Travel Daily Media

TDM AWARDS - NOMINATE NOW!

SIA Group marks Singapore’s SG60

The Singapore Airlines (SIA) Group will commemorate Singapore’s 60th year of independence with a series of SG60-themed initiatives from April to December 2025, as part of its Celebrating with Singapore campaign.

Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said: “As we celebrate Singapore’s 60-year nation-building journey, the SIA Group is deeply grateful for the unwavering support of our customers and the Singapore public. Our story is intertwined with Singapore’s growth and progress as a country, and the Celebrating with Singapore campaign is our way of expressing gratitude, giving back to the community, and marking SG60 meaningfully.”

Customers can enjoy special SG60 fare deals for Singapore Airlines and Scoot flights, bonus miles accrual on Scoot flights, and additional discounts during KrisFlyer’s upcoming Spontaneous Escapes promotions.

There will also be SG60 exclusives on Kris+, KrisShop, and Pelago. KrisWorld, SIA’s in-flight entertainment system, will feature content highlighting Singapore’s history, arts, and culture in its Celebrating Singapore category. The Airline will also showcase the country’s famous cuisine on selected flights and SilverKris lounges.

The SIA Group also aims to raise $1.3 million in a SG60 fundraising campaign by rallying partners and staff to do good together. The Group will match the amount raised dollar-for-dollar, donating a total of $2.6 million to AWWA and Rainbow Centre, two Singapore-based agencies that support children and youth with disabilities and developmental needs.

In addition, SIA will also host a special two-day edition of its SIA Cares Open House in July, welcoming more than 600 beneficiaries, including individuals from disadvantaged backgrounds, youth at risk, and the differently abled, from various Singapore-based social service agencies for an exclusive behind-the-scenes tour of SIA’s training centre.

 

 

Join The Community

Join The Community

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.

SIA Group marks Singapore’s SG60

The Singapore Airlines (SIA) Group will commemorate Singapore’s 60th year of independence with a series of SG60-themed initiatives from April to December 2025, as part of its Celebrating with Singapore campaign.

Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said: “As we celebrate Singapore’s 60-year nation-building journey, the SIA Group is deeply grateful for the unwavering support of our customers and the Singapore public. Our story is intertwined with Singapore’s growth and progress as a country, and the Celebrating with Singapore campaign is our way of expressing gratitude, giving back to the community, and marking SG60 meaningfully.”

Customers can enjoy special SG60 fare deals for Singapore Airlines and Scoot flights, bonus miles accrual on Scoot flights, and additional discounts during KrisFlyer’s upcoming Spontaneous Escapes promotions.

There will also be SG60 exclusives on Kris+, KrisShop, and Pelago. KrisWorld, SIA’s in-flight entertainment system, will feature content highlighting Singapore’s history, arts, and culture in its Celebrating Singapore category. The Airline will also showcase the country’s famous cuisine on selected flights and SilverKris lounges.

The SIA Group also aims to raise $1.3 million in a SG60 fundraising campaign by rallying partners and staff to do good together. The Group will match the amount raised dollar-for-dollar, donating a total of $2.6 million to AWWA and Rainbow Centre, two Singapore-based agencies that support children and youth with disabilities and developmental needs.

In addition, SIA will also host a special two-day edition of its SIA Cares Open House in July, welcoming more than 600 beneficiaries, including individuals from disadvantaged backgrounds, youth at risk, and the differently abled, from various Singapore-based social service agencies for an exclusive behind-the-scenes tour of SIA’s training centre.

 

 

Join The Community

Stay Connected

Facebook

101K

Twitter

3.9K

Instagram

1.7K

LinkedIn

19.9K

YouTube

0.2K

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.

Scroll to Top