Sofitel to debut in Adelaide

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Sofitel Adelaide will open in 2018
Sofitel Adelaide will open in 2018

Accor has signed an agreement to bring its luxury Sofitel brand to Adelaide.

The AU$140 million (US$109m) Sofitel Adelaide is expected to open 2018, and will become the first internationally-branded luxury hotel to be built in the city in nearly three decades.

Set across the top eight floors of a 32-storey tower on the city’s Currie Street, the hotel will include 250 rooms and suites, a restaurant, four bars, swimming pool, fitness centre and function space, including a ballroom.

“The development of the Sofitel will play a major role in further elevating Adelaide’s international profile and is a positive step for the city’s economic growth,” said Simon McGrath, chief operating officer of Accor Pacific.

“It has been nearly 30 years since a hotel development of this status and quality has been announced in Adelaide’s CBD and it will help attract significant increases in tourism, business travel and conferences to the city.

“Despite new hotel supply entering the market last year, occupancy for [Adelaide] finished just under 80%… while revPAR grew by 5.5%. This growth is being fuelled by investment in infrastructure projects such as the Adelaide Oval and Convention Centre.

“The new-build Sofitel will open shortly after the stage two completion of the Convention Centre’s East Building and the proposed Adelaide Airport expansion which will drive additional demand into the city’s accommodation market – this a significant win for the economic development of Adelaide,” McGrath added.

Construction on the tower, which will also include 80 apartments, will commence in 2017. Once open, the Adelaide hotel will become the sixth Sofitel in Australia.

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