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Al Habtoor Palace, Dubai joins Preferred Hotels & Resorts’ Legend Collection
Al Habtoor Palace, Dubai, one of the United Arab Emirates’ most prestigious independent hotels, has joined Preferred Hotels & Resorts’ Legend Collection. Launched in 2015, the Legend Collection is globally sophisticated, culturally refined, and promises unforgettable guest experiences, elevating extraordinary properties in remarkable destinations. Featuring exquisite accommodations, stellar and intuitive personal service, renowned dining, and exceptional spas, being part of this exclusive group is only designated for distinguished properties who represent the very highest levels of luxury. As part of the renowned Al Habtoor City development and located near the scenic Dubai Water Canal, Al Habtoor Palace offers guests a luxurious escape marked by its illuminated facade, grand marble staircases, glittering chandeliers, and 234 palatial guestrooms, including 52 suites. Among its standout accommodations are the flagship Sir Winston Churchill Suite and the Middle East’s first Bentley Suite. Housed within a Beaux-Arts castle, the hotel offers premium amenities and world-class experiences, including eight award-winning restaurants, bars, and lounges, such as an American steakhouse, a French brasserie, and a cigar bar. Guests can unwind at the award-winning Silk Spa or relax at one of two rooftop swimming pools. Additional highlights include a state-of-the-art fitness centre and an 800-square-metre Al Habtoor Ballroom, ensuring a truly memorable stay for all. “We are thrilled to become a member of the Preferred Hotels & Resorts Legend Collection,” said General Manager of Al Habtoor Palace, Stefan Radstrom. “Together, we are poised to continuously create memorable moments and redefine the standards of luxury hospitality.” “This significant partnership is a testament to our unwavering commitment to excellence and our dedication to providing unparalleled luxury and personalised experiences. Being part of the Legend Collection not only aligns with our vision of setting the highest standards in hospitality but also allows us to offer our guests an even more remarkable and distinguished experience. We look forward to welcoming travellers from around the world to discover the exceptional offerings and unparalleled service that define Al Habtoor Palace.” said Mohammed Al Habtoor, Vice Chairman & CEO of the Al Habtoor Group. He continued, “When we began the development of Al Habtoor City, it was merely a stretch of barren desert. Today, it has evolved into a vibrant hub at the heart of Dubai, boasting exceptional connectivity amid the city’s bustling thoroughfares.” “We are delighted to welcome Al Habtoor Palace to Preferred Hotels & Resorts’ Legend Collection,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Being part of this exclusive group is only designated for distinguished properties who represent the very highest of luxury. As one of Dubai’s most esteemed hotels, Al Habtoor Palace is an exceptional addition to our global portfolio, offering guests an extraordinary experience that aligns with our commitment to delivering the highest standards of hospitality.” “This partnership with Al Habtoor Palace marks a significant milestone in our continued expansion across both the UAE and wider Middle East,” said Saurabh Rai, Executive Vice President of South Asia, Middle East, and Africa for Preferred Hotels & Resorts. “It underscores our dedication to growing Preferred Hotels & Resorts’ presence in one of the world’s most dynamic luxury travel markets.” All guests of Al Habtoor Palace are now eligible to enrol in I Prefer Hotel Rewards, the brand’s points-based loyalty programme with more than 5 million travellers currently enrolled globally. Complimentary to join, I Prefer members earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at over 600 participating hotels and resorts worldwide. Travelers seeking memorable independent hotel experiences are invited to sign up at
Preferred Travel Group unveils vision for climate action plan
Preferred Travel Group, parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting, and Beyond Green Travel, is reaffirming its commitment to sustainable tourism and climate action with the development of a comprehensive Climate Action Plan (CAP). Created in partnership with the Travel Foundation, a prominent international sustainable tourism organisation, this initiative builds on the organization’s signing of the Glasgow Declaration on Climate Action in Tourism. It underscores Preferred Travel Group's proactive role in leading by example to drive necessary change within the travel industry. Acknowledging the urgent need for climate leadership, scalable solutions, and collaborative efforts in the tourism sector, Preferred Travel Group is dedicated to taking real action by integrating climate action into its core priorities, supported by widespread employee engagement. By developing a corporate Climate Action Plan, the organisation also aims to integrate climate action into its broader metrics for measuring business success. Partnering with the Travel Foundation ensures that Preferred Travel Group’s climate action journey aligns with industry best practices and helps scale positive impact by empowering stakeholders to also join this journey. “At Preferred Travel Group, we are resolute in our dedication to harnessing the power of travel as a force for positive change,” said Lindsey Ueberroth, CEO of Preferred Travel Group. “Building upon our core 'Believe in Travel' ideology, we are stepping up our commitment by actively investing in climate action leadership. By prioritising climate action, Preferred Travel Group is supporting efforts to build a more sustainable and resilient industry. Our commitment contributes to protecting our planet's natural and cultural heritage for future generations, and empowering local communities to adapt and thrive in a rapidly changing world." “We've seen very few organisations across all of travel and tourism make such an extensive and integrated commitment to climate action as Preferred Travel Group and want to shine a light on the example they are setting,” said Jeremy Sampson, CEO of the Travel Foundation. “We're proud to be their partner in this effort and are so pleased to see the way climate action is being meaningfully resourced, as well as the way strategic discussions on climate are engaging all employees across the organisation, no matter which team or level of leadership they serve on. We are excited to continue collaborating as PTG prioritises meaningful actions and expands its sphere of influence to generate changes on the ground, in destinations and through its growing network of high-quality boutique hotels." The development process for the organisation’s CAP is structured around the creation of a public-facing document that will define the company’s objectives and key actions to halve carbon emissions by 2030 and achieve net zero as soon as possible before 2050, bolstered by an internal cross-departmental implementation strategy with slated activities for 2025 and beyond. Aligned with the five pathways of the Glasgow Declaration, the CAP will integrate associate engagement and input from across the organisation to ensure seamless integration and support throughout every department. To kickstart this initiative, Preferred Travel Group worked with ecollective, a carbon consultancy based in the United Kingdom, to establish a baseline for its carbon emissions through a companywide measurement process. This baseline is guiding the development of the CAP, which will ultimately outline specific strategies to reduce emissions, reach ambitious targets, and enhance accountability and transparency within the organisation. Following a detailed analysis of ecollective's findings, Preferred Travel Group’s policies, practices, philanthropic efforts, and input from associates, the organization is working to identify opportunities to integrate climate action throughout its operations. An executive Climate Steering Committee and a Climate Action Task Force of associate volunteers have been established to prioritize actions for the plan. In addition, all-associate climate action training sessions will launch soon to build climate literacy, share best practices, and drive collective, meaningful change. This process is expected to culminate in a condensed public-facing CAP document to be released in December 2024, outlining PTG’s climate action priorities in the coming years.
Accor returns as SXSW Sydney’s preferred accommodation partner
Accor Pacific announced that it returns as the preferred accommodation partner for this year’s South by Southwest (SXSW) Sydney this October. Accor chief operating officer for PM&E Adrian Williams pointed out how last year’s SXSW Sydney was a rousing success and took pride in how the hotel brand played a part. Regarding this year’s sponsorship, Williams said: “Accor Pacific [returns] this year to lead the way in providing exceptional hospitality at our ALL.com Lobby Lounge and neighbouring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city.” At the same time, Accor’s lifestyle loyalty programme Accor Live Limitless (ALL) sponsors SXSW Sydney’s Platinum Badge. It will also offer a Lobby Lounge experience for those attending the event at Tumbalong Park. Organisers intend to encourage event participants to visit the ALL.com Lobby Lounge where they can take in all the inspirational vibes from their well-situated location. Guests can listen, learn, and engage with a variety of programmed sessions and events; they may likewise opt to simply kick back and relax with a glass of champagne. SXSW Sydney managing director Colin Daniels said of Accor’s participation: “We are thrilled to welcome Accor back as a returning sponsor and our preferred accommodation partner for SXSW Sydney 2024. This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting All.com Lobby at Tumbalong Park. Accor’s ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city’s vibrant culture to a global audience.”
Preferred Hotels & Resorts welcomes 15 new member properties
Hotel Mousai Cancun - A Tafer Resort (Cancun, Mexico) – L.V.X. Collection Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 15 new member properties to its global portfolio between January 1 and March 31, 2024. Ranging from a hidden safari resort in the wilderness of Nepal to a sophisticated Mediterranean hub in the heart of Split, Croatia, each of these distinct and independent luxury properties deliver authentic, one-of-a-kind experiences to inspire and guide travellers to explore even more exciting locales around the world. Highlights include: CordeValle (San Martin, California) – L.V.X. Collection: Nestled in the foothills of the Santa Cruz Mountains on 1,700-acres of picturesque countryside, CordeValle combines the extraordinary beauty of Northern California with the impeccable hospitality of a luxury resort. Known for its charm and intimacy, this idyllic retreat features 45 beautifully-appointed guest rooms and Fairway Homes outfitted with residential comforts and breathtaking views of the golf course and valley. At the heart of the resort is the award-winning, 18-hole CordeValle Golf Course designed by internationally acclaimed golf architect, Robert Trent Jones Jr. Additional highlights include three restaurants and bars featuring innovative menus and fresh local produce, a renewing wellness spa, estate winery, hiking, and a tennis and pickleball centre with tournament courts. Farol Hotel (Cascais, Portugal) – L.V.X. Collection: Perched on rocks descending straight into the sea, Farol Hotel presents a seamless blend of modern luxury and historic coastal charm, marrying a 19th-century mansion once owned by the Count of Cabral, together with unique contemporary architecture. Steps away from the cobblestone streets of Cascais and seaside beauty of the Estoril Coast, the boutique hotel delights guests with dazzling views of the Atlantic Ocean from its outdoor saltwater swimming pool and On the Rocks bar, as well as carried throughout each of the 33 guestrooms and suites, some of which offer 180-degree ocean views. Additional highlights include two restaurants and bars offering delicious Mediterranean fusion, classic sushi with a twist, signature cocktails, and stunning seaside views. Himalayan Wildlife Sanctuary (Chitwan, Nepal) – Lifestyle Collection: Set along the banks of the Narayani River in the lush green region of Amaltari, this luxurious safari resort presents a tranquil, secluded escape for travellers seeking a natural connection to the magical wilderness of Nepal. Situated on the western edge of Chitwan National Park – home to over 43 species of mammals, including the Bengal tiger and Nepal’s largest one-horn rhinoceros population – the fully-inclusive resort extends bright and airy accommodations featuring 27 stylish guestrooms, including private villas, each beautifully designed with locally sourced materials evoking elements of wilderness and honouring the cultural significance and traditions of the local Tharu people. Additional highlights include dining options featuring authentic Nepali and International cuisine, and access to all the fascinating activities at Chitwan National Park. Hotel Mousai Cancun - A Tafer Resort (Cancun, Mexico) – L.V.X. Collection: Opening in May 2024, the highly-anticipated launch of this adults-only resort is poised to become Cancun’s most elevated all-inclusive experience. Located along the white sand beach of Costa Mujeres, Hotel Mousai Cancun will delight travellers with an eclectic fusion of chic modern design, and spacious, well-appointed accommodations – offering 88 lavish oceanfront suites adorned with floor-to-ceiling windows, and sprawling terraces featuring private Jacuzzis overlooking the azure waters below. Guests can soak up the Cancun sun with the choice of two expansive pools, enjoy holistic treatments at the tranquil Spa Imagine, and unlimited gourmet dining at the resort’s fine dining and casual restaurants, including top-shelf beverages, and 24-hour suite service. Hotel Ambasador Split (Split, Croatia) – L.V.X. Collection: A waterfront respite located in the heart of Split on the West Coast promenade, Hotel Ambasador Split is a luxury boutique hotel overlooking the Adriatic Sea. Where modern sophistication meets Mediterranean simplicity, the hotel is comprised of 98 contemporary rooms and two suites featuring expansive windows and elegant, comfortable spaces designed with modern amenities and decor. Originally opened in 1937, the hotel boasts an 1,850-year-old reception desk carved from black oak found on the bed of the Sava River – and delights travellers with an in-house guest experience team, known as “Diplomats,” providing personalised service, including guidance on local sights and experiences. Additional highlights include gourmet dining featuring Mediterranean cuisine and fine wines at Restaurant Méditerranée, and rejuvenating treatments at Hacelia Spa. “We are proud to welcome this distinctive group of 15 new member properties, including six new openings, to our global portfolio of luxury independent hotels,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Presenting our loyal customers and community of passionate travellers with new places of distinction and opportunities to discover the latest luxury independent hotel experiences is core to our brand promise, ‘Believe in Travel.’ Each of these exciting new additions – spanning 13 countries and four continents – marks continued growth and development, further amplifying the brand’s presence in key markets across the globe.” Other member properties to have joined Preferred Hotels & Resorts’ global portfolio from January 1 through March 31, 2024, include: Durango Casino & Resort(Las Vegas, Nevada) – Lifestyle Collection Pendry Natirar(Gladstone, New Jersey) – L.V.X. Collection Ara Maris(Sorrento, Italy) – L.V.X. Collection Grand Hotel Imperiale(Forte Dei Marmi, Italy) – L.V.X. Collection Glee Hotel(Nairobi, Kenya) – L.V.X. Collection NIXE PALACE(Mallorca, Spain) – Lifestyle Collection Only YOU Hotel Malaga(Malaga, Spain) – L.V.X. Collection South Place Hotel(London, United Kingdom) – L.V.X. Collection Villa Dahlia(Stockholm, Sweden) – Lifestyle Collection SCP Corcovado Wilderness Lodge(Bahia Drake, Costa Rica) – L.V.X. Collection Each of these new member hotels participate in I Prefer Hotel Rewards, the brand’s points-based loyalty programme with 5 million travellers enrolled globally. Complimentary to join, members of I Prefer earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at nearly 600 participating hotels and resorts worldwide.
Meetingselect is using Travelport+ to enable direct and preferred hotel bookings
Meetingselect has recently started working with Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide. Travelport’s travel retailing platform, Travelport+, provides simplified access to robust hospitality content that will enable Meetingselect bookers to quickly and easily make individual or group hotel bookings through the Meetingselect platform with or without meeting spaces. By tapping into Travelport+, this integration allows corporations and travel agencies using Meetingselect to view and compare preferred rates for hotel bookings in combination with meetings or events via rate access codes. As a result, businesses will benefit from a more efficient and cost-effective booking experience for hotel rooms and meeting spaces. Moreover, Travelport+ provides Meetingselect the option to display direct availability to book guest rooms for individuals, up to nine rooms at a time. Meetingselect’s innovation work is dedicated to simplifying and streamlining the end-to-end processes of meeting management all in one place. “We’re thrilled to integrate our platform with Travelport+ to drive more modern retailing experiences within the hospitality industry”, said Judith Huisman, co-founder of Meetingselect. “Our partnership is a great example of our commitment to delivering innovative solutions and Travelport+ will undoubtedly bring significant value to our bookers by offering a complete and seamless digital solution.” “We share Meetingselect’s focus on modernizing travel retailing and understand that simplified access to more hospitality content and dynamic offers is needed to help streamline the meeting management experience,” said Paul Broughton, Director of Business Development at Travelport. “With Travelport+, Meetingselect users can now quickly and easily search, compare and book the hotel rooms and meeting spaces that they need.” Meetingselect, Paul Broughton, Travelport.
Preferred Hotels & Resorts welcomes 13 new member properties
New photos of CCI exteriors taken 6/23-6/24 by Kurt Lischka Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 13 new member properties to its global portfolio between October 1 and December 31, 2023. Ranging from an opulent Sicilian resort boasting old world charm, to an Argentinian vineyard retreat at the foot of the Andes Mountains, each of these distinct properties offer a host of memorable guest experiences to inspire travellers as they embark on new adventures across the world in 2024 and beyond. Highlights include: Azul Hotel & Retreat (Guanacaste, Costa Rica) – Lifestyle Collection: Situated on Costa Rica’s Pacific Coast in the vibrant area of Playa Azul, part of one of the world’s seven Blue Zones celebrated for the vitality of its residents, the resort is surrounded by lush jungle and a palm-fringed beach. Guests can enjoy a host of adventurous sea and land activities including surfing, snorkelling, biking, horseback riding, turtle conservation experiences, and ATV jungle tours, as well as access to the nearby Diria National Park and Sibu Wildlife Sanctuary. The 23 accommodations, ranging from spacious rooms to luxurious suites and private villas, benefit from on-site amenities including two restaurants and a bar, complimentary surfboard rental, exclusive beach access, a fully equipped gym, in-room spa treatments, pool and jacuzzi, workspaces, and a yoga platform. Camp Creek Inn (Inlet Beach, Florida, United States) – L.V.X Collection: Surrounded by native forest of oak, pine, and cypress, the Louisiana French Creole-inspired escape is composed of 75 rooms and suites, all of which benefit from exclusive access to the Watersound Beach Club® white-sand beach and two beautiful beachfront pools. For golfers, the Camp Creek® Golf Course and Shark’s Tooth Golf Course provide two challenging options, and additional private club amenities range from a wellness centre with sauna and steam rooms, to tennis and pickleball courts and three dining venues – 1936, Bark ‘N Brine and ANR – all helmed by Executive Chef Joseph Truex, a classically trained, award-winning chef.
Travel Rebound continues, new destinations preferred
Travellers are planning three or more trips in 2024, according to the world’s most experienced travellers responding to the Global Rescue Winter Traveler Sentiment and Safety Survey. The overwhelming majority of respondents (93%) are planning international trips this year with 41% planning three or more trips and more than half (52%) taking one-to-two trips abroad. “The survey results are a clear indicator, and consistent with expert predictions and travel volumes reported by TSA, that the travel rebound will continue through 2024,” said Dan Richards, CEO of The Global Rescue Companies, the world’s leading provider of medical, security, evacuation and travel risk management services, and a member of the U.S. Travel and Tourism Advisory Board at the U.S. Department of Commerce. Mexico, Canada, Europe and Africa are the four leading international destinations for travelers, according to survey results. However, a significant number of survey respondents (66%) are planning to include new international destinations to visit this year. “The traveler's appetite for exploring the world is increasing. Today’s travelers are traveling boldly and increasingly seeking out new destinations that are unspoiled, less popular, more remote and sometimes a little riskier,” Richards said. “Adventure travel, luxury travel and other activity-focused segments will continue to see strong growth. Many places are at capacity or are over-subscribed and have waiting lists.” The top 10 most frequently mentioned new international destinations travelers are planning to visit are Spain, Africa, Japan, Argentina, Italy, Australia, Greece, Portugal, Greenland and Norway. Many travelers reported planning longer, more adventurous trips. Nearly a quarter (23%) of respondents said that since the pandemic ended, they are planning to stay longer on at least one of their international trips in 2024. One in five respondents (21%) are planning more adventurous, immersive trips in 2024 compared to past trips. The majority of respondents (83%) said they would travel with friends or family for their trips, but not for all of their trips. Nearly a third (30%) said some of their trips would be solo, 19% said at least one trip would be on their own with a group of strangers, and 8% said one or more trips would be travel with business colleagues.
VFS Global cements Preferred Employer status with high Glassdoor scores
VFS Global, the world's largest outsourcing and technology services specialist for governments and diplomatic missions, proudly announces its remarkable achievement of securing a rating of 4.01 on a scale of 5 for 2023 on Glassdoor, a leading platform for employee feedback and company reviews. This significant achievement reflects VFS Global's unwavering commitment to excellence in every aspect of its people management and human capital development. With an employee value proposition of developing a ‘fellowship of winners’, VFS Global is deeply committed to best-in-class HR practices and to developing every team member to her/his full potential. The company has continuously invested in training and development and in building an organisation where people come first, and in creating meaningful work opportunities and building successful careers, in a diverse and inclusive workplace. The six parameters on which Glassdoor assesses companies is based on Excelling in Culture & Values, Work/Life Balance, Senior Management, Compensation & Benefits, Career Opportunities, and Diversity & Inclusion. VFS Global has elevated its standing on all of them. VFS Global has set a benchmark in creating an exemplary work culture that resonates with employee satisfaction and empowerment. This recognition not only celebrates the company’s achievements but also solidifies its reputation as an employer of choice in the global marketplace. This rating is even more satisfying as this reaffirms the company’s employee centric policies and its sharp focus on nurturing the potential of its employees as it has always focussed on Learning and Development programmes which is highly appreciated by its workforce. Over the years, the company has also won recognition by winning the Golden Peacock National Training Award four times since 2017 in recognition for its exemplary learning and development practices. The last it won was in 2023. According to Nirbhik Goel, Chief Human Resources Officer, VFS Global, “I am thrilled to acknowledge the high Glassdoor rating VFS Global has received, a reflection of our commitment to an inclusive and empowering workplace culture. Central to our success is our vibrant workforce, comprising over 131 nationalities, which not only enriches our work environment but is also a cornerstone of our global success. This rating is particularly meaningful as it stems directly from our employees, offering a genuine and voluntary endorsement of our practices.’’ With a headcount of 10,976 employees at the end of 2023, VFS Global's impressive Glassdoor rating in 2023 reflects its commitment to its people. This achievement highlights the company’s journey towards excellence, combining diverse talents with unified goals. As VFS Global continues to innovate, its focus on nurturing a dynamic and inclusive work environment remains key to its success. It reinforces VFS Global's position as a leader in the industry and a preferred employer globally.
AlUla adds five new preferred Destination Management Companies in line with accelerated tourism development
AlUla announces the appointment of five new Destination Management Companies (DMCs) to its list of preferred travel partners, emphasising the ancient city's growing allure for global travelers seeking unique and enriching experiences. The destination management companies in AlUla, the ancient oasis city located in the north west of Saudi Arabia, assist tour operators and travel agencies - from around the globe – in coordinating travel itineraries, including transportation, hotel accommodation, restaurant and signature experiences. In addition to existing DMCs - Go Zahid, The Traveling Panther, and AlUla Guide Tours - the newly added DMCs are Abercrombie & Kent, EXO Travel, DMC Arabia, Tetrapylon, and Discover Saudi. This expansion brings the total count of preferred DMCs to eight, providing travel intermediaries and visitors with a diverse range of specialised services. Melanie de Souza, Executive Director, Destination Marketing at the Royal Commission for AlUla, said, “Our trusted partners serve as a window into the diversity of experiences available in AlUla, spanning arts and culture, heritage, adventure, nature, wellness and beyond. We take pride in welcoming on board these DMCs, who have been selected for their specialisation in service delivery across our 10 key priority geographic markets. As AlUla continues its ascent as a luxury boutique destination on the global stage, we look forward to establishing further meaningful partnerships with all levels of the travel trade.” In terms of air connectivity, AlUla is well served with direct services to Riyadh, Jeddah and Dammam, and internationally with Dubai and Doha, In addition to seasonal services from Cairo and Amman. Visitors can experience the epitome of luxurious hospitality at a variety of hotels, including Habitas AlUla, Banyan Tree AlUla, cloud7 Residences, and Shaden Resort. Additionally, soon to open are the eco-lodge Dar Tantora by the House Hotel at Old Town and the Hegra Boutique Hotel. AlUla is synonymous with heritage of global significance. Its key sites include Hegra, Saudi Arabia's first UNESCO World Heritage Site; AlUla Old Town, recognised among the world’s Best Tourism Villages in 2022 by the UN World Tourism Organisation; Jabal Ikmah, an 'open library' inscribed in the UNESCO Memory of the World Register; and the scenic AlUla Oasis, featuring walking paths lined with palm trees and fruit orchards.
Preferred Hotels & Resorts donates 1 Million I Prefer Hotel Rewards Points to Cancer Research
In celebration of the 2023 KPMG Women’s Irish Open, Preferred Hotels & Resorts - the world’s largest independent hotel brand – has donated 1 million I Prefer Hotel Rewards points to Ireland’s National Breast Cancer Research Institute, the event’s charity partner. As the official hole-in-one sponsor for this year’s KPMG Women’s Irish Open, Preferred Hotels & Resorts, announced that it would gift 2 million I Prefer Hotel Rewards points - redeemable for up-to 40 hotel nights - split equally between the charity and the first professional golfer to score an ace in the competition. Smilla Soenderby achieved first place, closing 10-under-par 62, but there was no hole-in-one winner. The National Breast Cancer Research Institute is an Ireland-based charity that funds a comprehensive research programme at the University of Galway. The research team, in collaboration with universities and hospitals across the globe, focuses on the development and improvement of diagnostic techniques and treatment strategies, to drive real and measurable improvement in clinical outcomes for breast cancer patients. “We are delighted with the generous 1 million I Prefer points donation,” said, Miriam Hand, National Coordinator ‘Play in Pink’ at the National Breast Cancer Research Institute. “This will make a huge impact to our volunteers and researchers who we intend on gifting them to, to support their ongoing Play in Pink activities. We are very appreciative to Preferred Hotels & Resorts.” With more than 4.5 million members currently enrolled worldwide, I Prefer Hotel Rewards is the world’s biggest loyalty programme for independent hotels and extends points, status, and other complimentary benefits to members for eligible stays at more than 650 participating luxury hotels and resorts worldwide. “We are thrilled to have awarded these I Prefer Hotel Rewards points to Ireland’s National Breast Cancer Research Institute. It is an honour to support such a worthy cause,” said Jennifer Munro, vice president of loyalty for Preferred Hotels & Resorts. “This year we re-introduced the programme with thoughtful updates, including the launch of a content-rich, standalone website, and an upgraded mobile app, ensuring that the charity’s volunteers will have access to even greater benefits and experiences across our hotels.” Hosted for the second time at Dromoland Castle Hotel in County Clare, the KPMG Women’s Irish Open teed off on 31 August and concluded on September 3, bringing together the world’s best women golfers to compete in a magnificent setting that characterises the stunning Irish countryside. A member of Preferred Hotels & Resorts prestigious Legend Collection, Dromoland Castle’s 18-hole 6,824 yards par 72 championship course was elevated with a €2 million upgrade in advance of the 2022 tournament and underwent further refurbishments this year. As part of the Preferred Golf portfolio, I Prefer members also enjoy a free round of golf with each two-night stay at Dromoland Castle when booking the Complimentary Golf Offer. For more information on I Prefer Hotel Rewards and to enrol in the program visit
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