Asian luxury resort operator, Six Senses, is embarking on a global expansion plan.
The Bangkok-based company has announced its intention to develop five new-build properties across five countries in the next three years. The new additions will include the brand’s debut in the Western Hemisphere, with properties already under development in St Lucia, the Dominican Republic and Colombia, plus its first resort in Bhutan and the opening of a new property in China’s Sichuan province, the Six Senses Qing Cheng Mountain. All new properties are expected to be open by the end of 2016.
“Six Senses Hotels, Resorts & Spas is positioned for exciting growth into new markets, reaching new audiences and creating new experiences for our guests,” said Neil Jacobs, the company’s chief executive officer.
Supporting the expansion, Six Senses is introducing a new online identity, with a new website expected to launch in early March. Through this website and other branding exercises, the company is aiming to highlight its reputation for sustainable, environmentally-friendly and healthy travel.
“There is a strong and organic emphasis at Six Senses to our commitment to sustainability. It is part of the brand DNA and influences aspects of the business ranging from materials used in daily operations to how we engage with the local community,” Jacobs added.
Six Senses was originally founded by Sonu Shivdasani, but last year the company was bought by US-based Pegasus Capital Advisors. It currently operates 29 spas and nine resort properties in the Maldives, Oman, Thailand, Vietnam and Jordan. Apart from the five new properties announced today, the company also plans to launch a new property in Vietnam, the Six Senses Saigon River, which is currently under construction.