice in the Image and Uniform training, and finally the pillars of hospitality and the airline's award-winning onboard food and beverage offering in Service training. All Emirates crew are based in the exciting cosmopolitan city of Dubai and enjoy a competitive, tax-free salary and flying pay, eligibility for profit share, hotel stays and layover expenses, concessional travel and cargo, annual leave, annual leave ticket, furnished accommodation, transportation to and from work, excellent medical, life and dental insurance coverage, and other benefits. Cabin crew also enjoy attractive concessional travel benefits for self, their families and friends, enabling them to enjoy and explore destinations together across the airline's network spanning 6 continents. Cabin crew also have access to the Emirates Platinum card for themselves and their dependents. With this they can enjoy discounts across thousands of brand and retail stores, clubs, clinics, hospitality outlets, locally and globally. The open day will take place on 30 July 2025 and will start at 9am sharp at the JW Marriott Hotel Macao, Galaxy Macao, Estrada da Baía da Nossa Senhora da Esperança, S/N, COTAI, Macao.
Emirates Inaugurates its reimagined Travel Store in Seoul
Emirates, the world’s largest international airline, has expanded its global retail footprint with the opening of its first Travel Store in Seoul, setting a new benchmark in travel retail and reinforcing its commitment to delivering innovative customer experiences in one of its key destinations in East Asia. Emirates Travel Store in Seoul officially opened on 9 July in the presence of the airline’s senior executives; Nabil Sultan, Executive Vice President for Passenger Sales and Country Management; Orhan Abbas, Senior Vice President for Commercial Operations in the Far East and Jim Chang, Country Manager South Korea. The opening ceremony was also attended by Abdulla Saif Ali Al Nuaimi, UAE Ambassador to the Republic of Korea as well as other distinguished guests and media partners. Nabil Sultan commented: “As we mark 20 years of operations in South Korea, the opening of our travel store in Seoul not only celebrates our decades-long journey, but also delivers our reimagined travel retail experience to Korean travellers. This spaces aims to evolve the customer experience through more innovative solutions, translating our ‘Fly Better’ promise into a more tangible and locally relevant experience for our customers.” First Class luxury, up and close, now in Seoul Located in Jongno-gu, one of Seoul’s most vibrant business and lifestyle districts, the Emirates Travel Store offers a dedicated space to discover the airline’s signature products and services in a stylish, premium environment inspired by its onboard interiors. Spanning 132 square metres, the store exudes warmth and classy elegance, with soft beige tones, ambient lighting, and the Ghaf Tree motif subtly woven into the interior. An indigenous evergreen plant, the Ghaf is considered the national tree of the United Arab Emirates, and has deep cultural and ecological significance. Thoughtfully arranged seating evokes the feel of Emirates’ premium lounges, blending comfort with refinement. A key highlight of the space is the First Class Private Suite on display, offering visitors a glimpse into one of Emirates’ most iconic products. Guests can also connect with expert travel consultants at dedicated counters for flight bookings, itinerary planning, and personalised recommendations. The retail experience is further enhanced by smart technologies, including a self-service kiosk, an interactive selfie mirror, and dynamic digital displays showcasing Emirates’ latest routes, offers, and products. 20 years of connecting Korea to the World Since launching operations in 2005, Emirates has been seamlessly connecting South Korea to the world, operating more than 14,000 flights and carrying over 5 million passengers between Seoul and Dubai to date. Today, the airline operates 10 weekly services and offers the newly retrofitted Boeing 777-300ER featuring Premium Economy and an upgraded Business Class on flights EK324/325 between the two gateways. Emirates remains committed to delivering a world-class service, expanding global connectivity, and strengthening its partnerships within the Korean market.
Top 2025 summer getaways: Emirates
As international travel reaches a fever pitch this summer, Emirates’ latest analysis of global booking data* and search patterns reveals where travellers are dreaming of and escaping to in July and August, with a shift towards new cultural experiences and off-the-beaten-track locales. Flight searches for summer travel have climbed 7% compared to last year, with France leading the charge, experiencing a remarkable 35% increase in outbound travel searches, followed by Ireland, Canada and Saudi Arabia. Germany and the United Arab Emirates (UAE) are also seeing strong momentum, highlighting robust travel intent across key markets. In 2025, a few breakout stars have emerged as the top summer destinations for Emirates, and they’re largely concentrated in the Far East, Indian Ocean and Europe. Emirates’ summer hotspots Vietnam has emerged as this summer's ‘it’ destination, stealing the spotlight with a robust 61% leap in interest, and an uplift in booking demand. Emirates flies to three points in Vietnam with 25 weekly flights: Ho Chi Minh City, Hanoi and in June this year, the airline launched services to Da Nang via Bangkok, with flight times that offer seamless connections to/from major European cities and key American hubs. Vietnam's vibrant third metropolis is a gateway to a trio of UNESCO World Heritage treasures and over 3,000km of untouched coastline. For culinary adventurers, Vietnamese cuisine is a story in every bite. From bustling street food markets to hidden local gems, the country’s dining scene promises an unforgettable experience. Close behind, the island nation of Mauritius continues to charm travellers, with searches for flights rising 41% as the second most in-demand destination on the Emirates network this summer. The airline offers two convenient daily flights on its iconic A380s; while Sri Lanka has seen a 32% increase as a clear favourite for its rich cultural tapestry, pristine beaches, ‘tea country’ and affordable luxury experiences. Japan continues its magnetic pull on global explorers, growing 28% in flight searches compared to last year, with its unique culture, stunning landscapes, modern cities, and delectable cuisine blending balance and artistry. Emirates operates 21 weekly flights to three Japanese points – Tokyo Narita, Tokyo Haneda and Osaka. The timeless allure of France rounds out the top five with a solid 25% boost, and Emirates is helping meet traveller demand this summer, serving Paris with 21 weekly flights, including 3 daily A380 flights; a daily A380 service to Nice; and a daily A350 flight to Lyon. The science of wanderlust: booking data and travel choices In the UAE, Emirates has seen a 13% rise in flight searches overall, and airline has witnessed a year-on-year increase for searches to destinations like Sri Lanka, Jordan, France, India, Lebanon, and Morrocco. Travellers from the US flying Emirates have been increasingly focusing their searches on African points like Egypt, Kenya and South Africa, while UK travellers are searching 12% more than last year on emirates.com, with increasing interest to far flung destinations like New Zealand, Australia, Japan, Sri Lanka and Mauritius. Indian travellers seek more opportunities to venture out to Australia, New Zealand and Ireland in 2025, while the airline notes that Australian travellers are focusing on their European summer plans, with a rise in searches to France and the UK. Over the past year, German travellers are drawn eastbound with higher search levels to Japan, Vietnam, South Korea and the Seychelles. Summer traditionally skews for longer breaks, particularly for Emirates travellers from India, Australia, the UK and Germany who stretch their getaways into extended escapes - close to a third of them travel for more than a month, while those from the US opt for 2-3 week stays for their summer getaways. The diversity of Dubai's summer visitors Emirates forecasts healthy inbound passenger traffic to Dubai during the summer months this year, demonstrating the ongoing global appeal of the city as a ‘must visit’ destination year-round. Solo Travelers dominate nearly half of all US, Indian, and Australian visitors, mixing business with leisure during stays averaging just over one week. Family Travel tells different stories by nationality. About one-third of US and Indian visitors travel as families, though preferences diverge—Indian families favour shorter getaways while American families typically explore Dubai for 1-2 weeks. UK families represent the majority of British visitors, often extending their Dubai experience beyond two weeks. Couples form another significant segment. Younger Australian and German couples embrace extended stays ranging from two weeks to an entire month, maximising their time to discover Dubai.
Emirates showcases sustainability initiatives in aviation at ‘Tomorrow Takes Flight’
The Emirates Group’s efforts to align with this year’s UN call to end plastic pollution were on display at its ‘Tomorrow Takes Flight’ event, its annual sustainability showcase. The exhibition echoed the international organisation’s mission to reduce single-use plastic products, spotlighting Emirates’ and dnata’s efforts and approach to ‘Consuming Responsibly’ through sourcing, reusing, repurposing, and reducing plastic and other materials. This year’s exhibition showcased initiatives that are driving impact across the organisation, including projects at both Emirates and dnata being implemented with like-minded partners and across departments and businesses like engineering, catering, cargo, airport operations, travel, service delivery, and others. On the conference stage, employees heard about the work Emirates, dnata and partners are doing to advance sustainable practices, with panellists from Emirates Engineering, Flight Operations, Service Delivery, Emirates SkyCargo and dnata Technical Services in addition to a powerful lineup of industry partners like the University of Cambridge, the UAE GCAA, Airbus, Boeing, ENOC, Cobus Industries GmbH, TLD, Mallaghan, GE Aerospace, Rolls-Royce and Dubai Airports contributing to discussions. Speaking at the opening of ‘Tomorrow Takes Flight’, Adel Al Redha, Emirates’ Deputy President & Chief Operations Officer said: “Today's event celebrates our sustainability journey while educating and inspiring our people through the showcased initiatives and meaningful discussions on sustainable practices. Environmental responsibility is essential to achieving our objectives as an airline and as an industry, and it supports the UAE's Net Zero 2050 Strategy. With governments and communities demanding meaningful action, collective responsibility across the entire ecosystem is vital. Emirates is making progress with emissions reduction projects across our operations, and we’re actively pursuing programmes that conserve resources through recycling and responsible sourcing. Collaboration with industry partners will be crucial in the years ahead to enhance the recyclability of materials across the supply chain. We’re also encouraging our teams to build on the success of existing initiatives and push boundaries to develop new approaches that address the full spectrum of operational waste, and today is a great example of these drives. From cabin materials and catering to ground operations and maintenance, every touchpoint presents an opportunity to minimise environmental impact.” Steve Allen, dnata’s CEO, added: “Sustainability is a fundamental part of how we operate as a global business. It shapes the decisions we make, the investments we prioritise, and the standards we set for ourselves and our partners. “We are driving progress through action: investing in renewable energy infrastructure at our facilities, accelerating the shift to electric ground support equipment, and collaborating with alternative fuel suppliers to lower emissions. At the same time, we’re tackling food waste, promoting responsible consumption, and expanding recycling programmes as part of a broader shift toward circular resource management. “These initiatives are united by a clear ambition: to grow responsibly while delivering meaningful, lasting impact. This commitment is reflected in our team's innovative, creative solutions and community partnerships, extending our efforts well beyond our core operations. “It was a pleasure to highlight dnata’s initiatives to colleagues and partners through this unique event - a great opportunity to celebrate progress, share ideas, and strengthen the sense of purpose behind our sustainability journey.” Sustainability initiatives on showcase included: The next chapter of ‘Aircrafted by Emirates’, which includes transforming retired aircraft parts into functionally aesthetic items with a focus on metal and different composite materials Service Delivery teams presented onboard products using alternative or recycled materials Plastic cleanup efforts at the Dubai Desert Conservation Reserve An Emirates Flight Catering biodigester interactive display Sustainable food samples provided by MMI, Emirates Leisure Retail, dnata Catering & Retail and Emirates Flight Catering dnata showcased its global sustainability efforts through a diverse range of initiatives across its international businesses at the event. The Catering team highlighted the use of plant-based packaging and a commitment to minimising waste by making the most of every ingredient in their kitchens. dnata Cargo demonstrated its comprehensive recycling programmes, while marhaba presented lounge initiatives focused on reducing food waste. The event also featured sustainability projects from dnata Travel, including the deployment of a river interceptor in Sri Lanka to prevent ocean pollution and the distribution of reusable items to employees - reinforcing the company’s commitment to responsible consumption. Partners like Ecyclex and Reloop demonstrated how different waste streams are recycled, including e-waste, in collaboration with Emirates Group IT, and dedicated a part of their display for employees to drop recyclables; Falcon Aircraft Recycling showcased products made of recycled aircraft parts and Dubai Can illustrated the progress of its Dubai Reef project, the world’s largest single purpose-built reef development. The United Nations Global Compact (UNGC) outlined global sustainability principles, SDG’s and this year’s UN theme to #beatplasticpollution. Dubai Airports showcased how they are tackling airport-specific waste through innovation and collaboration, driving meaningful reductions across the airport community. Employees also participated in quizzes and games, booth challenges, and other interactive activities to win prizes. Participants were also encouraged to contribute to the event’s ‘Bottle Wall’, prior to the event. Collected bottles were upcycled into custom plant pots for staff to take home as part of the Tomorrow Takes Flight challenge.
The Emirates A350 begins regular operations to Muscat
The deployment of the next-generation aircraft, originally slated for 1 July, was brought forward by a week. The aircraft operates flight EK 866, which departs Dubai at 2:15 am and arrives in Muscat at 3:30 am. The return leg, EK 867 departs Muscat at 4:40 am and lands in Dubai at 5:55 am, perfectly timed to help customers connect for their flights to destinations in Europe, Americas, Africa and Asia. * The three-class aircraft offers 312 seats with 32 lie-flat seats in Business Class arranged in a 1-2-1 configuration, 21 Premium Economy seats in a comfortable 2-3-2 setup, and 259 spacious Economy Class seats in a 3-3-3 layout. Designed to offer customers an enhanced travel experience, all cabins feature higher ceilings and wider aisles. Customers across all classes enjoy the airline’s award-winning and latest in-flight entertainment system, offering a cinematic viewing experience, upgraded cabin lighting, faster connectivity with high-speed Wi-Fi, and improved seat ergonomics for greater comfort on short and medium-haul journeys. The introduction of the Airbus A350 to Muscat highlights Emirates’ ongoing commitment to Oman. Muscat is among the first few cities in the region to receive Emirates’ next-generation A350, joining a growing network that includes destinations like Kuwait, Bahrain, Dammam and Amman as well as other points like Edinburgh, Mumbai, Tunis, Colombo and Ahmedabad. The airline has so far welcomed seven A350s to its fleet and is expected to serve 17 destinations across its global network by the end of this year. To meet the current summer travel demand, Emirates has also layered on two additional weekly flights between Dubai and Muscat, operating flights on Thursdays and Saturdays. Flight EK 862 departs Dubai at 7:55 am and reaches Muscat at 9:05 am, while the return flight EK 863 takes off from Muscat at 11:25 am and lands in Dubai at 12:30 pm.
Emirates inaugural flight from Dubai to Shenzhen lands
VIP delegation on Emirates' inaugural flight to Shenzhen: Orhan Abbas, Emirates SVP, Commercial Operations Far East, led the VIP delegation on Emirates’ inaugural flight to Shenzhen Emirates has officially launched its new daily service to Shenzhen, marking the airline’s fourth gateway in the Chinese mainland and reinforcing its East Asia growth strategy. Emirates inaugural flight, EK328, touched down at Shenzhen Bao’an International Airport on 1 July, receiving a warm welcome from distinguished guests and media partners on arrival. Passengers who flew on the inaugural flight from Dubai received special gifts and certificates to commemorate the occasion. Orhan Abbas, Emirates SVP, Commercial Operations, Far East Emirates now offers 42 weekly flights to four key cities in the Chinese mainland – Beijing, Shanghai, Guangzhou, and Shenzhen – providing passengers and businesses with enhanced connectivity and travel options in and out of Chinese mainland. Operated by a four-class Boeing 777-300ER, Emirates’ flight EK328 departs from Dubai at 1005hrs, arriving in Shenzhen at 2200hrs. The return flight EK329 departs Shenzhen at 2355hrs, landing in Dubai at 0340hrs the next day.* Adam Li, Emirates' Vice President, China Flights to and from Shenzhen are conveniently timed to enable seamless connectivity to key destinations across Europe, including London, Paris, Frankfurt, and Amsterdam - leveraging Emirates’ extensive global network via its Dubai hub. Passengers can also seamlessly connect to Emirates’ points in Kenya, Egypt, South Africa and Saudi Arabia. Emirates' Gala Dinner in Shenzhen Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline, said:“We are excited to launch our new daily service to Shenzhen – one of China’s most dynamic and innovative cities. This milestone reflects Emirates’ ongoing commitment to strengthening our presence in the Chinese mainland and supporting the country’s trade and tourism objectives. It is also aligned with the strengthening of China-UAE relations, and a strategic move to seamlessly connect the Guangdong-Hong Kong-Macao Greater Bay Area’s innovation corridor - an international innovation and technology (I&T) hub that aims to attract global innovation resources, through our flights. The Journey of a Legendary Landscape performing at Emirates' Gala Dinner in Shenzhen We would like to express our gratitude and appreciation to the Civil Aviation Administration of China, Shenzhen Airport Group and our local partners for their support in making this launch possible. We look forward to connecting more travellers and businesses between Shenzhen and Dubai and across our growing network.” Thousand -hand Bodhisattva performing at Emirates' Gala Dinner in Shenzhen Passengers flying to Shenzhen will enjoy an elevated experience onboard one of Emirates' enhanced Boeing 777s, offering 8 private suites in First Class, 40 lie-flat seats in Business Class, 24 seats in Premium Economy and 260 spacious seats in Economy Class. Shenzhen has become the first city in Chinese mainland to receive Emirates' retrofitted aircraft with upgraded cabin interiors and the award-winning Premium Economy. The new Business Class cabin in a 1-2-1 layout will further offer aisle access to every passenger. Lang Lang, renowend Chinese pianist performing with his wife Gina, German-Korean pianist Enhanced cargo and passenger operations Emirates has been serving China since 2004 and plays a significant role in facilitating seamless connectivity to over 50 countries along the Belt and Road Initiative, covering one-third of the 150 countries and regions participating in the initiative. Expansion of the airline’s operations will further boost inbound visitor volumes to the Greater Bay Area from GCC countries and Africa, while also supporting industries such as smart manufacturing, e-commerce, and biopharmaceuticals, through a 72-hour global supply chain system. Emirates’ wide-body Boeing 777-300ER, served on the Dubai-Shenzhen route, offers 16 tonnes of cargo capacity per flight. Allowing it to further help amplify the “Aerial Silk Road” by integrating Shenzhen’s advanced manufacturing sector with Emirates’ global cargo network. Airline’s world-class cold chain capabilities will ensure the global accessibility and seamless transportation of perishable goods and pharmaceuticals. Strengthening UAE-China ties The UAE is China’s largest trading partner in the Middle East, with bilateral trade reaching US$95 billion in 2023. Aviation plays a key role in the rapid growth of trade exchanges between the two nations. Emirates’ expansion into the Chinese mainland comes at an opportune time as the UAE and China’s comprehensive strategic partnership deepens further, boosting cooperation in various sectors such as trade, technology, logistics and investment. Travellers from the GCC including the UAE can now visit China visa-free for up to 30 days, allowing Emirates’ customers to enjoy hassle-free planning for their business and leisure trips to the Chinese mainland. Emirates remains committed to facilitating convenient and seamless international connectivity in and out of the Chinese mainland, in line with its growth strategy for East Asia.
Emirates returns to The Championships, Wimbledon 2025
Emirates branding detail as Carlos Alcaraz (ESP) serves against Frances Tiafoe (USA) in the third round of the Gentlemen's Singles on Centre Court at The Championships 2024. Held at The All England Lawn Tennis Club, Wimbledon. Day 5 Friday 05/07/2024. Credit: AELTC/Jonathan Nackstrand. Courts are buzzing with the start of The Championships, Wimbledon, taking place from 30th June – 13th July at The All England Lawn Tennis Club. Emirates is returning as Official Airline Partner of the event, once again serving ‘fly better’ experiences both in the air and on the ground. Kickstarting a bumper summer of sport, Emirates will be celebrating The Championships via bespoke Wimbledon inspired menus onboard flights between Dubai and the UK, branded beverage coasters and headrests across all different cabins, and even offering tennis fans the chance to win a holiday to Dubai via its on the ground interactive booth at the event.* Serving an ace at 40,000 feet Emirates’ passengers will be in for a treat at 40,000 feet with specially curated Pimm’s cocktails and strawberry mocktails, and strawberries and cream for dessert served in the A380 Onboard Lounge. Economy and Premium Economy Class passengers travelling with Emirates between the UK and Dubai from now until 13th July can indulge in cream cheese mousse served with strawberry compote and hazelnut streusel, strawberry tart, strawberry panna cotta and strawberry cheesecake. First and Business Class passengers will enjoy special menus onboard with delicious panko-crusted lamb cutlets and tasty desserts including honey cake with strawberry compote, handcrafted pastries, and lemon strawberry cupcakes featuring a Championships logo dessert topper. First Class passengers will also be gifted Emirates-branded Wimbledon 2025 seasonal towels, produced by Christy, the Official Towel Supplier of The Championships. Premium travellers can also look forward to refreshing Sipsmith cocktails served in the First Class Lounge in Dubai, along with classic fish and chips, and strawberry profiteroles. On the court action Tennis fans can follow every serve across Emirates Lounges in Dubai and the UK or stay connected to the action at cruising altitude via Sport 24 and Sport 24 Extra on the airline’s award-winning ice entertainment system. Passengers can also enjoy watching more than 40 sports programmes including tennis movies such as ‘The Racket,’ ‘Gods of Tennis,’ and Wimbledon’s official film, featuring all the action from 2024. Serving another year of “fly better” experiences on the grounds Emirates will once again showcase its award-winning hospitality throughout The Championships. Guests can look forward to exquisite meals and the finest beverages, including First Class wines served onboard such as Château Margaux 2004, and Chevalier-Montrachet Grand Cru Bouchard Père & Fils 2013, as well as other premium wine offerings such as Cloudy Bay, and Sauvignon Blanc Chateau D’Esclans’ Rock Angel. The ‘Emirates Experience’ stand will return to The Championships grounds, and fans can enjoy interactive experiences and exclusive giveaways including a chance to win a getaway to Dubai with Emirates Holidays. * Young tennis supporters can also explore Emirates-branded tennis courts and take part in the Emirates Cup to earn free items in Wimbleworld on Roblox. Take home exclusive merchandise From Emirates branded Christy Towels, bespoke Championships branded A380 aircraft models, clothing, accessories and more, fans can get their hands on a range of merchandise available at the Emirates Official Store in-store and online. Emirates’ sponsorships in the UK Emirates is the Official Airline and Premier Partner of the ATP Tour. The airline’s tennis portfolio includes the highest profile events in the world, including all four Grand Slams, and 60 other tournaments across the year. Earlier this year, Emirates and The All England Lawn Tennis Club announced a multi-million-pound investment to launch ‘Championing Nature’ – a new programme aimed at creating positive, lasting impact in urban communities through greater connections and engagement with nature. The programme will be delivered by four Wildlife Trusts: the London Wildlife Trust; Birmingham and Black Country Wildlife Trust; the Wildlife Trust for Lancashire, Manchester, and North Merseyside; and Northumberland Wildlife Trust – with each Trust receiving investment to help fund bespoke projects and initiatives in their local urban areas to connect more children and families to nature. In the UK, the airline is also a proud partner of Arsenal FC, the Emirates FA Cup, Lancashire Cricket Club, Emirates Great Britain Sail Grand Prix | Portsmouth in addition to Emirates Old Trafford, and Emirates Great Britan SailGP Team. Emirates currently serves the UK with 133 weekly flights including: six times daily A380 to London Heathrow; three times daily A380 service to Gatwick; twice daily service to Stansted; three times daily A380 service to Manchester; twice daily service to Birmingham (including a daily A380 service); daily service to Newcastle; daily A380 service to Glasgow; and a daily A350 service to Edinburgh. The airline’s extensive network of more than 140 destinations offers customers access to an array of onward connections to Asia, the Indian Ocean, the Middle East, Africa, and Australasia.
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