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Global

Sofitel reinvents the ‘hotel uniform’

This new collection, embodying the highest standards of French savoir-faire, will be rolled out across Sofitel hotels throughout 2026. Comprising

Appointment announcement

Accor appoints David Fraser as VP-Operations for four brands in the Pacific

Accor has appointed hospitality veteran and asset manager David Fraser as vice-president for operations for the Sofitel, Sofitel Legend, MGallery and Emblems brands across the Pacific. 

Architecture and Design

Sofitel Sydney Wentworth set to raise the bar for Sydney’s events scene

The recent transformation of the Sofitel Sydney Wentworth’s event spaces stands to raise the bar when it comes to hosting events and conferences in the city.

Asia

Sofitel and MGallery hotel restaurants honoured by Australian Good Food Guide

Five Sofitel and MGallery hotels in Australia were recently honoured with Chef's Hats by the Australian Good Food Guide.

Annual and Interim Reports

Accor cites record growth for its Sofitel, MGallery, and Emblems brands in 2024

Accor Group reported record growth in 2024 for its brands Emblems, MGallery, and Sofitel.

Asia

Sofitel Melbourne On Collins set to serve the Ultimate Summer of Tennis

Sofitel Melbourne On Collins brings the city's vibrant Summer of Tennis to life in a spectacular activation that blends sport, luxury, and sophistication.

Architecture and Design

Accor announces signing of Sofitel Diamond Crown Hai Phong in Vietnam

Global hospitality firm Accor announced the signing of its new luxury development Sofitel Diamond Crown Hai Phong in Vietnam.

Architecture and Design

Sofitel Sydney Wentworth reveals its post-renovation look

The five-star Sofitel Sydney Wentworth unveils its extensive $70 million (AUD) refurbishment with final completion set for November. 

Architecture and Design

Sofitel Sydney Wentworth offers first look into its renovation

Slated to reopen in October of this year, the Sofitel Sydney Wentworth released images to the public featuring its new look.

Features

Travel + Leisure Crowns Sofitel Legend Metropole Hanoi Among Asia’s Top 20: A Journey into Luxury and Heritage

The iconic luxury hotel in Vietnam earns one of the top honours of the global hospitality industry.

Global

Sofitel’s 60th Anniversary: A year of celebrations

Sofitel Bangkok Sukhumvit completed spectacular transformation at the end of 2023 and will host a 60th anniversary event on its rooftop in August.

Features

Sofitel Legend Metropole Hanoi: A Timeless Luxury Recognized Among World’s Elite

Sofitel Legend Metropole Hanoi: A Timeless Luxury Recognized Among World’s EliteThe Grand Dame is one of just six luxury hotels in Vietnam to be recognised as such in 2024.

Global

MGallery delivers “Stories that Stay” and  a positive outlook for 2023 

MGallery Hotel Collection, a one-of-a-kind global collection of hotels where  captivating stories are lived and shared, announced the launch of Stories that Stay, an inspired brand campaign that celebrates the fascinating and singular stories of some of its most beloved properties.

Australia

Accor and Avis extend partnership across Australia and New Zealand

Accor, Australia and New Zealand’s largest hotel operator, has extended its partnership with Avis car rentals across Australia and New Zealand, allowing members of ALL - Accor Live Limitless to feel more rewarded when booking car rentals.

China

Accor hits “record six months” with 1,100th hotel in APAC

With the launch of the new Sofitel Beijing Central, Accor has hit the 1,100-property mark — bringing its APAC portfolio to more than 210,000 rooms.

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