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Top 10 most romantic places in the world to propose this Valentine, according to social media

New data has revealed the most romantic places in the world to propose. The research conducted by the experts in customised jewellery at Glamira.com analyzed a list of 134 romantic places, and combined proposal Instagram and TikTok hashtag counts to establish which locations have the highest number of proposal hashtags. Paris in France topped the list of most romantic places to propose, with 23,335 proposal hashtags published across Instagram and TikTok. To put into perspective, social media users have romanticised #parisproposal 661% more than in Venice, which ranked tenth on the list. The hashtag #parisproposal has been viewed 72.9 million times on TikTok alone. Vanessa Hudgens revealed her engagement to Cole Tucker in February with an Instagram post showing off her engagement ring in front of the Eiffel Tower. In second place is Indonesia's Bali, which has 8,317 Instagram and TikTok proposal hashtags. Bali proposals are gaining more media attention than Venice and Central Park combined, placing ninth and tenth on the list. The island of Bali is known for its wealth of naturally romantic settings ranging from waterfalls and beaches to rice terraces. In third place is one of Australia's largest cities, Sydney, with 6,740 Instagram and TikTok proposal hashtags combined. Sydney is known for its iconic landmarks and impressive scenery viewpoints. Popular proposal locations include Sydney Harbour Bridge and Bondi Beach. Santorini comes in fourth place with 6,235 proposal hashtags across Instagram and TikTok. Santorini holds the second highest TikTok video count published out of the top ten listed, and the hashtag #santoriniproposal has gained 10 million views. The Greek Island is well known for its impressive views, sunsets, vineyards, volcanic landscapes, luxury hotels and restaurants. In fifth place is Hawaii's Maui, which has accumulated 5,841 proposal hashtags on Instagram and TikTok. Maui is home to many natural scenic proposal spots ranging from beaches, waterfalls and rainforests. London followed closely behind in sixth place, with 5,367 Instagram and TikTok proposal hashtags combined. Social media users have hashtagged London proposals 335% more than Edinburgh, the next city from the United Kingdom to be on the list in 36th spot. Popular proposal spots in London include The London Eye, Tower Bridge and The Shard. In seventh place is Disneyland, with 4,825 Instagram and TikTok proposal hashtags. The hashtag #disneylandproposal has reached 7.4 million views from TikTok users. Rebel Wilson proposed to her girlfriend, Ramona Agruma, in February in front of the Sleeping Beauty Castle at Disneyland, California. Italy's Rome is in eighth place, with 4,647 proposal hashtags published across Instagram and TikTok. Just after that is Central Park in New York, which has 3,712 Instagram and TikTok proposal hashtags. Finally, rounding off the list in tenth place is Venice, with 3,067 proposal hashtags published across Instagram and TikTok. A spokesperson from Glamira.com commented on the findings: "An engagement is a big, special and unforgettable moment in life, and lots of people combine travelling with engagement plans to create a vacation of a lifetime. It's fascinating to see the most romantic places in the world to propose ranked as they all offer different aspects from breathtaking natural environments to iconic architectural landmarks." "It's interesting to see that the 'City of Love', Paris, has lived up to its well-known name and ranks as the number one most romantic place in the world to propose. This could be due to the city having so many beautiful architectural landmarks, such as the Eiffel Tower, as these iconic landmarks are a picturesque backdrop for the perfect moment." Top 15 area’s with the most Instagram and TikTok proposal posts Rank Area Instagram publish count TikTok publish count Total count 1 Paris 22,229 1,106 23,335 2 Bali 8,145 172 8,317 3 Sydney 6,556 184 6,740 4 Santorini 5,778 457 6,235 5 Maui 5,786 55 5,841 6 London 4,966 401 5,367 7 Disneyland 4,520 305 4,825 8 Rome 4,591 56 4,647 9 Central Park 3,609 103 3,712 10 Venice 3,007 60 3,067 11 Charleston 2,593 63 2,656 12 Cancun 2,195 459 2,654 13 Cappadocia 2,550 38 2,588 14 Las Vegas 1,992 169 2,161 15 Los Angeles 2,115 34 2,149

Top ten UK cities most obsessed with becoming social media stars

New data has revealed which cities are filled with the most wannabe social media stars, with Winchester dreaming of the influencer lifestyle the most. The research, pulled together by Online Casino Comparison Website Kajino, analysed nationwide Google search volume for keywords related to becoming an influencer over the last 12 months, to identify which cities are searching about how to effectively harness enough fame online to make a living. It's no surprise many Brits are tempted by the concept as the industry is thriving, with businesses investing a significant amount of their marketing budgets in influencing marketing. By 2028, UK ad spending on influencers is predicted to reach a projected market volume of a whopping $1.63bn. No doubt companies will already be planning luxurious deals to present to the winners of Love Island All Stars - as well as deciding on the big bucks they'll offer to those who exit the villa before the final. It turns out the thought of being a big name online has the biggest pull to those in Winchester. The city averaged 129.7 monthly searches per 100k residents, which is a huge 72% higher than the UK average of 75.6. Salford is the second city most obsessed by the world of online influencing, with 120.2 searches per 100k – 59% higher than the national average. In third is St Albans, which is still 57% above at 118.7 searches per 100k. State Average Monthly Search Volume Per 100k 1 Winchester 129.7 2 Salford 120.2 3 St Albans 118.7 4 Lancaster 118.2 5 Sutton 112.3 6 Canterbury 111.5 7 Exeter 109.3 8 Crawley 106.8 9 Chelmsford 96.7 10 Luton 94.4 On the other end of the scale, Glasgow residents don't see the fascination with gaining that blue tick next to their username, with only 42.8 searches per 100k, which is 43% below the UK average. Behind Glasgow as the second-least interested is Liverpool, with people in the city looking for information on the potential career 43% less than the average Brit, with 43.2 searches per 100k. Closely following in third is Birmingham with 44.7 monthly searches - 41% below the national average. While it’s unclear the exact reason for the difference between the cities, it could reflect how heavily social media is integrated into the lives of those living in each area, and therefore how much it’s considered a valid career prospect by residents. The ten cities least interested in becoming social media stars State Average Monthly Search Volume Per 100k 1 Glasgow 42.8 2 Liverpool 43.2 3 Birmingham 44.7 4 Sheffield 50.1 5 Bradford 50.5 6 Leeds 50.7 7 Bristol 51.5 8 Edinburgh 53.8 9 Belfast 53.9 10 Newcastle upon Tyne 55.0 Commenting on the findings, Hekima Yoshida from Kajino says: “Since its invention, social media’s presence in society has continued to grow – and it doesn’t look like it’ll slow down anytime soon. In fact, each year brings more opportunities for growth thanks to the creation of new social media platforms, and more brands willing to collaborate with influencers. “Not only – if done successfully – does an influencer lifestyle come with a generous salary, but it also has flexible hours that can often be carried out from anywhere in the world. It’s no wonder it’s an attractive prospect for many young people – especially the opportunity to create content about their interests. “However, being so heavily in the public eye can have downsides. Many influencers talk of the struggles of having details of their personal lives scrutinised, which is perhaps a con that outweighs the pros for certain cities, such as Glasgow and Liverpool.”

Jazeera Airways announces new social media platforms for India

Jazeera Airways, Kuwait based low-cost carrier recently hosted an event in Mumbai for social media influencers and travel agents to officially announce its new social media platforms for India. In his speech at the event, Andrew Ward, Vice President, Marketing and Customer Experience, Jazeera Airways, highlighted that “Social media and the partnership with influencers is at the heart of our marketing programs at Jazeera. We have recently run two very successful influencer trips to Turkey & Kuwait, as well as working with individual influencers on other destinations.” He went on to announce the launch of Jazeera India Facebook and Jazeera India Instagram. He added: “We want to involve and engage with our influencers, customers and trade partners via our new India platforms with locally relevant content.” Romana Parvi, Regional Manager- South Asia, Jazeera Airways, echoed these sentiments, conveying gratitude to the loyal travel trade agents who have played an integral role in Jazeera's journey. "We are extremely grateful to all our loyal travel trade agents who have been an integral part of our journey. We look forward to their continued support in the years ahead," said Romana. She went on to share the airline's vision of expanding to newer destinations and initiating operations from additional Indian gateways in the future. Highlighting Jazeera Airways' commitment to providing an affordable and convenient travel experience, without compromising on safety and comfort, Romana stated, "Through the years, Jazeera Airways has remained an affordable way to travel, and we are dedicated to maintaining the highest standards of safety and comfort for our passengers. We hope 2024 will be a magnificent year for all of you." Currently, Jazeera Airways connects India to a comprehensive global network, serving 64 popular destinations across the Middle East, Central and South Asia, Africa, and Europe. The destinations cater to high-demand sectors, including business, leisure, religious, and weekend travel. In a nod to planned expansion, the airline welcomed two additional aircraft in the last quarter, operating a fleet of 22 across its network. Jazeera also embraced sustainability, becoming the first Middle East low-cost carrier to switch to eco-friendly in-flight food service ware, reducing 300 kilograms of plastic monthly and aligning with a net-zero emissions goal by 2050. The airline has also partnered with Expliseat to install 2,000 ultra-lightweight seating options across its Airbus fleet. These seats will deliver a substantial weight saving of 1.2 metric tons per aircraft. The outlook for 2023 remains positive, with steady travel demand, stringent cost control, and a solid balance sheet. However, overcapacity poses challenges, impacting yields and margins. Jazeera eyes growth in new destinations and initiatives in countries like Iran, Iraq, Saudi Arabia, and Eastern Europe. The airline's recent accolades include a listing in Fortune 500 Arabia, a Best Workplaces in Asia 2023 recognition by Great Place to Work, and an ICT Leadership Award for digital transformation.

2024 Travel Trends: Social media, spending more and solo travel

Travel in 2024 is set for a year of evolution, with new research showing how people in the UK are reshaping the definition of the ‘modern traveller’ by prioritising experiences, changing booking behaviours and reframing wellness and relaxation. The research comes as Hilton releases its 2024 Trends Report - a global study unpacking how traveller behaviours and interests are changing. Supported by a UK travel map which pinpoints the regional differences of travellers and trends across the UK, from the rise of holiday streaming and solo travel to increasingly evolving booking habits. EXPERIENCE OVER EVERYTHING Travellers are prioritising new experiences (85%), with many looking forward to exploring the unknown (81%), trying the local cuisine (64%) and learning about local customs and traditions (48%) when on holiday. And people are saving the pennies to make it happen, with more than half (52%) reducing spending in other areas to prioritise travel. Hilton’s global trends report found over half (56%) of people in Britain plan to spend more on travel in 2024 than in 2023. Some are going further to immerse themselves into local traditions, with 25% looking for locally sourced food while away. However, when it comes to staycations, Brits can’t get enough of the comfort classics with a ‘posh fish finger’ sandwich currently the top choice on Hilton’s UK bar menu1. SOCIAL INFLUENCE The increasing influence of social media is no surprise, and it’s even affecting holiday planning. In fact, a third of Gen Z travellers select their destination based on what’s trending on social media (34%), popular culture (36%) and live events or festivals (34%) driven by leading artists who have been performing this year. However, when it comes to enjoying their holiday, many are pulling the plug on technology, with three in ten taking a break from social media to disconnect from life back home (31%). EVOLVING BOOKING BEHAVIOURS The new research revealed people in the UK are starting to plan ahead with a majority of travellers (55%) booking a holiday 3 - 6 months in advance, and 6% even booking their holidays for the whole year in January. GOING SOLO People are craving some ‘me time’ with 16% of people having taken a solo trip in the last year. And this is increasing, with nearly a quarter (24%) considering a break on their own in the next three years, liking the independence (42%), flexibility (46%) and self-discovery (20%) that comes with it. Northern Ireland leads the way, as a third (33%) are considering a solo trip in the next three years, the highest in the UK. It is also no surprise that 18 -24yrs olds are the most likely to consider solo travel, rising to 40%. Solo travellers on Hilton.com are keen to relax while away, with searches for indoor pools by people travelling on their own doubling since last year. A HOLISTIC APPROACH TO WELLNESS AND RELAXATION Hilton data shows many in the UK are seeking out wellness when planning breaks - with spa searches up 82% from last year. However, self-care isn’t all about spas and swimming, with a quarter of people (25%) using online streaming services in their hotel rooms to relax - amassing to an average of 14 hours of TV over a week-long stay. Londoners are most likely to use streaming services on holiday (38%), while on average, guest data use in Hilton hotels has increased by 23% since 2022. Patricia Page-Champion, senior vice president & global commercial director at Hilton, said: “Our research highlights an increasing focus on experiences, the influence of social media and entertainment on choosing breaks, and the reframing of wellness and relaxation in travellers’ minds. “And underlying these evolving trends, one constant we continue to see is the importance of holidays to people in the UK, who say they plan to travel more in 2024 even if this means cutting back spending in other areas. With travel such a priority for so many, our focus is on delivering a genuinely great stay in the best locations around the world.”

Top Ten social media platforms we spend the most time on

The average time spent on a website can indicate how valuable and captivating content is and how engaged visitors are. So which social media platforms hold our attention most? B2B Marketplace DesignRush analyzed website traffic data via Similarweb to reveal the staggering time spent on social networks according to the number of monthly visitors and average time on site. Rank Website Monthly visits Average visit duration (Minutes) 1 YouTube 34,100,000,000 20.23 2 Facebook 17,400,000,000 10.34 3 X (Twitter) 6,500,000,000 10.43 4 WhatsApp 3,000,000,000 18.52 5 Instagram 6,800,000,000 8.14 6 Reddit 1,800,000,000 8.39 7 LinkedIn 1,700,000,000 7.23 8 Twitch 1,100,000,000 9.19 9 Tiktok 2,300,000,000 3.48 10 Pinterest 1,100,000,000 6.04 YouTube ranks first, with 34.1 billion visits and the longest average visit duration. Users stay on site for an average of 20 minutes and 23 seconds, the highest of all social media platforms. Analysis of traffic data reveals we spend an eye-watering 1.3 million years, or 482 million days, on YouTube monthly. YouTube Kids, despite a relatively low traffic volume of 44.1 million, has the highest time on-site compared to any other top social platform. Kids spend 20 minutes and 40 seconds per visit, even higher than YouTube, with around 1,733 years of screen time across all visits. Figures suggest that children who visit daily and spend the average time on site will have spent over five days per year on the platform. If the time on site rises to one hour per day, the maximum experts recommend for ages 2-5, that rises to over 15 days spent per year. Facebook ranks second. We visited Facebook 17.4 billion times last month, spending 10 minutes and 34 seconds on average. By calculation, this equates to an estimated 349,589 years monthly across all visitors. Twitter, or X.com, is third, with 6.5 billion monthly visits and an average of 10 minutes and 43 seconds per visit. Data suggests around 132,449 years are spent on Elon Musk's social network monthly. WhatsApp users spend the fourth-longest time online. WhatsApp sees around 55.5 billion minutes of screen time, or around 107,648 years, on-site every month. This estimate is derived from its 3 billion monthly visits and average time on site of 18 minutes 52 seconds, the third-highest visit duration. Instagram ranks fifth. Despite having 6.8 billion monthly visits, far higher than Twitter and WhatsApp, its average visit duration is much smaller at 8 minutes and 14 seconds. This equals a similar amount of screen time as WhatsApp, around 106,476 collective years of monthly browsing. Assuming a user accesses the top five social media platforms daily for a combined average visit duration of over 68 minutes, the user would spend approximately 4.77% of a lifetime on social media, or 3.81 years over an 80-year lifespan. Reddit takes the sixth spot. Reddit gets 1.8 billion monthly visits and 8 minutes 39 seconds average time on site, equating to 29,623 years of exploring the platform's various communities. LinkedIn ranks seventh at 1.7 billion monthly visits and 7 minutes 23 seconds average duration, or around 23,880 years of monthly screen time. Twitch takes eighth place with 1.1 billion monthly visits and 9 minutes and 19 seconds average time on site, an estimated 19,484 years spent each month. TikTok ranks ninth. While the website receives 2.3 billion visits, TikTok users spend the shortest time per visit, at just 3 minutes and 48 seconds. This still results in an impressive 16,629 years of scrolling through video content on the website each month. Pinterest ranks tenth. Around 1.1 billion users visit the website monthly and spend an average of 6 minutes and 4 seconds each time, or a collective 12,695 years. Gianluca Ferruggia, General Manager at DesignRush commented on the findings: “This data offers a fascinating insight into the ‘stickiest’ sites in the world, and there are lots of lessons for entrepreneurs looking to ensure websites for their own businesses keep people engaged as long as possible. Ensuring your site has high-quality content is important, but it means nothing if that content is difficult to find, read, or disrupted by intrusive page elements. This highlights the importance of a clean, well organized, and beautifully designed website for anyone keen to attract and retain customers.” The study was conducted by DesignRush, which provides valuable data on relevant trends that help businesses make educated decisions, coming from their years of experience in the B2B community.

People now spend 876 hours per year on social media

Ever found yourself endlessly scrolling through Instagram, refreshing your Twitter feed, or getting lost in the latest Facebook updates? According to the data presented by the Atlas VPN team, an average internet user now spends 144 minutes (2 hours and 24 minutes) on social media. This translates to an astonishing 876 hours or approximately 36.5 days per year. These figures are derived from data provided by DataReportal. The data is based on a survey with internet users aged 16 to 64 about their social media usage habits. Emerging markets exhibit longer social media use. Despite only 14.3% of Nigeria's population being active social media users, individuals in the country devote an average of 238 minutes (equivalent to 3 hours and 58 minutes) of their daily time to social media, surpassing users in other countries examined in the study. Internet users in Ghana are not far behind, with 235 minutes (3 hours and 55 minutes) of daily social media usage. Brazil occupies the third spot on the list. People there spend 224 minutes (3 hours and 44 minutes) on social media daily. However, the country ranks number one in the number of social media platforms used each month, with the country's internet users actively engaging with 8.1 social networks monthly. Next up are the Philippines and Kenya. People in the countries devote 216 minutes (3 hours and 36 minutes) and 215 minutes (3 hours and 35 minutes) to social media daily, respectively.In contrast, people in Japan allocate only 50 minutes of their daily time to social media — the least of all surveyed countries. Neighbors in South Korea are also not keen on spending time on social media, with 66 minutes (1 hour and 6 minutes) devoted to it on a daily basis. Both countries also rank in the bottom five based on the overall time spent on the internet. The internet usage trends in Japan and South Korea could be influenced by its aging population. The primary purpose for most individuals using social media is to keep in touch with friends and family, with almost half (48.2%) considering it their main activity.Another significant motive for social media usage is to fill spare time, with 36.8% of people indicating it as a reason. Meanwhile, 34.5% employ social media platforms to stay updated on news stories.

Social media users to reach 5.85bn by 2027

Best Sports Betting Canada reveals the number of social media users worldwide will increase +28% by 2027. 70% of the world will be on social media (data sourced from Statista). Number of social media users is set to increase 28% by 2027 According to studies, the number of social media users will increase by 28% to a total of 5.85 billion users by 2027. As of January 2020, the social media usage rate was only at 50% for a projected 3.9 billion users worldwide. The figure has increased over the next four years, as lesser-developed digital markets have caught up to other regions of the world. Eastern Asia leads the mobile market and is among the top-ranked global regions in mobile social networking penetration rate. Time spent on social media increased by 32% since 2015 Since 2015, the time spent on social media has averaged around 111 minutes a day. In just eight years, the average time spent on social media and messaging apps has increased by more than half an hour for a total of 147 minutes per day. That comes as no surprise, as the list of essential social media apps has grown considerably during that span.Back in 2019, studies found that internet users from Latin America spent the most average time on social media for a total of 3.2 hours a day. 70% of the world will be on social media by 2027 By 2027, 70% of the world is expected to be on social media. That accounts for 7 out of every 10 people in the world. Currently, the market leader is Facebook, which was the first social network to pass one billion registered accounts and currently has approximately 2.7 billion, monthly active users. As of today, it is the most popular social media network in the world. However, in 2022, the most downloaded social media in the Apple Store is BeReal, a new social network platform that shares real live photos with followers across the globe.

Travelers want more inclusive, authentic content on social media

There is a high demand for travel brands to do more to feature inclusive and diverse content creators and experiences. Travelers want more inclusive, authentic content on social media

TIS reveals travel trends for the coming years: social media, sustainability and frictionless experiences

TIS - Tourism Innovation Summit 2022 the global summit of technology and innovation for the travel and tourism industry that has celebrated its third edition in Seville (Spain), has brought together international consultancy firms in the tourism sector to analyse the major trends that are transforming the sector. Wouter Geerts, Director of Research at Skift, a world-renowned tourism industry consultancy, Douglas Quinby, Co-founder & CEO of Arival, and Cristina Polo, Market Analyst EMEA at Phocuswright, revealed the main travel and tourism trends that will allow the industry to make decisions to prepare itself and continue to grow. The three experts agreed that it has taken a long, global hiatus in mobility, like the pandemic, for the tourism sector to experience the most important moment in its history. Tourism after the pandemic The pandemic has had an unprecedented impact on tourism. However, the industry is recovering strongly, especially compared to previous crises. According to a Skift study analysing the industry's performance with figures from 2019 to the present day, the sector still stands at 86% of the level recorded in 2019. However, there are success stories from countries, such as Turkey, which despite the pandemic are experiencing a boom in demand and stronger performance than the years before the health crisis. "The recovery from the health crisis has not been the same. Leisure travel has been much stronger than business travel and has picked up much of the losses. But also, domestic travel has been the main driver compared to international travel, which has had an impact on the performance, composition and distribution of travellers in countries such as Spain, which until the pandemic were very dependent on international travellers", said Wouter Geerts. Even so, a possible recession in 2023 and the high inflation that many countries are currently experiencing are starting to affect tourist demands. "I think the key conclusion is that the pandemic has shown us that neither growth nor full recovery is a given. We are seeing high demand today, but this could soften in 2023 as concerns about the economy, inflation and high prices are having an impact on decision-making," Geerts added. On the other hand, Douglas Quinby presented the conclusions of a study carried out by Arival on 10,000 travellers from all over the world that analyses trends in experiences: trips, activities, and attractions. Quinby highlighted how tourists have changed their way of travelling: the large groups that years ago contracted all-inclusive trips are becoming increasingly distant and today it is the small groups that are looking for personalised experiences that are the protagonists of the sector. Continuing with the changes, the same is happening with the way of managing bookings, with a very significant increase in bookings made via mobile phones and at the last minute. In addition, we must not forget the youngest. According to Quinby, "58% of Generation Z travellers and millennials place much more importance on experiences than on things. In addition, social networks such as TikTok and Instagram are their tools for discovering places and deciding on one place or another". In this sense, Cristina Polo, from Phocuswright, highlighted the need to continue working to move from 'contactless' travel to 'frictionless' travel; for instance, travel that offers a more effortless experience. Polo also provided some insights into the changing behaviour of European travellers: European tourists are generally concerned about sustainability, but very few are willing to pay more for it. According to a study by Lufthansa and Hopper, 73% of travellers would be willing to pay more for more sustainable options, however, only 1% of travellers paid for it. TIS2022 has brought together more than 6,000 professionals from the tourism sector in Seville, together with more than 400 international speakers to delve into the strategies that will mark the future of an industry that is an economic and employment driver in the world economy. In addition, more than 150 exhibiting firms such as Accenture, Amadeus, CaixaBank, City Sightseeing Worldwide, The Data Appeal Company, EY, Mabrian, MasterCard, Telefónica Empresas, Convertix, Keytel, PastView and Turijobs presented their latest solutions in Artificial Intelligence, Cloud, Cybersecurity, Big Data & Analytics, Marketing Automation, contactless technology and Predictive Analytics, among others, for the tourism sector.

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