Selfridges & Co takes on 50’s trend
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In a recent bid to pay homage to the Queen’s Diamond Jubilee, during the weekend, Selfridges & Co.’s regal take on fifties vogue, say British tourism officials in the UAE. This would be aimed at Emirati fashionistas keen on high fashion looking to travel to London for the Diamond Jubilee weekend.
As part of The British Big Bang promotion, Selfridges & Co has launched Britannica 1951-1953, a new fashion exhibition that pays homage to the Queen’s Diamond Jubilee and showcases the most desired fashions from the fifties’ era, said British tourism officials.
“The exhibition conveys a day in the life of a fashionista from the fifties-era,” said Carol Maddison, UAE manager, VisitBritain. “Emirati women are very in tune with global couture and to have a showcase of Her Royal Highness’ early fashion portrayed in such a fresh, new light is quite the treat.”
The British store stages the exhibition during a vital time in Britain’s cultural and sporting history as the Queen’s Diamond Jubilee is due to take place from June 2nd – 5th and the commencement of the London 2012 Olympics on July 27th.
Britannica 1951-1953 highlights critical must-have outfits for the genteel Jubilee lady, featuring cinched waists, structured tops, Capri pants (introduced to the fashion world in 1948 courtesy of Sonja de Lennart), chic skirts and alluring dresses. In addition to the stylish Jubilee wardrobe, milliner Stephen Jones contributes hats exclusively created for the exhibition, completing the outfits and showcasing them in isolation as superior showpieces, all in champagne pink, the coronation season’s definitive colour.