Sky Premium: Luxury lifestyle brand launches in Singapore

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Sky Premium, a bespoke lifestyle brand that curates exclusive experiences and merchandises, has officially launched its platform in Singapore.

Through the Sky Premium portals, members have access to perks and privileges from more than 200 merchants, including brands across travel, food and wine, shopping and wellness. The Sky Premium brand initially focused its operations in Japan in 2013, but after garnering over 15,000 members, it has launched in its home country, Singapore.

“providing greater access to quality merchants and retailers”

Allan Wu and Min-Li Tan, Sky Premium panel advisors, said in a statement regarding its launch: “We aim to bring our experience and network from running successful operations in Japan to Singapore, by providing greater access to quality merchants and retailers who will offer only the best benefits and privileges to Sky Premium customers.”

“We hope to be a trusted partner to people living in Singapore for all things lifestyle, so they can live the good life easily.”

Sky Premium’s merchants are curated through a stringent and comprehensive process that considers industry ranking and public sentiment. Through the service, members have access to the perks and privileges offered by its merchants including the Banyan Tree Group, The Lighthouse, Charlotte Puxley, Spa Infinity, among others.

Sky Premium App

Privileges include complimentary Platinum Emporium Shokuhin membership, access to the best tables, personal greetings from head chefs, and members-exclusive prices. Additionally, members can shop for apparel and accessories from luxury brands such as Fendi, Prada, Alexander McQueen, Hoorsenbuhs and more.

Access to Sky Premium is offered via its website or its app, which enables members to identify and bookmark merchants based on location and other parameters. It provides updates on merchants, and a spot on the invite-only guest list for a lineup of closed-door events specially organised by Sky Premium.

Yearly membership comes at a price of SGD 1,200 (USD 875). It comes with a welcome package that includes a gold-plated membership card, full access to its offerings and to Japan’s Pocket Concierge service where members can make reservations to the best high-end restaurants in Japan. The platform also entitles members to Sky Dollars, which they can use to offset against future purchases.

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