adds Square Hotel to ski portfolio in Hakuba Valley

Australian snow holiday company,, has acquired the Square Hotel to transform it into its base of operations in the Hakuba Valley, Japan.

For the past 20 years, has specialised in Japan’s best ski resorts. The company has offices in Sydney, Hong Kong, Niseko, and now to expand its base of operations, it has purchased the two-and-a-half starred Square Hotel.

“We are very excited to announce the opening of our new hotel complex and expand our base of operations into the Hakuba Valley,” said Belinda White,’s general manager.

Hakuba is one of Japan’s largest alpine resort areas, consisting of 11 ski accommodations for different levels of skiers, from novice to experts. In 1998, the valley became famous for hosting the Winter Olympic Games.

The Square Hotel will be rebranded as Hakuba Gateway Hotel and is currently undergoing renovation as an affordable ski accommodation that caters to Australian snow enthusiasts. It’s right in the centre of Happo Village and the Hakuba Resort area, a short walk from the Nakiyama Chairlift. The hotel offers Western-style rooms with kitchenettes, onsite services, rental and retail shops, and views of the ski mountains.

Hakuba Gateway Hotel is close to Happo-One Snow Resort’s 21 lifts (including a gondola), numerous restaurants, resort shuttles and public buses. The hotel will also feature a rental/retail shop, restaurant, as well as a guest services desk and ground transport.

Five nights’ accommodation in a Western Twin Share with Ensuite Room costs JPY 42,750 (USD 386) per person on twin sharing including breakfast. While a seven-night option for the same, costs JPY 59,850 per person on twin sharing including breakfast.

To celebrate its launch, is offering Gateway Early Bird Special rates if booked before 31 August 2018. Guests will be rewarded with 10% off the standard nightly room rate (with breakfast included), plus a free onsen pass per guest and 10% off food and beverages at the nearby Hakuba Goryukan Hotel.

You might also like

Comments are closed.

Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time