Shangri-La Hotels and Resorts lines up digital initiatives
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Shangri-La Hotels and Resorts unveiled a revamped website that will allow travellers to experience the destinations even before their journeys begin. Enhanced features will include sharing the best of the group’s photography, which will help travellers better understand their destinations. The hotel will launch the ‘#LovingTheMoment’ Instagram initiative to encourage everyone to share photos of their location.
“After 10 months in the making, the new Shangri-La.com website, is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out,” said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts.
Shangri-La is encouraging travellers to share photos that tell a story about cities they are in through the “#LovingTheMoment” Instagram initiative. During the initiative’s two themed phases, travellers will have the opportunity to share their photos that capture the places and food they have experienced.
The new website features a easy to use booking engine. For travellers on the go, fully optimised mobile versions of the site have been created for iPhone, Android and Blackberry users. To make booking stays for frequent travellers easier and more convenient, Shangri-La will be launching a mobile application for iPhone and iPad users at the end of June.