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Qantas Doubles Sydney-Sapporo Flights for 2026/27: More Seats to Hokkaido’s World-Class Ski Slopes
Qantas is ramping up its popular Sydney-Sapporo route with a 50% capacity boost for the 2026/27 Northern Hemisphere winter season, adding over 10,000 seats to meet surging demand from Australian snow seekers flocking to Hokkaido’s legendary powder fields. Record Japan Travel Fuels Expansion Fresh data from the Japan National Tourism Organisation shows over one million Australians visited Japan in 2025 — a 15% jump from the previous record year, including 121,300 during the December school holidays alone. Qantas, the sole provider of direct Sydney-Sapporo flights since launching seasonally in December 2025, has already carried nearly 10,000 passengers midway through the current season. This non-stop link — marking Sapporo as Qantas’s 100th international destination — responds to exceptional performance by expanding from three weekly flights to up to five during peak periods, delivering nearly 35,000 total seats between the cities. Enhanced Schedule for Peak Ski Season The upgraded timetable targets Hokkaido’s prime snow months: 7–15 December 2026: Three weekly (Mon, Wed, Sat) 16 December 2026–31 January 2027: Up to five weekly (Mon, Wed, Thu, Sat, Sun) 1–28 February 2027: Four weekly (Mon, Wed, Thu, Sat) 1–31 March 2027: Three weekly (Mon, Wed, Sat) Return Economy fares start at AUD$1,473 via qantas.com, offering seamless access to Japan’s premier ski resorts like Niseko and Rusutsu. Qantas Commits to Japan Growth “Since launching Sydney-Sapporo last month, customer response has been incredibly strong,” said Qantas International CEO Cam Wallace. “Japan is a key focus in Asia. These extra flights strengthen ties between our nations and give Australians more direct access to Hokkaido’s snow.” Book now at Qantas.com to secure your spot on Australia’s gateway to Japan’s winter wonderland.
GBA to launch scheduled service from Hong Kong to Sapporo, Japan in Dec 2025
Greater Bay Airlines (GBA) announced the launch of a scheduled service to Sapporo, Hokkaido, further expanding its network coverage in Japan. This new route will operate six weekly flights between Hong Kong and Sapporo (New Chitose Airport), starting 17 December 2025. Sapporo is the capital of Hokkaido, Japan’s northernmost prefecture. It is a popular ski and hot spring destination for many Hong Kong people, and the annual snow festival is one of the world-famous events the city has to offer. The city is best known for the beautiful scenery of urban parks, such as Nakajima Park and Odori Park. Sapporo is also a culinary centre where tourists’ taste buds will be indulged by the fresh agricultural produce and seafood. The flight schedule of the Hong Kong – Sapporo service (subject to government approval) is as follows: Hong Kong (HKG) – Sapporo (CTS) (New Chitose Airport) Flight No. From To Departure / Arrival Days of Week HB008 Hong Kong Sapporo 0955/1540 Monday 0710/1255 Tuesday 0810/1355 Wednesday 1015/1600 Friday, Saturday, Sunday HB009 Sapporo Hong Kong 1640/2150 Monday 1600/2110 Tuesday 1640/2150 Wednesday 1700/2210 Friday, Sunday 1800/2310 Saturday A value carrier based in Hong Kong, GBA commenced scheduled service in July 2022 and is currently operating flights between Hong Kong and Bangkok, Taipei, Tokyo, Osaka, Yonago, Tokushima, Sendai, Manila, Phu Quoc, Zhoushan, Huangshan, Yichang, Guilin and Zhangjiajie with a fleet of Boeing 737-800 aircraft.
Holiday Inn & Suites Sapporo Odori Park to open with 195 keys in late 2025 in Japan
Guest Room - Holiday Inn & Suites Sapporo Odori Park IHG Hotels & Resorts had announced an agreement with Minami Nijo Operations, a wholly-owned subsidiary of World Brands Collection Hotels & Resorts, to open Japan’s second Holiday Inn & Suites later this year, which will be owned by a fund managed by Goldman Sachs. The 195-room Holiday Inn & Suites Sapporo Odori Park will open in late 2025 following an extensive renovation which includes all guest rooms, the addition of a new gym, and the introduction of a lobby café as part of Holiday Inn’s Open Lobby concept, a design-led and versatile space where guests can choose how they connect and relax. When it opens, Holiday Inn & Suites Sapporo Odori Park will join more than 1,200 Holiday Inn hotels and resorts around the world and eight Holiday Inn hotels in Japan. The brand has consistently evolved over the years, placing guests at the centre of its innovation and earning the reputation as one of the world’s most loved, trusted and recognised hotel brands. Abhijay Sandilya, CEO of IHG ANA Hotels Group Japan and Managing Director of IHG Hotels & Resorts Japan & Micronesia, said: “We’re excited to be working in partnership with World Brands Collection Hotels & Resorts and Goldman Sachs to bring the Holiday Inn & Suites brand to the centre of Sapporo and lead this hotel into an exciting new chapter. “At IHG, we have developed the brands, enterprise platform and excellent capabilities needed to successfully attract conversion opportunities and have them open in short time frames offering guests new experiences and options whether they are travelling for leisure, business or blended travel. “This agreement adds to what will be the biggest year ever for the Holiday Inn brand family in Japan. Since the start of 2025 we have returned the brand to Kyoto and are set to open three more hotels under the Holiday Inn brand this year, including in Tokyo.” Sapporo, the capital of Hokkaido, is a bustling metropolis surrounded by incredible nature. It is renowned for beautiful seasonal scenery, great food experiences including fresh seafood and a year-round calendar of events including the annual Sapporo Snow Festival. The Hokkaido area continues to grow in popularity with a 40% increase in international travellers in 2024 versus 2019. Also, international weekly flight numbers have continued to increase during the first quarter of 2025 exceeding 2019 levels for the first time. Hiroshi Komoto, Representative Director and President of World Brands Collection Hotels & Resortssaid: “Following our successful collaboration with IHG on the debut of the Six Senses brand in Japan, it’s wonderful to be expanding our partnership into a new segment and new destination. “The Holiday Inn brand is globally recognised and enables visitors to stay with a brand they know and trust. We believe this property will be a fantastic choice for travellers to explore the beauty and wonders of Sapporo when it opens.” Holiday Inn & Suites Sapporo Odori Park will offer a choice of rooms or suites as well as a range of facilities including a gym, meeting spaces, a restaurant and a large public bath on an upper floor of the hotel. Located at the end of the well-known Tanukikoji Shopping Street in the popular downtown Susukino area, and a short walk to Odori Park, which is host to many events, the hotel will cater to both international and domestic travellers. IHG Hotels & Resorts operates five hotels in Hokkaido across three brands – Vignette Collection, Crowne Plaza and Holiday Inn Hotels & Resorts and looks forward to the debut of the InterContinental brand later this year with the opening of InterContinental Sapporo. Across Japan, IHG operates 52 hotels across 10 brands, with 14 hotels in the pipeline.
Cebu Pacific’s direct Manila-Sapporo route takes off in January
Cebu Pacific launches direct flights between Manila and Sapporo in January next year, making air travel to the City of Snow much more exciting and affordable with the airline’s signature low fares. From 16 January 2025, Cebu Pacific will operate flights between Manila and Sapporo thrice weekly, every Tuesday, Thursday, and Saturday. Cebu Pacific will be the only airline to offer direct flights between these two cities. On to further network expansion Airline president and chief commercial officer Xander Lao said of the new route: “We are thrilled to be the only carrier to offer non-stop flights between Manila and Sapporo. The launch of this route is a testament to Cebu Pacific’s mission of expanding its international network and making air travel accessible to a wider range of passengers.” Passengers may use their existing Travel Funds to book flights and avail themselves of other add-ons. The airline also offers other payment options, including credit or debit cards and e-wallets. At present, Cebu Pacific operates in 35 domestic and 27 international destinations spread across Asia, Australia, and the Middle East. Into a winter wonderland With the launch of CEB’s direct Manila-Sapporo flights, travellers can cut their travel time to only around five hours compared to up to 10 hours on other airlines with layovers. Filipino travellers can also look forward to participating in the world-renowned Sapporo Snow Festival in February, snowboarding in the Teine Ski Resort, or visiting the Jozankei Onsen for its relaxing baths and natural views.
Courtyard by Marriott opens new location in Sapporo
Courtyard by Marriott recently opened its eighth hotel in Japan: Courtyard by Marriott Sapporo in Hokkaido, the country’s northernmost island. This recently opened hotel is also the brand’s first in the area and, as such, captures its rich culture and unique history in its overall design. Courtyard by Marriott Sapporo is right across Nakajima Park, home to a lake with carp and waterfowl, and offers stunning seasonal scenery. The hotel also provides easy access to Susukino's dining and entertainment, Nijo Market and Odori Park Marriott International’s area vice-president for Japan and Guam Karl Hudson expressed his excitement over the opening of the latest Courtyard by Marriott. Hudson said of the new establishment: “[Our] hotels combine innovative technology with style and comfort, with open and inviting public spaces. We are looking forward to welcoming Next-Gen guests at Courtyard by Marriott Sapporo, whether they are traveling on business, leisure, or both." The hotel’s general manager Masaru Yamaguchi said of its amenities: "Connecting travelers through comfortable and innovative spaces, intuitive service and a commitment to personal fulfilment is at the foundation of what we offer at Courtyard by Marriott Sapporo and our commitment to exceptional Japanese hospitality promises to create unforgettable experiences for our guests." Designed with comfort in mind The hotel’s aesthetic reflects a theme of harmony between nature and urban living, with 321 guest rooms and suites all tastefully designed to best support the needs of every guest with natural textures and accents, providing a comfortable stay. All rooms are furnished with Serta beds for exceptional comfort, and complimentary Wi-Fi. Guest rooms located on upper floors also enjoy views of the ever-changing scenery of the area. To keep guests moving forward and help them pursue their passions while on the road, the hotel offers a fully-equipped 24-hour Fitness Center with the latest Technogym machines for a complete workout. The exclusive Japanese Spa also features a modern Japanese-style bath that welcomes guests to indulge in blissful relaxation for the body and mind at the end of a busy day of work, sightseeing or skiing.
THAI resumes Bangkok-Sapporo Roundtrip Flight from 2 August -28 October 2023
Thai Airways International Public Company Limited (THAI) will resume the Bangkok-Sapporo roundtrip flight operations, utilizing Boeing 787-9, to five times a week during the summer flight schedule from 2 August -28 October 2023 in response to the growing travel demand in Japanese destinations. Flight details below: 1.) TG670 Bangkok-Sapporo on Monday, Wednesday, Friday, Saturday and Sunday departing from Bangkok at 23.45 hours and arriving in Sapporo at 08.30 hours of the next day (local time) 2.) TG671 Sapporo-Bangkok on Monday, Tuesday, Thursday, Saturday and Sunday departing from Sapporo at 10.00 hours (local time) and arriving in Bangkok at 15.00 hours THAI currently operates roundtrip flights in the following routes in Japan: Bangkok-Tokyo (Narita), Bangkok-Tokyo (Haneda), Bangkok-Nagoya, Bangkok-Osaka and Bangkok-Fukuoka.
Hong Kong Airlines resumes Okinawa and Sapporo flights
Hong Kong Airlines celebrated the resumption of its service toOkinawa on 2 November, following a long wait of two years. Known as the “Hawaii of Japan”, Okinawa is the airline’s third destination in Japan that it has resumed this year following the relaxation of travel restrictions. Meanwhile, the airline is also delighted to announce that […] Hong Kong Airlines resumes Okinawa and Sapporo flights
Finnair Sapporo service to operate throughout the year
Finnair has upgraded its new seasonal service to Sapporo in Japan to operate the route year-round. Twice-weekly flights to Sapporo in Hokkaido, which during the winter is home to some of Japan’s top ski resorts, are set to be launched by the Finnish flag carrier on 15 December 2019. The capacity boost is part of Finnair’s strategy of continued growth strategy in Asia and the Far East will be the airline’s fifth destination in Japan, complementing existing services to Tokyo Narita, Osaka, Nagoya and Fukuoka. Christian Lesjak, Finnair senior vice president of network and resource management said: “Adding Sapporo to our network is very exciting. Japan is Finnair´s largest market outside our home market Finland, and with five key Japanese cities in our network, we are now the largest European airline flying to Japan.” During the Winter season, Finnair’s flights to Sapporo will depart Helsinki on Sundays and Thursdays as the AY65, departing at 0505, arriving into Sapporo nine hours later at 0905 the next day. The return flights will depart Sapporo on Mondays and Fridays as the AY66, leaving at 1135 and arriving back into Helsinki at 2:10pm the same day, nine hours 35 minutes later. During the summer season flights will depart from Helsinki on Sundays and Wednesdays and from Sapporo on Mondays and Thursdays. Fares to Sapporo from London via Helsinki start from GBP600 return in Economy Class and GBP2,815 in Business Class. Fares include all taxes and charges, In response to increased customer demand for flights to Japan, Finnair will also add capacity to Osaka by adding two weekly frequencies on the route from the start of the 2020 summer season. The total number of Finnair´s weekly flights to Osaka will rise to 12. Both Sapporo and Osaka routes are operated in codeshare with Finnair´s long-standing partner Japan Airlines. Finnair is a member of Siberian Joint Business, together with Japan Airlines, British Airways and Iberia. The partnership offers customers increased choice and more flexibility for flights between Europe and Japan. From March 2020, Finnair will also launch direct daily flights to Tokyo’s Haneda Airport, in addition to Finnair’s existing daily flights to Tokyo’s Narita Airport. Finnair flies up to seven times daily from London Heathrow to Helsinki, twice daily from Manchester and up to twice a day from Edinburgh.
Best Western Sapporo Odori-Koen on course for early 2018 opening
Located in the centre of Sapporo’s Chuo-ku, or “central ward”, the brand-new Best Western Sapporo Odori-Koen is surrounded by shops, leisure attractions, office buildings and the popular Odori Park, making it the best choice for all types of visitor. Offering 60 comfortable and contemporary rooms, all equipped with cutting-edge facilities, spacious working areas and complimentary Wi-Fi, the hotel is slated to officially open in the first quarter of 2018. “Sapporo is one of Japan’s largest cities and the gateway to the island of Hokkaido, so we are delighted to be able to cater to travellers in this vibrant city,” said Olivier Berrivin (below), Best Western Hotels & Resorts’ managing director of international operations – Asia. “With its perfect downtown setting, modern rooms and excellent service standards, Best Western Sapporo Odori-Koen is sure to become popular with business and leisure travelers alike. Guests can look forward to a year-round calendar of events in Odori Park, including the Hokkaido Marathon, “Sakura” cherry blossom season, Autumn Festival and, of course, the famous Sapporo Snow Festival. “This opening marks Best Western’s return to Sapporo, as we continue to expand in Japan’s most popular destinations. With 15 hotels now either operating or under development across the country, Best Western is confirming its position as one of Japan’s leading international hotel groups,” Berrivin added. Just 600 metres from JR Sapporo Station and a one-hour drive from Sapporo’s New Chitose Airport, the hotel provides direct connections to and from major cities all across Asia and beyond. It is also less than two hours from the famous ski slopes and year-round outdoor activities of Niseko. Earlier this year, Best Western Tokyo Nishikasai Grande became the company’s third property in Japan’s capital city, and the rebranding of The Hotel Nagasaki marked the launch of Asia’s first operating BW Premier Collection hotel. Best Western Osaka Tsukamoto recently opened in Japan’s second largest city, and Best Western Yamagata Airport welcomed its first guests in October. This expansion comes as Japan prepares to host a series of major international sporting events, including the 2020 Olympic Games and the 2019 Rugby World Cup, which will include matches staged in Sapporo.
Asia leads global travel demand growth in 2026
International travel demand for the first half of 2026 is set to rise modestly, with Asian destinations spearheading global travel intent, according to Mabrian, a global travel intelligence firm. The analysis reveals that Eastern Asia and Southeast Asia together hold 31.7% of the international travel demand market share, with Japan and Vietnam leading the charge. Mabrian's study, which covers 86.7% of global travel demand, tracks flight search behaviour to the top 50 airports worldwide. It highlights a 5.9% increase in international air capacity for the next semester compared to last year. Eastern Asia, including Japan, South Korea, and China, represents 16.3% of global demand, with Japan's growth extending beyond major cities to places like Fukuoka and Sapporo. Southeast Asia, led by Vietnam, accounts for 15.4% of demand, with Indonesia, the Philippines, and Cambodia also contributing. Western Asia is also gaining traction, capturing 8.9% of international demand in early 2026. Saudi Arabia's Jeddah and Riyadh, along with Doha in Qatar, are among the top destinations showing growth in travel intent. Mabrian's Director of Marketing and Communications, Carlos Cendra, noted, "Lesser-known and alternative destinations are expanding their market share." However, regions like Southern Europe and North America are experiencing a slight decline in travel intent for the first half of 2026. The Caribbean faces challenges due to regional tensions, with a notable drop in demand from the US and European markets. Despite these challenges, Mabrian's analysis underscores the importance of monitoring market perceptions and adapting strategies to maintain confidence in affected regions. ```
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