South African Tourism recently held its 11th edition of the 'Learn South Africa' workshop series in Pune, engaging over 85 travel trade partners. The event, held on 12 December 2025, is part of a multi-city initiative aimed at tapping into the growing interest in international travel from tier-2 cities in India. The series will continue in Kolkata on 16 January 2026 and conclude in Lucknow on 27 February 2026.
The workshop series is designed to provide travel partners with deeper insights into South Africa's diverse tourism offerings, including cultural routes, adventure activities, and emerging regions beyond popular destinations like Cape Town and Johannesburg. This initiative is crucial as non-metro travellers increasingly seek curated and immersive experiences, allowing partners to craft personalised itineraries.
India remains a key source market for South Africa, with cities like Pune contributing significantly due to a strong presence of IT, manufacturing, and corporate travellers. Pune's travellers are showing a growing interest in experiential holidays that blend nature, adventure, wildlife, and culture. The workshop empowers travel partners with the knowledge to design itineraries that resonate with Pune's evolving traveller profile.
Gcobani Mancotywa, Regional General Manager for Asia, Australasia, and the Middle East at South African Tourism, highlighted Pune as a high-potential source market. "Pune is supported by a strong base of young professionals, well-travelled families, and a growing corporate and MICE segment," he said. The favourable exchange rate, where 1 ZAR equals approximately 5.21 Indian Rupees, further supports South Africa's appeal as a long-haul destination.
The 'Learn South Africa' series marks a significant step in South African Tourism's strategy to strengthen partnerships with India's travel trade professionals, positioning the Rainbow Nation as a versatile and high-value destination.
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