Sofitel, the luxury hospitality brand from Accor, has officially opened its first hotel in Riyadh, marking a significant milestone in the brand's expansion into Saudi Arabia. Located in the prestigious Ar Rahmaniyyah neighbourhood, the Sofitel Riyadh Hotel and Convention Centre features 388 luxury rooms and the largest convention centre within a luxury hotel in Riyadh, spanning nearly 8,500 square metres. This development aligns with Saudi Vision 2030, aiming to enhance the Kingdom's global connectivity and cultural offerings.
The hotel is strategically positioned just 35 minutes from King Khalid International Airport and is near key landmarks such as the Kingdom Centre Tower and the UNESCO World Heritage site of Diriyah. The architecture of the building draws inspiration from the desert dunes and the first Arabic letter of King Abdullah's name, symbolising a blend of French elegance and local heritage.
Sofitel Riyadh offers a range of culinary experiences, including the Lebanese-inspired Thu-rya and the French Mediterranean brasserie Toi et Moi. The hotel also features the Princess Nouf International Convention Centre, capable of hosting up to 4,000 guests, making it a prime location for international conferences and events.
The Sofitel Spa, in partnership with Clarins, will soon provide a sanctuary of wellness, offering a variety of treatments and facilities. The opening of this hotel is part of Sofitel's broader global expansion, with plans for nearly 40 new hotels in the coming years. CEO Maud Bailly highlighted the strategic importance of the Middle East for Sofitel, emphasising the brand's commitment to cultural and luxury hospitality in the region.
```
