Social media influences Malaysians’ travel decisions
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Almost 50% of Malaysians have cited Facebook as being important in helping them to make their travel decisions, a report has shown.
The study, which was conducted by Text100 Digital Index – Travel and Tourism, published its results showing the deep effect that social media has on Malaysia’s population.
In total 46% of Malaysians were influenced by social media, compared to the global average of 26%.
The top influencer was recommendations from friends and family (78%) followed by social media (46%), travel columns (38%) and finally travel guides – on just 22%.
One of the main reasons the statistic is not higher for social media is the limited Wi-Fi in the country – with 80% of respondents confirming that they would use social media if they had Wi-Fi connectivity.