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Hong Kong Tourism Board successful with its first travel mission to the Gulf Cooperation Council
The Hong Kong Tourism Board (HKTB) successfully concluded its first travel mission to the Gulf Cooperation Council (GCC) from 7 to 9 October. The HKTB met with travel partners from the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA) whilst showcasing the territory’s best attractions. This year’s mission showcased Hong Kong’s growing appeal among travellers from the GCC, with the city welcoming 19,273 visitors between January and August 2024. This shows an increase of 124 percent from figures seen last year. The visitor numbers for the first half of 2024 alone nearly matched the total number of arrivals from the GCC in 2023, reflecting Hong Kong’s growing reputation as a premier destination for luxury travellers. HKTB director for South Asia and the Middle East Puneet Kumar said of the mission: “We are pleased with the strong recovery in GCC visitor numbers, which underscores the region’s growing interest in Hong Kong’s offerings. From luxury shopping and dining to rich cultural and heritage experiences, Hong Kong provides an array of unique attractions for GCC tourists. Our engagement with the travel trade fraternity in Riyadh and Dubai gave us the confidence that we will be able to attract more visitors to Hong Kong, with their strong support. We are dedicated to ensuring travellers’ travel experiences are memorable, and we look forward to welcoming even more visitors from the region.” Key strategies As part of its 2024-2025 tourism marketing strategy, HKTB aims to position Hong Kong as a premium destination targeting families, experiential travellers, MICE (Meetings, Incentives, Conferences and Exhibitions) and leisure travellers through various B2B and B2C activities like destination workshops, e-learning, digital marketing and joint collaborations with travel agents, airlines, media. In the coming months, Hong Kong will host several large-scale events, including the Hong Kong Taste Around Town festival, Winterfest, and the New Year Countdown. Additionally, cultural and sporting highlights such as Art Basel, Hong Kong Rugby Sevens and the Dragon Boat Races are expected to draw visitors from around the globe. For Muslim travellers, Hong Kong offers a wide range of Halal food options, prayer room facilities, and Muslim-friendly hotels, with resources available in English and Arabic on the Discover Hong Kong website. A Hong Kong showcase The roadshow featured a distinguished delegation of 30 key Hong Kong trade partners, including representatives from iconic attractions, luxury hotels and destination management companies (DMCs). The event likewise attracted over 200 travel agents from across the GCC, providing them with an in-depth understanding of Hong Kong's premium offerings tailored for affluent travellers. The HKTB’s brand-new initiative "Travel in Luxe" especially curated for GCC market captivated attendees with an array of luxury experiences, including helicopter tours over Hong Kong’s skyline, VIP access to Hong Kong Disneyland’s "Momentous Nighttime Spectacular," private shopping concierge services, and exclusive dining experiences. Attendees were also introduced to bespoke cultural activities like private Cantonese opera at the Xiqu Centre and horse-racing events hosted by the Hong Kong Jockey Club.
Traveloka partners with Hong Kong Tourism Board
Traveloka, Southeast Asia’s travel platform, announced a strategic collaboration with the Hong Kong Tourism Board (HKTB) to strengthen its position as a trusted travel partner in Thailand and Southeast Asia. As part of the collaboration, Traveloka will showcase the charm and beauty of Hong Kong to travelers across Thailand and the region by inviting them to experience everything the city has to offer. This collaboration is expected to boost tourism growth in Hong Kong further and position the city as a premier destination for Thai and Southeast Asian travelers. Hong Kong’s tourism sector has steadily climbed since the reopening of international borders. Data released by HKTB showed that from January to December 2023, the number of international tourists arriving in Hong Kong surged to 34 million, marking a 60-fold increase compared to the same period in 2022. Over 3.7 million of these visitors came from Southeast Asian and East Asian countries. Visitor arrivals from Thailand in December 2023 exceeded pre-pandemic levels at 106% compared to the same period pre-pandemic. Caesar Indra, President of Traveloka, expressed enthusiasm about the collaboration with HKTB, stating, "Hong Kong is among the popular destinations on our platform, with sales of flight tickets to the city almost quadrupling in the fourth quarter of 2023 compared to the same period last year. Establishing a partnership between Traveloka and HKTB will further reinforce our dedication to promote global destinations on our platform and encourage Thai travelers to explore new experiences.” Liew Chian Jia, Regional Director, Southeast Asia of Hong Kong Tourism Board, said, "Partnering with Traveloka is pivotal for us as it further unlocks the tourism potential to Hong Kong and helps us understand consumers better. We aspire for this collaboration to not only attract more travelers from Thailand and Southeast Asia to explore the charms of Hong Kong but also to contribute positively to the aviation and hospitality industries in the region." Create an Unforgettable Hong Kong Experience on Traveloka Known as Asia’s World City, Hong Kong is home to renowned attractions such as Hong Kong Disneyland, Ocean Park Hong Kong, Ngong Ping 360, Madame Tussauds Hong Kong, and LEGOLAND Discovery Centre Hong Kong. For outdoor sports enthusiasts, Hong Kong offers trekking experiences with stunning scenery, including Dragon’s Back and Lamma Islands. Thai Foodies will find Hong Kong a gastronomic heaven, with the all-time favorite local cuisine such as dim sum, roasted goose, and BBQ meats never further than a block away. Culture lovers can join in year-round festivities such as the Dragon Boat Festival in June and Mid-Autumn Festival in September. Fortune seekers and devotees can also visit renowned temples in Hong Kong to seek blessings, including the famous Wong Tai Sin Temple, Che Kung Temple, and Man Mo Temple as part of their itinerary. To enjoy the ultimate Hong Kong experience, Thai travelers can seize the captivating Hello Hong Kong Campaign deals running from now to May 12, 2024, on the Traveloka app. These alluring offers span Flights, Hotels, and Travel Activities, and are all conveniently located in one single app to help Traveloka Thai users with tailored itineraries and seamless trip planning.
“Go See It All” with Go City’s Hong Kong pass
Wooing the Chinese market with Go City sightseeing passes, Silvana Leung, Regional Commercial Director, Greater China, APAC shares more about the business, the 'wow' Instagram post factor, diversified local attractions, and of course new food hot spots as as an added advantage of using the pass. Brand TD: Please tell us a bit about Go City sightseeing passes. What is the best thing about being a part of the world’s largest sightseeing pass business? Silvana Leung (SL): The best part of being part of the world's largest sightseeing pass company is that we have a strong customer base and B2B network in North America and Europe. Go City may still be a new name to Hong Kong or this region, but the Greater China team is aggressively growing our exposure to Mainland Chinese customers. Go City's products are now sold on major Chinese platforms such as WeChat mini program, Ctrip, Fliggy and Red. Go City can help Hong Kong and Macau attraction partners bring incremental visitations from Mainland Chinese customers as well as our long-haul customers. Brand TD: Do highlight for us the achievements of Go City's marketing campaigns targeting key source markets like China and South Korea, including events such as Golden Week and 11.11 SL: Mainland China is one of the key source markets that we focused on in 2023. With the launch of our WeChat mini program and working closely with key B2B partners such as Ctrip and Fliggy, we have achieved great results for key promotional campaigns targeting the Chinese customers. Golden Week and Double 11 represent two massive sales initiatives targeting the Mainland China market. We've witnessed remarkable sales expansion through our WeChat mini program and OTA partners, with a fivefold increase in passes sold during Golden Week sales from 2022 to 2023 and an trifold surge in passes sold during the Double 11 campaign in 2023 compared to 2022. During 2023 Golden Week campaign, our pass sales growth on WeChat mini program surged by 4.6 times, accompanied by a 25% growth in average basket size and a lower refund rate compared to 2019. On 11/11 Single's Day which is the equivalent of Black Friday in Mainland China, we also achieved the highest record in single day pass sales on WeChat mini program. Besides Mainland China as a growth market, another key focus market for us last year was South Korea. Certain attractions, such as sky100, found that Go City is bringing a new group of South Korean customers to them compared to the pre-pandemic period, when our customer base primarily were the long-haul visitors. As we look ahead to 2024, we are determined to entice a greater number of long-haul and short-haul visitors to explore 30 destinations available through Go City. Brand TD: Going forward kindly do share Go City's plan in 2024 on expanding the range of attractions and activities available on the Hong Kong pass and any key events/ festivals in 2024. SL: In 2024, we will expand the offering on the Hong Kong Pass by adding more local tours and experiences as well as some attractions and activities in Macau. We will also be adding some add-on experiences for Go City Hong Kong Pass customers. From now until 25 February 2024, all Go City Hong Kong Pass users who have activated their passes will be able to get an exclusive 10% discount on tickets to the AIA Carnival at the Central Harbourfront! Brand TD: What remain the most popular attractions for tourists in Hong Kong? How does using Go City passes make it easier for customers? SL: Besides the theme parks, we find that Big Bus Tours are popular for our customers. Big Bus' Discover Tour is certainly convenient for our customers as it brings them to different neighborhoods to see different things. For example, customers can easily hop off Big Bus to take the Peak Tram and the Aberdeen 1773 sightseeing boat tour which are available on our pass. This is exactly how Go City makes it so easy and allows customers to "Go See It All" just on one pass. Brand TD: What trends do you foresee in the pass business in 2024? Which new attractions will be buzzing for all to visit in 2024? SL: Traditionally, passes include mainly the top attractions in a destination. In 2024, I foresee the products available on our passes will become more diversified as there will be more unique local experiences as well as F&B offerings. Being instagrammable will continue to be a big trend. I think West Kowloon is a great place to get all the instagrammable shots! sky100 is my secret place to watch sunset and iconic skyline of Hong Kong’s Victoria Harbour! Within a 5-minute walk, you'll find M+ Museum. Its architecture makes it a great spot for photography and they have been running some special exhibitions. The green space in the district is also a great place to spend an afternoon by the waterfront. Don't forget West Kowloon is also where our high speed rail station is located. Customers can easily walk over after getting off the train! Last but not least, Hong Kong Disneyland is certainly another highlight as the World of Frozen has just opened late last year. Fans of Frozen cannot miss the new attractions! Brand TD: As Go City remains a tech business that is shaping the future of the multi-attraction pass industry, what new innovations in technology has the company adopted in 2023? How is AI going to work for Go City in 2024? SL: In 2023, we enhanced our website and apps with new innovative solutions such as: 1) Itinerary Planner – Customers now have the ability to effortlessly create their itineraries within the app, simplifying the process of planning their sightseeing adventures. 2) Easy Reservations – we introduced a unified reservation portal that enables customers to easily book certain attractions and tours, with the added convenience of modifying or cancelling reservations if plans change. For certain attractions like Hong Kong Disneyland, Universal Studios Singapore our portal allows customers to redeem e-tickets directly from the portal on the day of their visit, avoiding long entrance queues. 3) WeChat Mini Program – We also launched our WeChat Mini Program in Sept 2023, integrated with WeChat Pay, to facilitate the seamless discovery, purchase and use of our pass for Chinese customers with great offers as they embark on post-pandemic travel. Looking ahead to 2024, we see significant opportunities for further expansion. As the impact of AI on shaping customer experiences continues to grow, particularly amid a shift in preferences towards convenient access to precise information, we are actively investigating the integration of AI to offer customized recommendations that align with individual preferences. Utilizing our vast repository of historical data and insights into sightseeing patterns, our goal is to elevate the overall satisfaction of our customers.
“Cathay International Chinese New Year Night Parade” returns to Hong Kong
After Five Years on the First Day of the Year of the Dragon Majestic Floats and the strongest-ever performance line-up gather for the city-wide celebration. The most eye-catching Chinese New Year celebration in town, the “Cathay International Chinese New Year Night Parade”, is making a grand comeback in Tsim Sha Tsui on the first day of the Year of Dragon (10 February) to heat up Hong Kong’s Chinese New Year ambience and kick off a series of Chinese New Year celebrations. The event is organised by the Hong Kong Tourism Board (HKTB) with Cathay being the title sponsor for the 22nd year. Themed “World Party Great Celebration”, the parade showcases the city’s pulsating energy with glamourous floats and a big line-up of international and local performances, echoing the energy and motivation of the Dragon. This magnificent celebration with a global touch is a not-to-be-missed party for both the local public and visitors! Dr Pang Yiu-kai, HKTB Chairman, said: “Every year during Chinese New Year, Hong Kong is filled with intense festivities with a wide range of exciting extravaganzas, attracting visitors to come and feel the blessings of the festival in person. As a signature Chinese New Year celebration in Hong Kong, the Night Parade this year will recreate the classic float carnival with the largest number of international performing groups ever. We have brought together some of the world’s hottest performers to the party to spice up the celebration and transform this traditional festival into an international mega event. The HKTB parade will be the first event to kick off a series of Chinese New Year celebratory activities in town. After the parade, we will continue to promote in global markets the waves of Chinese New Year events to come in various themes, including the Lunar New Year fireworks display and Chinese New Year Race Meeting 2024 on the second and third day of Chinese New Year, respectively. We will also work closely with our travel trade partners in various source markets to introduce tourism products with the Chinese New Year theme to enrich the visitor experience with activities, inviting them to enjoy the festival and immerse themselves in the city’s charm as an East-meets-West cosmopolitan city.” Ronald Lam, Cathay Group Chief Executive Officer, said: “As the home carrier, rooted in Hong Kong for 77 years, Cathay has been committed to developing Hong Kong as an international aviation hub and promoting the city as a vibrant and diverse global metropolis. We are delighted to be the title sponsor of the Cathay International Chinese New Year Night Parade for the 22nd year. We look forward to these highly anticipated Chinese New Year festivities to attract more visitors to our home city and join the people of Hong Kong in experiencing its colourful and diverse festival culture, celebrating Chinese New Year together.” The “Cathay International Chinese New Year Night Parade” commences at 8pm in Tsim Sha Tsui on the first day of the Year of the Dragon Majestic floats showcase the eclectic draconic auspiciousness This year’s “Cathay International Chinese New Year Night Parade” will feature nine floats, and 13 local and 16 international performing groups. Dragons will appear on most of the floats to portray the auspicious dragon hovering over Hong Kong, bringing fortune and joy to the city in the New Year. Together with other popular Chinese New Year elements, such as blooming flowers, felicitous couplets, lucky windmills and firecrackers, the colourfully adorned floats bring to the parade diverse interpretations of the New Year with various themes*. For instance, Cathay will lead the procession with its float, which showcases the convergence of tradition and progress, followed by floats presented by famous attractions, such as Hong Kong Disneyland and Ocean Park Hong Kong, which embody the versatile charisma of Hong Kong. The audience can also spot other good fortune items on the floats, such as galloping horses on the Hong Kong Jockey Club float and spinning windmills that take the form of a dancing dragon on the HKTB float. Among the floats, popular cartoon characters loved by both adults and children will surprise the crowd. Say hello to the lively Mr. Men Little Miss characters as they pass by! The strongest-ever line-up of international performers and local performing groups gather for a magnificent festive extravaganza A total of 16 international performing groups from 12 countries or regions will greet the public in this year’s parade, the most ever in Hong Kong’s Night Parade. Get ready to be entertained by the diversity and uniqueness as the parade showcases globally famous and award-winning acts. For instance, the Japanese all-female pop dance group Avantgardey, who recently performed in the NHK New Year’s Eve music battle, will show off their best moves in the parade. Other performers include the Light Dancers, from Spain, and the Universe of Lights, from Germany, exciting groups who leverage lighting to create an entrancing atmosphere; the Guangxi Arts Troupe and the Tibet Chamdo Troupe, with performances that showcase the fascinating culture; professional cheerleaders from the US; and the Bacolod City MassKara Festival, from the Philippines, which has won several championships in the Bacolod Mask Festival Dance Competition. The performers will jointly bring the best of carnival and international multi-cultural performances to the public and visitors, transforming the streets of Tsim Sha Tsui into a large-scale global party to further hype up the joyous ambience of this traditional festival. Local performers will also stage a fascinating show, with teams that have won international awards, ranging from marching bands and rhythmic gymnastics to Chinese dances and Bollywood performances. Don’t miss the world-class showcase of skills in professional rope skipping and rhythmic gymnastics by Hong Kong representatives. As a signature of the festival, one of the local performing groups will bring back the classic lion and dragon dances, showering the audience with this festive tradition. Local performers to warm up the crowd The parade will start at the Hong Kong Cultural Centre Piazza, proceed along Canton Road, Haiphong Road and Nathan Road, and finish outside the Sheraton Hong Kong Hotel & Towers. Before the parade starts, 13 performing teams will warm up the crowd along the parade route from 6:00 pm with dance, magic tricks, music, freestyle football, and much more. Waves of Chinese New Year celebrations to spread the festive ambience After the parade, the floats will be stationed at The Urban Council Centenary Garden, in Tsim Sha Tsui, for public exhibition from 11 to 25 February. International teams will also perform there on 11 and 12 February (the second and third day of Chinese New Year). Chinese New Year Celebratory Event Schedule* Date Event Venue 10 February (first day of Chinese New Year) Cathay International Chinese New Year Night Parade · Starts at the Hong Kong Cultural Centre Piazza in Tsim Sha Tsui, proceeds along Canton Road, Haiphong Road and Nathan Road, and finishes at the Sheraton Hong Kong Hotel and Towers 11–12 February (second and third day of Chinese New Year) Performances by some of the International Performing Groups · The Urban Council Centenary Garden, Tsim Sha Tsui, Kowloon · Maritime Square (11 Feb) · Lee Tung Avenue and The Wai (12 Feb) 11–25 February (second day of Chinese New Year – the day after the Lantern Festival) Some of the Float Displays · The Urban Council Centenary Garden, Tsim Sha Tsui, Kowloon *The performances and float display details will be announced later on the HKTB website.
IndiGo restarts direct flights between Delhi-Hong Kong
IndiGo, India’s preferred carrier, has re-commenced direct flights between Delhi and Hong Kong, effective October 5, 2023. This reinstatement aims to strengthen strategic ties, capitalizing on the rich socio-cultural diversity between one of South Asia's largest economies and a vital business and travel hub in the Asia-Pacific region. These flights will serve both business and leisure travelers during the upcoming winter schedule, providing enhanced flight options and a seamless travel experience. Vinay Malhotra, Head of Global Sales, IndiGo said, “In line with our strategy to enhance global connectivity and accessibility, we are excited to reintroduce flights from Delhi to Hong Kong, one of the world's most significant financial centres and commercial ports. As the travel landscape evolves, we foresee a growing demand for varied international travel options. This reinstated route caters to such demand, offering travelers an increased accessibility to Hong Kong, and beyond. IndiGo is committed to delivering affordable, on-time, and hassle-free travel experiences across our extensive 6E network.” Hong Kong, often referred to as the 'Pearl of the Orient,' stands as a remarkable special administrative region of China. Renowned for its vibrant nightlife and bustling party scene, the city also beckons shopaholics to its paradise of retail delights. Beyond its leisure attractions, Hong Kong holds immense potential as a thriving business hub, inviting global entrepreneurs to explore lucrative trade possibilities. Travelers from around the world are drawn to this captivating destination, enticed by iconic landmarks such as Hong Kong Disneyland, Ocean Park, Victoria Peak, Tian Tan Buddha, Star Ferry, Nan Lian Garden, Lantau Island, and the picturesque Victoria Harbor. The city's calendar is adorned with unique annual festivals, including the vibrant Chinese New Year celebrations and the spirited Dragon Boat festival, adding to its allure and charm. These flights are being reinstated to cater to business and leisure travelers seeking new and affordable flying options to access destinations that facilitate business development and offer tourist attractions. Customers who wish to plan their travel can book tickets via our official website www.goIndiGo.in. The introduction of these flights will further bolster the airline’s international connectivity. Flight schedule: Flight No. Origin Destination Frequency Effective Departure Arrival 6E 1707 Delhi Hong Kong Daily Oct 05, 2023 05:20 13:10 6E 1708 Hong Kong Delhi Daily Oct 05, 2023 15:55 19:20
Hong Kong wins hearts with new appeal for incentive
To further capture the pent-up demand for incentive travel in the region and showcase Hong Kong’s latest and greatly enhanced offerings, the Hong Kong Tourism Board (HKTB) hosted multiple artfully curated familiarisation trips in the past two months to boost business. More than 160 agents and corporates from the Mainland, South Korea and India to come and experience Hong Kong firsthand. They returned home with great memories, excitement on new discoveries and immediate plans to bring major events to Hong Kong, while the city welcomed the largest incentive group from the Mainland. Mr Kenneth Wong, General Manager, MICE & Cruise of the HKTB, said, “Hong Kong has been accelerating the development of infrastructure and tourism resources. ‘Seeing is believing’ – that's the best way for anyone to experience what the city has to offer, as new attractions have been unveiled, and innovative MICE products and generous funding support have also been introduced. We are thrilled that our guests were impressed, and Hong Kong continues to be chosen as a top choice for incentive travel.” Always something new to deliver wow factors Upgraded and new attractions are enriching incentive content. The vibrant West Kowloon Cultural District (WKCD) boasts two first-rate museums – the Hong Kong Palace Museum and M+ — giving events cultural vibes. Theme attractions, Hong Kong Disneyland Resort, Ocean Park Hong Kong and the Peak Tram are creating innovative products to deliver engaging experiences. Here’s what agents joining the familiarisation trips had to say: Ms. Nam Hyo Rim, Section Manager of The MICE from South Korea, commented, “Hong Kong is a multicultural city with a perfect blend of East and West. The new museums in the city’s flagship arts and cultural quarter, WKCD, not only have world-class art exhibitions but also diverse flexible event venues for MICE groups to draw inspiration and stimulate creativity.” Ms. Kong Yan, General Manager of NEW VIEW (Shenzhen) M.I.C.E SERVICE CO., LTD from the Mainland, said, “My perception of Hong Kong has been renewed by the wide range of new experiences, from exclusive group arrangements at theme parks including the spectacular multimedia show - Visions of Hong Kong and Soul of the Ocean at Ocean Park Hong Kong and the Momentous show at Hong Kong Disneyland Resort, to VIP horse-racing parties. It’s truly unforgettable.” A kaleidoscope of new experiences for groups Beyond Hong Kong’s signature attractions, there are also creative incentive ideas catering to planners’ and corporates’ desire for immersive experiences. A wide range of themed experiences are curated to give MICE visitors a unique and memorable journey in Hong Kong. Check out how our agent friends felt after trying out the inspiring group activities: Recharge with electrifying parties Ms. Dipti Narvekar, Senior Manager – MICE of Thomas Cook India said, “Hong Kong is full of party ideas, day and night, perfect for team bonding! From bar-hopping to a poolside party at the new Water World Ocean Park or adrenaline-racing VR Sandbox, or a more premium horse-racing parties, Hong Kong has a lot of action to keep my clients who are party-goers coming back for more!” All-in-one MICE ideas on Lantau Island Ms. Liu Jun, Procurement Director of Hunan Ruizhi International Conference Exhibition Co. Ltd. from the Mainland, said: “Lantau is a neighbourhood that is full of surprises and exceptional experiences – Discovery Bay is exotic and off the beaten track. Yachting is a great way to chillax, and Hong Kong Disneyland Resort is as always full of creative entertainment for planning memorable team experiences.” Refreshing outdoor for stronger team bonding Ms. Zhang Xin, Deputy General Manager of CYTS M.I.C.E. (Shanghai) Service Co., Ltd. from the Mainland, said, “Timeless charm is Hong Kong’s strongest appeal as a MICE destination, while it is also rich in tourism resources. The city not only has an iconic skyline and dynamic dining and nightlife, but also boasts 75% of green area. The pristine undulating landscape of rocks, beaches, cliffs, hills and lakes in this compact city will definitely bring countless surprises to incentive groups.” Largest incentive group from the Mainland In the past six months, Hong Kong has been welcoming close to 300 meeting and incentive groups of all sizes, drawn by the city’s latest attractions and diversified experiences. Awed by Hong Kong’s new enhancements and diverse offerings, leading liquor brand Luzhou Laojiao has quickly decided to bring 1,250 best-performing distributors to Hong Kong in five batches in August. The corporate representative said, “We’re glad to host the first cross-boundary trip after the pandemic! The groups are excited to experience Hong Kong’s latest cultural art quarter and an all-time classic - a cruise party on Victoria Harbour. Through state-of-the-art cross-boundary infrastructure, we can make our multi-destination itinerary of Hong Kong and Macao an enriched and seamless journey.”
Seeing is Believing – Hong Kong woos MICE
MICE agents from the Mainland enjoyed a docent tour in Hong Kong's global museum of visual culture, M+ To further capture the pent-up demand for incentive travel in the region and showcase Hong Kong's latest and greatly enhanced offerings, the Hong Kong Tourism Board (HKTB) hosted multiple artfully curated familiarisation trips in the past two months to boost business. More than 160 agents and corporates from the Mainland, South Korea and India to come and experience Hong Kong firsthand. They returned home with great memories, excitement on new discoveries and immediate plans to bring major events to Hong Kong, while the city welcomed the largest incentive group from the Mainland. Kenneth Wong, General Manager, MICE & Cruise of the HKTB, said, “Hong Kong has been accelerating the development of infrastructure and tourism resources. ‘Seeing is believing’ – that's the best way for anyone to experience what the city has to offer, as new attractions have been unveiled, and innovative MICE products and generous funding support have also been introduced. We are thrilled that our guests were impressed, and Hong Kong continues to be chosen as a top choice for incentive travel.” South Korean MICE agents got wet and wild for a splashing team bonding experience in Water World, Ocean Park Hong Kong Always something new to deliver wow factors Upgraded and new attractions are enriching incentive content. The vibrant West Kowloon Cultural District (WKCD) boasts two first-rate museums – the Hong Kong Palace Museum and M+ — giving events cultural vibes. Theme attractions, Hong Kong Disneyland Resort, Ocean Park Hong Kong and the Peak Tram are creating innovative products to deliver engaging experiences. MICE trade media from the Mainland had an exciting and memorable speedboat experience in Sai Kung Nam Hyo Rim, Section Manager of The MICE from South Korea, commented, “Hong Kong is a multicultural city with a perfect blend of East and West. The new museums in the city’s flagship arts and cultural quarter, WKCD, not only have world-class art exhibitions but also diverse flexible event venues for MICE groups to draw inspiration and stimulate creativity.” Kong Yan, General Manager of NEW VIEW (Shenzhen) M.I.C.E SERVICE CO., LTD from the Mainland, said, “My perception of Hong Kong has been renewed by the wide range of new experiences, from exclusive group arrangements at theme parks including the spectacular multimedia show - Visions of Hong Kong and Soul of the Ocean at Ocean Park Hong Kong and the Momentous show at Hong Kong Disneyland Resort, to VIP horse-racing parties. It’s truly unforgettable.” Cruise party serving customised cocktails from Luzhou Laojiao National Cellar 1573 Baijiu on Oriental Pearl A kaleidoscope of new experiences for groups Beyond Hong Kong’s signature attractions, there are also creative incentive ideas catering to planners’ and corporates’ desire for immersive experiences. A wide range of themed experiences are curated to give MICE visitors a unique and memorable journey in Hong Kong. Recharge with electrifying parties Dipti Narvekar, Senior Manager – MICE of Thomas Cook India said, “Hong Kong is full of party ideas, day and night, perfect for team bonding! From bar-hopping to a poolside party at the new Water World Ocean Park or adrenaline-racing VR Sandbox, or a more premium horse-racing parties, Hong Kong has a lot of action to keep my clients who are party-goers coming back for more!” “Momentous”, Hong Kong Disneyland’s an all-new nighttime spectacular All-in-one MICE ideas on Lantau Island Liu Jun, Procurement Director of Hunan Ruizhi International Conference Exhibition Co. Ltd. from the Mainland, said: “Lantau is a neighbourhood that is full of surprises and exceptional experiences – Discovery Bay is exotic and off the beaten track. Yachting is a great way to chillax, and Hong Kong Disneyland Resort is as always full of creative entertainment for planning memorable team experiences.” Refreshing outdoor for stronger team bonding Zhang Xin, Deputy General Manager of CYTS M.I.C.E. (Shanghai) Service Co., Ltd. from the Mainland, said, “Timeless charm is Hong Kong’s strongest appeal as a MICE destination, while it is also rich in tourism resources. The city not only has an iconic skyline and dynamic dining and nightlife, but also boasts 75% of green area. The pristine undulating landscape of rocks, beaches, cliffs, hills and lakes in this compact city will definitely bring countless surprises to incentive groups.” Indian MICE agents had a thrilling horse-racing night party Largest incentive group from the Mainland In the past six months, Hong Kong has been welcoming close to 300 meeting and incentive groups of all sizes, drawn by the city’s latest attractions and diversified experiences. Awed by Hong Kong’s new enhancements and diverse offerings, leading liquor brand Luzhou Laojiao has quickly decided to bring 1,250 best-performing distributors to Hong Kong in five batches in August. The corporate representative said, “We’re glad to host the first cross-boundary trip after the pandemic! The groups are excited to experience Hong Kong’s latest cultural art quarter and an all-time classic - a cruise party on Victoria Harbour. Through state-of-the-art cross-boundary infrastructure, we can make our multi-destination itinerary of Hong Kong and Macao an enriched and seamless journey.”
Go City launches Hong Kong Pass
Go City has launched the Hong Kong pass and expanded efforts to more effectively reach APAC-based travellers at key points in their planning journey. As the global leader in multi-attraction passes, these are the latest examples of Go City’s significant investment in the APAC region. The reimagined Go City Hong Kong pass helps travellers access 20+ of the top attractions and experiences in the city, including Hong Kong Disneyland. Travellers can also choose from popular attractions like the Ngong Ping 360 Cable Car, Big Bus Hop-On Hop-Off Sightseeing Tour, Sky100 Hong Kong Observation Deck, Peak Tram and a variety of cultural, heritage, food and local experiences. The pass offers travellers the opportunity to see the best of what Hong Kong has to offer, from the top sights to unique off-the-beaten-path experiences, all on one app, at up to 50% savings over buying individual tickets. Originally launched in 2018, Go City’s Hong Kong pass offering was removed during the pandemic. This launch of the reimagined and improved product will capitalize on APAC’s full return to travel, as purchases from Chinese outbound travellers are now exceeding pre-pandemic levels. Go City’s presence and investment in APAC have grown significantly in the past year. As the leading attraction pass globally, Go City is skilled in reaching traditionally hard-to-reach travellers in the US, UK, and Australia, which is highly appealing to attractions in the region. In addition, with restrictions lifted, Go City is now heavily investing in reaching travellers from Korea, India and Mainland China. “As soon as restrictions began lifting from APAC regions, we immediately saw sales grow 10x. We’re confident that the relaunch of the Hong Kong product will appeal to global travellers, but we’re also eager to see the response from Asian travellers, as that’s where we’re seeing the highest amounts of growth right now. With restrictions lifted, travellers are more than ready to get back out there, and we’re fully prepared at Go City to help them get the most out of their city vacations.” says Jon Owen, CEO, Go City. From left, Baidi Li, SVP Commercial - APAC, Go City; Kengi Wan, General Manager, Big Bus Hong Kong; Jon Owen, CEO, Go City "We're thrilled to unveil the new Go City Hong Kong Pass, your ultimate guide to the best experiences this vibrant city has to offer. As travellers return, we welcome you to rediscover Hong Kong’s marvellous skyline, rich culture and heritage, fun theme parks, great outdoors, beautiful food and much more - the Go City way. With our significant investments in cutting-edge technology, enhanced connectivity, and intuitive apps, we guarantee a seamless customer journey from planning to booking, from reservation to redemption. Let’s say hello to Hong Kong!” - Baidi Li, SVP Commercial, Go City "Hong Kong is a city that's vibrant, diverse, and filled with incredible sights to discover. With Go City, visitors will have access to a whole new level of exploration and adventure. I'm thrilled to see Go City taking off, and I'm certain that it will provide travellers with an unforgettable experience in this amazing city." – Kengi Wan, EVP Hong Kong & China at The Big Bus Company (Hong Kong) Limited. Go City’s Hong Kong pass joins a suite of other recent APAC destination launches, including Seoul and Bangkok. The company plans to continue their expansion in the region, by growing its product offering, expanding its marketing, and growing its local team to support the increased business. With Go City, customers only need to purchase one digital pass to enter the attractions of their choosing, all from their mobile device with no further payment at the gate. The app includes an interactive map and recommendations, which lets customers explore the city on their own terms or find new experiences of interest. There are two options for Go City Hong Kong, each designed for a different type of travel style. Purchasing an All-Inclusive pass (starting at HK $1479) lets customers maximise their visits and see as much of the city as they want for a set number of days within 14 days. Alternately, an Explorer Pass lets travellers take their time, only visiting a select number of attractions over a 60-day period (starting at HK$799). To learn more or experience Go City, visit GoCity.com or download the Go City app from the App Store or Google Play.
‘Hello Hong Kong’ familiarisation trip for India MICE planners
Meetings and Exhibitions Hong Kong (MEHK), a Hong Kong Tourism Board division, hosted 15 leading MICE planners from Delhi, Mumbai, Bengaluru a mix of partners, who have previously visited Hong Kong but haven’t experienced the city’s latest infrastructure, new tourism developments, as well as those who experienced Hong Kong for the very first time. During the four days of Hong Kong familiarisation tour, India MICE planners visited the world-class theme parks & newest attractions such as M+ museum of visual culture, Hong Kong Palace Museum in West Kowloon Cultural District; the brand-new 6th Generation Peak Tram; all season Water World Ocean Park; and experience the live magical night-time show "Momentous" at Hong Kong Disneyland Resorts. The group also inspected the new hotel options, latest MICE & Cruise facilities, enjoyed nighttime horse racing at Happy Valley Racecourse and stunning views of the city skyline onboard Orient Pearl’s Happy Hour Cruise along with immersive wellness & team building activity while practicing Tai Chi. Some these experiences prominently feature in the brand-new Hong Kong Rewards! Program that offers exciting yet complimentary in-town hospitality experiences for MICE group delegates and a good tool for MICE planners to leverage. Director, South Asia & Middle East Puneet Kumar said, "Since Hong Kong has fully opened and welcoming visitors from around the world including India, we have undertaken multiple initiatives to re-activate and re-engage our key trade partners in India. We are truly honoured to partner Cathay Pacific Airways to co-host key MICE planners from India on our “Seeing is believing” destination showcase and for their robust participation in business networking session at “Connect Hong Kong” that was attended by over 30 Hong Kong trade partners from leading hotels, attractions, cruise line, destination management companies who are very keen to grow India MICE arrivals into Hong Kong.” He further added, “India is one of the most promising emerging source markets for Hong Kong MICE and India also happens to be one of the top 5 priority source markets for MEHK with our special focus to cultivate and grow incentive group travel from India to Hong Kong. We are very encouraged to see that India MICE arrivals into Hong Kong are on steady recovery during Jan-Jun 2023. We have also seen vast improvement in demand for Incentive group travel from India to Hong Kong for 2H 2023.” Rajat Saran, Founder & Director, Traaexplore Private Limited, Bengaluru said, "Hong Kong continues to evolve as an exciting destination, offering a mix of traditional and modern experiences. It's great to see the city actively addressing the needs and interests of corporate MICE groups. Learning Tai Chi in the morning and joining Horse Racing in the evening are really memorable experiences. The new evening show at the Hong Kong Disneyland - Momentous - was a breathtaking spectacle, it's a great addition to any MICE itinerary." Sarthak Khanna, Director, MICE & MORE said, "I was captivated by the city's vibrant energy, rich cultural heritage, and its stunning skyline. The cityscape is particularly enchanting at night when the buildings illuminate the skyline with a mesmerising display of lights. Taking a leisurely cruise or a stroll along the waterfront promenade are a must-do experience. Many hotels and local trade partners are happy to offer services tailored specifically for Indian MICE visitors. Hong Kong offers a plethora of attractions that are sure to entice the Indian MICE market." Anil Rai, COO, Club 7 Holidays said, "We were particularly impressed by the entertainment and cultural experiences, this trip gave us a real insight into the local culture of Hong Kong. Every meal was a true culinary delight. The professionalism and attention to detail in the city is truly outstanding, it makes any MICE group trip to Hong Kong a memorable experience." The resounding success of the familiarisation trip was a great reinforcement that Hong Kong proudly remains the World’s Meeting Place that is well connected with India, it offers world-class MICE infrastructure, it is a safe, smart, exciting destination that offers unique and diverse experiences for MICE events and delegates. This trip also met the key objective of further building the growing confidence of key MICE planners in Hong Kong that it is ready and fully prepared to host their intimate business events to large incentive groups.
“Hello Hong Kong” Mega FAM Trip organized for Indian Travel Trade
The Hong Kong Tourism Board (HKTB) had successfully concluded the Hello Hong Kong mega familiarisation trip for 35 leading travel brands and industry professionals from across key markets such as Delhi, Mumbai, Bangalore, Pune, Ahmedabad. The Hong Kong familiarisation tour was designed to provide first-hand immersive experience to the leading travel consultants and product managers about Hong Kong's latest tourism attractions, new developments, and unique local cultural experiences. The 5-day customised tour was organised in April, 2023, as a precursor into the preparation of the peak summer holiday season in India. During the trip, the travel consultants got a chance to visit all the new attractions like M+ museum of visual culture, Hong Kong Palace Museum in West Kowloon Cultural District; Central Market; Tai Kwun; the brand new 6th Generation Peak Tram; all season Water World Ocean Park; and experience the live magical night-time show "Momentous" at Hong Kong Disneyland Resorts. The group also enjoyed horse racing at Shatin Racecourse and stunning views of the city skyline onboard Aqualuna cruise and from HK Sky100 Observation Deck. Every day the group also experienced Hong Kong's rich international culinary delights sampling different cuisines in different neighbourhoods. Commenting on the occasion of successful trade engagements Puneet Kumar, Director, South Asia & Middle East, Hong Kong Tourism Board said, "We are thrilled to welcome our Indian trade partners on our destination showcase of all the new and refreshed experiences around our incredible city. Our India partners were pleasantly surprised witnessing all the new tourism infrastructure, new developments and new products and were fully convinced that they can create and sell a 6-7 day mono-Hong Kong tour for their clients with so much to see and do in Hong Kong. He further added, “This large scale destination familiarisation was possible with great support of our partner Cathay Pacific Airways from India. This is just one of the many joint trade engagements and market reactivation plans we have lined up this year as we continue to work closely with our India trade partners to raise awareness and profile of Hong Kong as a must-visit destination for Indian outbound travellers.” Chirag Agrawal, Co-Founder, TravClan said, “During the pandemic, Hong Kong has gone through a sea-change in terms of new products and attractions such as M+ Museum and Hong Kong Palace Museum for art and culture enthusiasts and hiking trails for outdoor adventure seekers. The HKTB is taking all the right steps to highlight Hong Kong is back in action as a leisure and MICE tourism destination. Meeting over 30-trade partners in a day during the 'Connect Hong Kong' business session, seeing the warm hospitality and enthusiasm of hoteliers, attractions and various ground partners reaffirmed my confidence in selling Hong Kong to Indian travellers.” Monia Kapoor, CEO, Travel O Holidays and Joint Secretary of the Outbound Tour Operators Association of India (OTOAI) said, “Visiting Hong Kong was an absolute pleasure. This trip offered a perfect blend of fun and learning as we got to explore Hong Kong's bustling city, with countless attractions and activities. My personal highlights were experiencing horse racing at Shatin and visiting Tai Kwun. I will add to all my itineraries a visit to Victoria Peak to take in the stunning views of the City Skyline and enjoy a relaxed evening onboard Aqualuna. The 'Connect Hong Kong' session was very successful as it helped all buyers and sellers to connect with each other. With so many new options, I am much more confident in promoting and selling holidays to Hong Kong to those seeking an exciting and unforgettable travel experience." Ankita Shah, AVP - B2B Business & Process, Ease My Trip said, “It was definitely a great opportunity to experience the new developments and attractions along with old masterpieces, and connect with the local suppliers to make this trip an unforgettable and amazing experience.” During this mega trade familiarisation program the HKTB also organised a full-day business networking session “Connect Hong Kong” where all the India trade partners had an opportunity to meet with over 110 Hong Kong trade partners on pre-schedule appointments with leading HK attractions, hotels, DMCs and experience sellers, enabling trade from both sides to network, share industry knowledge, and build connections for close collaborations. For the HKTB, India is an important emerging market with huge inbound tourism potential in multiple segments, including leisure travel, fly-cruise holidays, bleisure, and MICE. The HKTB deeply values the affection shown by Indian visitors and corporates, as well as the unwavering support from trade partners. With Cathay Pacific Airways connecting Hong Kong seamlessly from Delhi, Mumbai, and Bengaluru, Hong Kong easily accessible to Indian travellers.
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