Sojern Announces Platform Enhancements to AI-Powered Audiences
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- Integration of 1st Party Offline Data: By integrating customers' offline data - including unified access to historical booking data across various distribution channels - Sojern empowers marketers to gain greater visibility and develop more robust audiences. Combining offline data with AI-powered audiences provides deeper insights into consumer behavior and preferences, facilitating the creation of highly targeted and personalized campaigns. The platform also enriches and scores offline customer data, helping marketers identify and prioritize conversion-ready customers. Overall, this integration empowers travel marketers to build a holistic and data-driven marketing solution, leading to improved engagement and better business outcomes.
- Enhanced Support for Reactivation: Sojern's Platform enables marketers a distinctive capability to leverage AI-powered audiences to reactivate prior guests and loyalty members. This capability allows advertisers to identify and engage with previous customers who are currently in the market, driving loyalty throughout the customer journey. By combining reactivation with AI-powered prospecting and retargeting, Sojern's full funnel strategy ensures increased return on investment and heightened customer satisfaction.
- Expanded Audience Activation: Sojern's AI-powered audiences can now be activated with more control and flexibility in activation through the Traveler Audiences To-Go offering. Advertisers can activate these audiences across multiple advertising platforms of their choice, such as DV360, Xandr, Meta and YouTube, broadening their reach and providing greater convenience and flexibility.
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SOURCE Sojern