Singapore's tourism industry experienced robust growth in 2025, with tourism receipts reaching S$23.9 billion from January to September, marking a 6.5% rise from 2024 and setting a record for this period. The Singapore Tourism Board (STB) attributes this success to the country's unique offerings and strategic initiatives aimed at enhancing its global appeal.
International visitor arrivals totalled 16.9 million, a 2.3% increase compared to the previous year. Mainland China led the visitor numbers with 3.1 million arrivals, followed by Indonesia, Malaysia, Australia, and India. Melissa Ow, Chief Executive of STB, stated, "We are attracting visitors who value the distinctive experiences that Singapore offers."
The growth in tourism receipts was driven by sectors such as Sightseeing, Entertainment & Gaming, and Food & Beverage, each witnessing a 15% increase. Mainland China, Indonesia, and Australia were the top contributors to tourism receipts, with Mainland China's spending on food and beverage growing by 19%.
The hotel industry also saw stable performance, with an average occupancy rate of 81.9% and the addition of 644 new hotel rooms. The cruise sector flourished, with a 10% increase in ship calls and a 9% rise in passenger throughput, reinforcing Singapore's status as a leading cruise hub.
New attractions and events played a significant role in boosting visitor spending. Notable openings included Rainforest Wild, Curiosity Cove, and the Singapore Oceanarium. Major events such as the FORMULA 1 Singapore Grand Prix and ART SG attracted large crowds, further solidifying Singapore's reputation as a premier events destination.
Looking ahead, Singapore's tourism sector is poised to exceed STB's projections for 2025, with full-year tourism receipts expected to reach between S$29.0 billion and S$30.5 billion. The continued development of unique experiences and infrastructural expansions, such as Marina Bay Sands' new ultra-luxury development, are set to sustain this growth trajectory
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